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philips airfryer combi

Skip it

Soft demand (-52.7% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 9Competition 52Returns 45Price range 28Avg price 69Brand share 2Review moat 24Quality gap 32

Avg price

Good€119.24

avg listing price — sweet spot $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay€52.15–€225.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,959.46

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€35K

€35K/yr · 42K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Growth

Bad-52.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, philips airfryer combi is a €35K/yr Amazon Germany market (42K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb–Mar–Jul–Oct. Verdict: Skip it — 24/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

philips airfryer combi market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
€30K–€60K
units × avg price
Conversion rate
0.7%
Avg BSR
#51
Page quality
0%
Prime
83%
Sponsored
67%
Out of stock
8.6%
Avg brand age
25 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

198

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

0%

  • PHILIPS83%
  • Philips12%
  • Ninja2%
  • Cosori1%
  • Russell Hobbs1%
  • Tefal1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.7% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Jul, Oct · busiest ÷ quietest = 5.1×

Top philips airfryer combi search terms

  • phillips airfryer xxl13K/yr
  • phillips air fryer5K/yr
  • philipps airfryer6K/yr
  • philips rapid air technology5K/yr
  • air fryer philips xxl4K/yr
  • heißluftfritteuse philips xxl3K/yr
  • heißluftfritteuse philips airfryer xxl5K/yr
  • phillips heißluftfritteuse xxl984/yr
All search terms

Top philips airfryer combi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€1K8%€3K12%€4K16%€6K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about philips airfryer combi

What buyers praise and complain about, mined from review topics.

What buyers love

Bratqualität18%

“air fryer super”

Qualität insgesamt14%

“Super Produkt”

Benutzerfreundlichkeit14%

“Easy Handling, perfect for Meal Prep”

Kocherlebnis7%

“Super Airfryer”

Einfache Reinigung7%

“leicht zu reinigen, beste Empfehlung”

Preis-Leistungs-Verhältnis7%

“Super Preisleistung”

beworben Vs Tatsächliches Produkt4%

“Erwartungen erfüllt”

Knusprigkeit2%

“Knusprige Pommes”

Gesamtgröße2%

“Passt alles”

Heizung2%

“Starke Ergänzung zur klassischen Heißluftfritteuse”

What buyers complain about

Haltbarkeit11%

“Defekt nach 2 Jahren”

Gesamtgröße7%

“Hammer groß”

Heizung6%

“Ungleichmäßige Hitzeverteilung”

Geruch6%

“Stinkt sehr stark nach Inbetriebnahme”

Kocherlebnis5%

“Tefal Dual Easy Fry für Fleischzubereitungen nicht optimal”

Anleitung/Benutzerhandbuch/Fehlerbehebung5%

“Schlechte Bedienungsanleitung”

Qualität insgesamt5%

“Ungleichmäßig”

Preis-Leistungs-Verhältnis3%

“Sein Geld überhaupt nicht wert”

Einfache Reinigung3%

“- sehr aufwändig zu reinigen ist”

Benutzerfreundlichkeit3%

“Den Korb muß Mann mit der Hand rausnehmen”

Top return reasons

Gesamtgröße43%
Funktionalität insgesamt9%
Produktzustand4%
Qualität insgesamt4%
Geruch4%
Heizung4%
Kratzfestigkeit4%
beworben Vs Tatsächliches Produkt3%
Farbe3%
Benutzerfreundlichkeit2%

Common questions

Is philips airfryer combi profitable to sell on Amazon Germany?
The niche generates €35K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -52.7%. Flapen's verdict: Skip it (24/100).
How competitive is the philips airfryer combi niche?
6 brands and 198 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in philips airfryer combi?
Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Heizung. The return rate is 3.4%.
When does demand for philips airfryer combi peak?
Demand peaks in Feb–Mar–Jul–Oct; the busiest month runs 5.1× the quietest.
What does it cost to enter the philips airfryer combi niche?
Listings span €52.15–€225.16; the average listing price is €119.24 (sweet spot $15–$100). The average incumbent carries 4,959 reviews — the moat a new listing must climb.