philips heizlüfter
Skip itSoft demand (-58.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€77.28avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay€30.60–€260.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,427avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€29K€29K/yr · 20K searches
Competition
Bad95%top-5 click share — a locked-up shelf
Growth
Bad-58.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, philips heizlüfter is a €29K/yr Amazon Germany market (20K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 22/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
philips heizlüfter market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- €39K–€58K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 11.1%
- Avg brand age
- 66 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- PHILIPS91%
- DREO7%
- Rowenta2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -58.7% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.9×
Top philips heizlüfter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips 3000 Series Energy Efficient Connected Fan Heater 2000W bis zu 50% Energieeinsparung mit Eco AI leise 24 db(A) 5 Sicherheitsfunktionen 45-Oszillation dunkelgrau (CX3120/01)
PHILIPS€42.884.4★2,934 rev
Philips 5000 Turmheizlüfter 2000W App-gesteuert bis zu 50% Energieersparnis Temp-Anzeige 5 Sicherheitsfunktionen 4 Modi 60 Oszillation leise schwarz/grau (CX5120/11)
PHILIPS€66.894.4★2,934 rev
Philips 2000 Serie Energieeffizienter Heizlüfter 1500 W bis zu 25% Energieeinsparung leise 24 db(A) 5 Modi 5 Sicherheitsfunktionen dunkelgrau (CX2120/01)
PHILIPS€39.924.0★443 rev
Philips Air Performer 3-in-1: Luftreiniger Heiz- und Kühlgebläse - Reinigt 70 m Entfernt 99 97% der Allergene und Schadstoffe. HEPA-Filter Intelligente Sensoren Alexa App. (AMF870/15)
PHILIPS€260.074.1★982 rev
Dreo Energiesparender Heizlüfter 34 dB Leiser 1500W Elektrischer PTC Keramik Thermostat Überhitzungs- & Kippschutz 12 Std. Timer Elektroheizung für Räume Schlafzimmer Heater 316 Gold
DREO€39.114.7★10,282 rev
Newest
by launch date
Rowenta Compact Power Heizlüfter 2 Leistungsstufen kompakte Abmessungen Thermostat Kühlstufe Tragegriff Grau SO2212F0 Hellgrau
Rowenta€30.608,848 rev
Philips 3000 Series Energy Efficient Connected Fan Heater 2000W bis zu 50% Energieeinsparung mit Eco AI leise 24 db(A) 5 Sicherheitsfunktionen 45-Oszillation dunkelgrau (CX3120/01)
PHILIPS€42.882,934 rev
Philips 2000 Serie Energieeffizienter Heizlüfter 1500 W bis zu 25% Energieeinsparung leise 24 db(A) 5 Modi 5 Sicherheitsfunktionen dunkelgrau (CX2120/01)
PHILIPS€39.92443 rev
Philips 5000 Turmheizlüfter 2000W App-gesteuert bis zu 50% Energieersparnis Temp-Anzeige 5 Sicherheitsfunktionen 4 Modi 60 Oszillation leise schwarz/grau (CX5120/11)
PHILIPS€66.892,934 rev
Dreo Energiesparender Heizlüfter 34 dB Leiser 1500W Elektrischer PTC Keramik Thermostat Überhitzungs- & Kippschutz 12 Std. Timer Elektroheizung für Räume Schlafzimmer Heater 316 Gold
DREO€39.1110,282 rev
Trending
90-day click momentumRowenta Compact Power Heizlüfter 2 Leistungsstufen kompakte Abmessungen Thermostat Kühlstufe Tragegriff Grau SO2212F0 Hellgrau
Rowenta€30.604.3★
Philips Air Performer 3-in-1: Luftreiniger Heiz- und Kühlgebläse - Reinigt 70 m Entfernt 99 97% der Allergene und Schadstoffe. HEPA-Filter Intelligente Sensoren Alexa App. (AMF870/15)
PHILIPS€260.074.1★
Dreo Heizlüfter Energiesparend PTC Keramik Heizlüfte Leise 70 Oszillierend Elektroheizung mit Fernbedienung 12-Std-Timer 3 Modus 3 Geschwindigkeit Überhitzungs-Kippschutz Solaris Slim H3
DREO€61.464.7★
Philips 3000 Series Energy Efficient Connected Fan Heater 2000W bis zu 50% Energieeinsparung mit Eco AI leise 24 db(A) 5 Sicherheitsfunktionen 45-Oszillation dunkelgrau (CX3120/01)
PHILIPS€42.884.4★
Philips 5000 Turmheizlüfter 2000W App-gesteuert bis zu 50% Energieersparnis Temp-Anzeige 5 Sicherheitsfunktionen 4 Modi 60 Oszillation leise schwarz/grau (CX5120/11)
PHILIPS€66.894.4★
What buyers say about philips heizlüfter
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“super leise”
“Er macht warme Luft”
“Einfache Handhabung”
“Super Preis Leistung”
“Erfüllt seinen Zweck”
“Super Design”
“Sehr guter kleiner Lüfter mit Fernbedienung steuerbar”
“Kompakt”
“Einer funktioniert sehr gut”
What buyers complain about
“Stinkt”
“Kleiner als erwartet”
“Teurer Ventilator”
“Schon Kaputt nach nur 4 Wochen”
“Temperatur schwankt im Auto Modus”
“viel zu laut”
“Müll”
“zu wenig Leistung”
“Temperatur schwankt im Auto Modus”
“Bedienungsanleitung enthält ca. 15 Seiten, die über alle möglichen Gefahren und techn. Parameter informiert (was aber i. d.R. niemand liest, oder?).”
Top return reasons
Common questions
- Is philips heizlüfter profitable to sell on Amazon Germany?
- The niche generates €29K/yr across 7 tracked products. 90-day search growth is -58.7%. Flapen's verdict: Skip it (22/100).
- How competitive is the philips heizlüfter niche?
- 3 brands and 39 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in philips heizlüfter?
- Top complaints mined from reviews: Geruch, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 3.4%.
- When does demand for philips heizlüfter peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 11.9× the quietest.
- What does it cost to enter the philips heizlüfter niche?
- Listings span €30.60–€260.07; the average listing price is €77.28 (sweet spot $15–$100). The average incumbent carries 4,427 reviews — the moat a new listing must climb.