Skip to content

Philips Airfryer

Fail

The top 5 brands take 99% of clicks, so Philips Airfryer is a Fail.

Flapen Score
35
35 / 100
Ranks 3,749 of 4,240 Küche, Haushalt & Wohnen niches · −13 vs the category median of 48
Market size
€2.1M/yr1.6M searches / yr
90-day growth
-32.8%search demand this quarter
Competition
66%top-5 click share · 6 brands · 141 sellers

Flapen Score

Philips Airfryer against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Philips Airfryer is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Airfryer market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Airfryer 1.6M times last year and spent an estimated €2.1M. The top 5 brands take 99% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.1M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-32.8%
Conversion, latest week
1.2%
Market size, estimated
€2.1Ma year
Top search term
philips airfryer662K searches a year

02 · Price

A sale here is worth €114.82.

Listings sell for €114.82 on average, from €46.95 to €219.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €114.82 that is €115K to €144K a year per listing.

Average price
€114.82above the $15 to $100 sweet spot
Price range
€46.95–€219.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
€115K–€144K
Returns
3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #30 within Elektrische Küchengeräte. It carries 4,347 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
90%
Out of stock, average day
6.0%
Average rank
#30in Elektrische Küchengeräte
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
4,347per listing
Listings tracked
21

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Philips Airfryer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

141

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

66%

Top 20: 99%

Open market

0%

  • Brand 180%
  • Brand 214%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Philips Airfryer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3× · 10 of 12 months tracked

Search terms

Top Philips Airfryer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips airfryer662K/yr
  • airfryer philips346K/yr
  • philips heißluftfritteuse112K/yr
  • air fryer philips69K/yr
  • heißluftfritteuse philips103K/yr
  • phillips airfryer60K/yr
  • philips airfryer 300051K/yr
  • philips air fryer16K/yr
  • heissluftfritteuse philips27K/yr
  • phillips heißluftfritteuse17K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Airfryer

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Bratqualität”
12%of negative reviews mention “Haltbarkeit”
3.4%of orders come back
“Defekt mach 4 jahren”
A buyer, on “Haltbarkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Philips Airfryer questions

Answered from the same tracked data.