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Philips Airfryer Xxl Zubehör

Fail

Demand is soft, at -47.0% this quarter, so Philips Airfryer Xxl Zubehör is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€137K/yr280K searches / yr
90-day growth
-47.0%search demand this quarter
Competition
58%top-5 click share · 15 brands · 68 sellers

Flapen Score

Philips Airfryer Xxl Zubehör against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Philips Airfryer Xxl Zubehör is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Airfryer Xxl Zubehör market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Airfryer Xxl Zubehör 280K times last year and spent an estimated €137K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €137K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-47.0%
Conversion, latest week
2.4%
Market size, estimated
€137Ka year
Peak month
January3.2× the quietest month
Top search term
philips airfryer zubehör75K searches a year

02 · Price

A sale here is worth €20.82.

Listings sell for €20.82 on average, from €8.38 to €30.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €20.82 that is €2K to €5K a year per listing.

Average price
€20.82inside the $15 to $100 sweet spot
Price range
€8.38–€30.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #111 within Elektrische Küchengeräte. It carries 414 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
20.0%
Average rank
#111in Elektrische Küchengeräte
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
414per listing
Listings tracked
23

04 · Newcomers

7 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
18 months

Products

Top Philips Airfryer Xxl Zubehör products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

68

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

19%

  • Brand 128%
  • Brand 221%
  • Brand 315%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Philips Airfryer Xxl Zubehör search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Philips Airfryer Xxl Zubehör search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips airfryer zubehör75K/yr
  • philips airfryer 5000 zubehör35K/yr
  • airfryer zubehör philips32K/yr
  • airfryer philips zubehör21K/yr
  • philips airfryer 5000 dual basket zubehör9K/yr
  • philips airfryer 3000 zubehör22K/yr
  • zubehör philips airfryer 50007K/yr
  • zubehör airfryer philips14K/yr
  • philips airfryer 3000 zubehör original6K/yr
  • auflaufform airfryer philips4K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Airfryer Xxl Zubehör

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gesamtgröße”
25%of negative reviews mention “Gesamtgröße”
2.3%of orders come back
“schade. etwas klein der Zubehör”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Philips Airfryer Xxl Zubehör questions

Answered from the same tracked data.