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Philips Airfryer Combi

Fail

Demand is soft, at -52.7% this quarter, so Philips Airfryer Combi is a Fail.

Flapen Score
24
24 / 100
Ranks 4,146 of 4,240 Küche, Haushalt & Wohnen niches · −24 vs the category median of 48
Market size
€35K/yr42K searches / yr
90-day growth
-52.7%search demand this quarter
Competition
54%top-5 click share · 6 brands · 198 sellers

Flapen Score

Philips Airfryer Combi against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Philips Airfryer Combi is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Airfryer Combi market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Airfryer Combi 42K times last year and spent an estimated €35K. The top 5 brands take 99% of clicks. Demand peaks in Feb–Mar–Jul–Oct. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-52.7%
Conversion, latest week
0.7%
Market size, estimated
€35Ka year
Peak month
July5.1× the quietest month
Top search term
phillips airfryer xxl13K searches a year

02 · Price

A sale here is worth €119.24.

Listings sell for €119.24 on average, from €52.15 to €225.16. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €119.24 that is €0 to €12K a year per listing.

Average price
€119.24above the $15 to $100 sweet spot
Price range
€52.15–€225.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #51 within Elektrische Küchengeräte. It carries 4,959 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
8.6%
Average rank
#51in Elektrische Küchengeräte
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
4,959per listing
Listings tracked
24

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Philips Airfryer Combi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

198

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

0%

  • Brand 183%
  • Brand 212%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%

Demand

Philips Airfryer Combi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Jul, Oct · busiest ÷ quietest = 5.1×

Search terms

Top Philips Airfryer Combi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phillips airfryer xxl13K/yr
  • phillips air fryer5K/yr
  • philipps airfryer6K/yr
  • philips rapid air technology5K/yr
  • air fryer philips xxl4K/yr
  • heißluftfritteuse philips xxl3K/yr
  • heißluftfritteuse philips airfryer xxl5K/yr
  • phillips heißluftfritteuse xxl984/yr

Reviews and returns

What reviews say buyers love and hate about Philips Airfryer Combi

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Bratqualität”
11%of negative reviews mention “Haltbarkeit”
3.4%of orders come back
“Defekt nach 2 Jahren”
A buyer, on “Haltbarkeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Philips Airfryer Combi questions

Answered from the same tracked data.