philips airfryer
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible€2.1M€2.1M/yr · 1.6M searches
Avg price
Good€114.82avg listing price — sweet spot $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay€46.95–€219.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,347.24avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, philips airfryer is a €2.1M/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
philips airfryer market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- €1.7M–€2.3M
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 76%
- Out of stock
- 6.0%
- Avg brand age
- 24 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
141
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 99%
Open market
0%
- PHILIPS80%
- Philips14%
- Cosori2%
- Ninja2%
- Tefal1%
- Russell Hobbs1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 41 weeks — -32.8% search growth over the last 90 days.Top philips airfryer search terms
- philips airfryer662K/yr
- airfryer philips346K/yr
- philips heißluftfritteuse112K/yr
- air fryer philips69K/yr
- heißluftfritteuse philips103K/yr
- phillips airfryer60K/yr
- philips airfryer 300051K/yr
- philips air fryer16K/yr
- heissluftfritteuse philips27K/yr
- phillips heißluftfritteuse17K/yr
Top philips airfryer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Steam Airfryer 5000 Series Dual Basket Heißluftfritteuse mit Dampfgar-Funktion & 2 Körben Steam Airfry SteamFry 9L (3L+6L) RapidAir Plus automatische Dampfreinigung (NA550/00)
PHILIPS€169.214.6★1,137 rev
Philips Airfryer Dual Basket 3000 Series Heißluftfritteuse 9L 2 Körbe 2 Gerichte gleichzeitig RapidAir Plus Technologie 90% weniger Fett Energieeffizient HomeID App (NA350/00)
Philips€107.114.7★3,173 rev
Philips Airfryer 2000 Series Heißluftfritteuse 4 2L Digitaler Touchscreen 13 Garoptionen 9 voreingestellte Funktionen 90% weniger Fett mit RapidAir Technologie 1500W Leistung Schwarz (NA229/00)
PHILIPS€55.044.7★2,976 rev
Philips Airfryer 2000 Series Standard 6.2L Heißluftfritteuse mit Sichtfenster RapidAir Technologie 90% weniger Fett leicht zu Reinigen Touchscreen energie- & platzsparend (NA230/00)
PHILIPS€73.614.7★4,848 rev
Philips Airfryer 4000 Series Stacked Dual Basket Gestapelte Heißluftfritteuse 2 Kammern 10L RapidAir Technologie 45% weniger Platzbedarf PFAS-freie Keramikbeschichtung Sichtfenster (NA460/00)
PHILIPS€166.424.4★383 rev
Newest
by launch date
Philips Steam Airfryer 5000 Series Heißluftfritteuse mit Dampfgar-Funktion Steam Airfry SteamFry 7.2 L Sichtfenster PFAS-freie Keramikbeschichtung automatische Dampfreinigung (NA540/00)
PHILIPS€165.36107 rev
Philips Steam Airfryer 5000 Series Megabasket - Heißluftfritteuse mit Dampf-Funktion - Steam Airfry SteamFry 9.5L Megabasket oder 3L + 6L Dual Basket Korbtrenner Dampfreinigung (NA565/00)
PHILIPS€219.79112 rev
COSORI Airfryer Heißluftfritteuse 2 Kammern 10 8 L Heissluftfritteuse Innovative Mehrfach-Luftgeschwindigkeit Spart 41 Prozent Platz Inklusive Rezeptbuch und Edelstahl-Rost Silbergrau
Cosori€120.46443 rev
Philips Airfryer 4000 Series Stacked Dual Basket Gestapelte Heißluftfritteuse 2 Kammern 10L RapidAir Technologie 45% weniger Platzbedarf PFAS-freie Keramikbeschichtung Sichtfenster (NA460/00)
PHILIPS€166.42383 rev
Philips Steam Airfryer 5000 Series Dual Basket Heißluftfritteuse mit Dampfgar-Funktion & 2 Körben Steam Airfry SteamFry 9L (3L+6L) RapidAir Plus automatische Dampfreinigung (NA555/00)
PHILIPS€200.13245 rev
Trending
90-day click momentumPhilips Steam Airfryer 5000 Series Megabasket - Heißluftfritteuse mit Dampf-Funktion - Steam Airfry SteamFry 9.5L Megabasket oder 3L + 6L Dual Basket Korbtrenner Dampfreinigung (NA565/00)
PHILIPS€219.794.6★
Philips Steam Airfryer 5000 Series Heißluftfritteuse mit Dampfgar-Funktion Steam Airfry SteamFry 7.2 L Sichtfenster PFAS-freie Keramikbeschichtung automatische Dampfreinigung (NA540/00)
PHILIPS€165.364.7★
Philips Airfryer 3000 Series Dual Basket Heißluftfritteuse mit 2 Körben und Frühstücks-Set 9L RapidAir Plus Technologie 90% weniger Fett Energieeffizient HomeID App (NA350/03)
PHILIPS€111.684.7★
Philips 3000 series Airfryer XL 6.2L Friggitrice ad aria 14-in-1 App per ricette HD9270/70 (Philips HD9270/70 Airfryer XL 2000 W )
PHILIPS€93.103.9★
COSORI Airfryer Heißluftfritteuse 2 Kammern 10 8 L Heissluftfritteuse Innovative Mehrfach-Luftgeschwindigkeit Spart 41 Prozent Platz Inklusive Rezeptbuch und Edelstahl-Rost Silbergrau
Cosori€120.464.8★
What buyers say about philips airfryer
What buyers praise and complain about, mined from review topics.What buyers love
“air fryer super”
“Super Produkt”
“Easy Handling, perfect for Meal Prep”
“leicht zu reinigen, beste Empfehlung”
“Super Airfryer”
“Geld gespart”
“Erwartungen erfüllt”
“Knusprige Pommes”
“Starke Ergänzung zur klassischen Heißluftfritteuse”
“Passt”
What buyers complain about
“Defekt mach 4 jahren”
“Sehr gross”
“Schlechte Bedienungsanleitung”
“Mangelhafte Produktqualität”
“Tefal Dual Easy Fry für Fleischzubereitungen nicht optimal”
“Stinkt sehr stark nach Inbetriebnahme”
“Den Korb muß Mann mit der Hand rausnehmen”
“Ungleichmäßige Hitzeverteilung”
“Diese Beschreibung lag bei unserer Fritteuse nicht bei”
“Sein Geld überhaupt nicht wert”
Top return reasons
Common questions
- Is philips airfryer profitable to sell on Amazon Germany?
- The niche generates €2.1M/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (35/100).
- How competitive is the philips airfryer niche?
- 6 brands and 141 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in philips airfryer?
- Top complaints mined from reviews: Haltbarkeit, Gesamtgröße, Anleitung/Benutzerhandbuch/Fehlerbehebung. The return rate is 3.4%.
- What does it cost to enter the philips airfryer niche?
- Listings span €46.95–€219.79; the average listing price is €114.82 (sweet spot $15–$100). The average incumbent carries 4,347 reviews — the moat a new listing must climb.