Philips Airfryer
FailThe top 5 brands take 99% of clicks, so Philips Airfryer is a Fail.
- Flapen Score
- 35 / 100Ranks 3,749 of 4,240 Küche, Haushalt & Wohnen niches · −13 vs the category median of 4835
- Market size
- €2.1M/yr1.6M searches / yr
- 90-day growth
- -32.8%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 141 sellers
Flapen Score
Philips Airfryer against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Philips Airfryer is stronger. Inside it, weaker.
Market
The Philips Airfryer market on Amazon at a glance
Shoppers on Amazon Germany searched for Philips Airfryer 1.6M times last year and spent an estimated €2.1M. The top 5 brands take 99% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.1M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -32.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- €2.1Ma year
- Top search term
- philips airfryer662K searches a year
02 · Price
A sale here is worth €114.82.
Listings sell for €114.82 on average, from €46.95 to €219.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €114.82 that is €115K to €144K a year per listing.
- Average price
- €114.82above the $15 to $100 sweet spot
- Price range
- €46.95–€219.79
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €115K–€144K
- Returns
- 3.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #30 within Elektrische Küchengeräte. It carries 4,347 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 90%
- Out of stock, average day
- 6.0%
- Average rank
- #30in Elektrische Küchengeräte
- Average rating
- 4.59 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,347per listing
- Listings tracked
- 21
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Philips Airfryer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
141
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 99%
Open market
0%
- Brand 180%
- Brand 214%
- Brand 32%
- Brand 42%
- Brand 51%
- Brand 61%
- Open — no brand owns it (0%)
Demand
Philips Airfryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3× · 10 of 12 months tracked
Search terms
Top Philips Airfryer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- philips airfryer662K/yr
- airfryer philips346K/yr
- philips heißluftfritteuse112K/yr
- air fryer philips69K/yr
- heißluftfritteuse philips103K/yr
- phillips airfryer60K/yr
- philips airfryer 300051K/yr
- philips air fryer16K/yr
- heissluftfritteuse philips27K/yr
- phillips heißluftfritteuse17K/yr
Reviews and returns
What reviews say buyers love and hate about Philips Airfryer
We read the reviews and the return reasons for every product selling here.
“Defekt mach 4 jahren”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Philips Airfryer questions
Answered from the same tracked data.









