Skip to content

Philips Küchenmaschine

Fail

The top 5 brands take 100% of clicks, so Philips Küchenmaschine is a Fail.

Flapen Score
39
39 / 100
Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 48
Market size
€893K/yr862K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
47%top-5 click share · 4 brands · 108 sellers

Flapen Score

Philips Küchenmaschine against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Philips Küchenmaschine is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Küchenmaschine market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Küchenmaschine 862K times last year and spent an estimated €893K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 862K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €893K a year.

Searches, last 12 months
862K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
0.6%
Market size, estimated
€893Ka year
Peak month
November3.4× the quietest month
Top search term
kenwood küchenmaschine327K searches a year

02 · Price

A sale here is worth €161.92.

Listings sell for €161.92 on average, from €26.77 to €956.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €161.92 that is €40K to €81K a year per listing.

Average price
€161.92above the $15 to $100 sweet spot
Price range
€26.77–€956.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€40K–€81K
Returns
4.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #35 within Elektrische Küchengeräte. It carries 1,865 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
4.2%
Average rank
#35in Elektrische Küchengeräte
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
1,865per listing
Listings tracked
36

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Philips Küchenmaschine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

108

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

0%

  • Brand 184%
  • Brand 214%
  • Brand 32%
  • Brand 41%

Demand

Philips Küchenmaschine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Philips Küchenmaschine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kenwood küchenmaschine327K/yr
  • kenwood109K/yr
  • küchenmaschine kenwood65K/yr
  • kenwood zerkleinerer34K/yr
  • kenwood chef xl20K/yr
  • kitchen aid food processor30K/yr
  • kenwood multipro go19K/yr
  • kitchenaid food processor25K/yr
  • kenwood cooking chef xl52K/yr
  • kenwood chef18K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Küchenmaschine

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Haltbarkeit”
4.2%of orders come back
“Leider nach 2 Jahren defekt”
A buyer, on “Haltbarkeit”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Philips Küchenmaschine questions

Answered from the same tracked data.