Philips Airfryer
FailThe top 5 brands take 99% of clicks, so Philips Airfryer is a Fail.
- Flapen Score
- 35 / 100Ranks 3,749 of 4,240 Küche, Haushalt & Wohnen niches · −13 vs the category median of 4835
- Market size
- €2.1M/yr1.6M searches / yr
- 90-day growth
- -32.8%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 141 sellers
Flapen Score
Philips Airfryer against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Philips Airfryer is stronger. Inside it, weaker.
Market
The Philips Airfryer market on Amazon at a glance
Shoppers on Amazon Germany searched for Philips Airfryer 1.6M times last year and spent an estimated €2.1M. The top 5 brands take 99% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.1M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -32.8%
- Conversion, latest week
- 1.2%
- Market size, estimated
- €2.1Ma year
- Top search term
- philips airfryer662K searches a year
02 · Price
A sale here is worth €114.82.
Listings sell for €114.82 on average, from €46.95 to €219.79. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €114.82 that is €115K to €144K a year per listing.
- Average price
- €114.82above the $15 to $100 sweet spot
- Price range
- €46.95–€219.79
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €115K–€144K
- Returns
- 3.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #30 within Elektrische Küchengeräte. It carries 4,347 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 90%
- Out of stock, average day
- 6.0%
- Average rank
- #30in Elektrische Küchengeräte
- Average rating
- 4.59 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,347per listing
- Listings tracked
- 21
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Philips Airfryer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Steam Airfryer 5000 Series Dual Basket Heißluftfritteuse mit Dampfgar-Funktion & 2 Körben Steam Airfry SteamFry 9L (3L+6L) RapidAir Plus automatische Dampfreinigung (NA550/00)
- Price
- €169.21
- Rating
- 4.6/5
- Reviews
- 1,137
- Age
- 1y ago

Philips Airfryer Dual Basket 3000 Series Heißluftfritteuse 9L 2 Körbe 2 Gerichte gleichzeitig RapidAir Plus Technologie 90% weniger Fett Energieeffizient HomeID App (NA350/00)
- Price
- €107.11
- Rating
- 4.7/5
- Reviews
- 3,173
- Age
- 2y ago

Philips Airfryer 2000 Series Heißluftfritteuse 4 2L Digitaler Touchscreen 13 Garoptionen 9 voreingestellte Funktionen 90% weniger Fett mit RapidAir Technologie 1500W Leistung Schwarz (NA229/00)
- Price
- €55.04
- Rating
- 4.7/5
- Reviews
- 2,976
- Age
- 2y ago

Philips Airfryer 2000 Series Standard 6.2L Heißluftfritteuse mit Sichtfenster RapidAir Technologie 90% weniger Fett leicht zu Reinigen Touchscreen energie- & platzsparend (NA230/00)
- Price
- €73.61
- Rating
- 4.7/5
- Reviews
- 4,848
- Age
- 2y ago

Philips Airfryer 4000 Series Stacked Dual Basket Gestapelte Heißluftfritteuse 2 Kammern 10L RapidAir Technologie 45% weniger Platzbedarf PFAS-freie Keramikbeschichtung Sichtfenster (NA460/00)
- Price
- €166.42
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Philips Steam Airfryer 5000 Series Megabasket - Heißluftfritteuse mit Dampf-Funktion - Steam Airfry SteamFry 9.5L Megabasket oder 3L + 6L Dual Basket Korbtrenner Dampfreinigung (NA565/00)
- Price
- €219.79
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 7mo ago

Philips Steam Airfryer 5000 Series Heißluftfritteuse mit Dampfgar-Funktion Steam Airfry SteamFry 7.2 L Sichtfenster PFAS-freie Keramikbeschichtung automatische Dampfreinigung (NA540/00)
- Price
- €165.36
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 5mo ago

Philips Airfryer 3000 Series Dual Basket Heißluftfritteuse mit 2 Körben und Frühstücks-Set 9L RapidAir Plus Technologie 90% weniger Fett Energieeffizient HomeID App (NA350/03)
- Price
- €111.68
- Rating
- 4.7/5
- Reviews
- 309
- Age
- 2y ago

Philips 3000 series Airfryer XL 6.2L Friggitrice ad aria 14-in-1 App per ricette HD9270/70 (Philips HD9270/70 Airfryer XL 2000 W )
- Price
- €93.10
- Rating
- 3.9/5
- Reviews
- 31
- Age
- 2y ago

COSORI Airfryer Heißluftfritteuse 2 Kammern 10 8 L Heissluftfritteuse Innovative Mehrfach-Luftgeschwindigkeit Spart 41 Prozent Platz Inklusive Rezeptbuch und Edelstahl-Rost Silbergrau
- Price
- €120.46
- Rating
- 4.8/5
- Reviews
- 443
- Age
- 9mo ago
Newest
by launch date
Philips Steam Airfryer 5000 Series Heißluftfritteuse mit Dampfgar-Funktion Steam Airfry SteamFry 7.2 L Sichtfenster PFAS-freie Keramikbeschichtung automatische Dampfreinigung (NA540/00)
- Price
- €165.36
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 5mo ago

Philips Steam Airfryer 5000 Series Megabasket - Heißluftfritteuse mit Dampf-Funktion - Steam Airfry SteamFry 9.5L Megabasket oder 3L + 6L Dual Basket Korbtrenner Dampfreinigung (NA565/00)
- Price
- €219.79
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 7mo ago

COSORI Airfryer Heißluftfritteuse 2 Kammern 10 8 L Heissluftfritteuse Innovative Mehrfach-Luftgeschwindigkeit Spart 41 Prozent Platz Inklusive Rezeptbuch und Edelstahl-Rost Silbergrau
- Price
- €120.46
- Rating
- 4.8/5
- Reviews
- 443
- Age
- 9mo ago

Philips Airfryer 4000 Series Stacked Dual Basket Gestapelte Heißluftfritteuse 2 Kammern 10L RapidAir Technologie 45% weniger Platzbedarf PFAS-freie Keramikbeschichtung Sichtfenster (NA460/00)
- Price
- €166.42
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 10mo ago

Philips Steam Airfryer 5000 Series Dual Basket Heißluftfritteuse mit Dampfgar-Funktion & 2 Körben Steam Airfry SteamFry 9L (3L+6L) RapidAir Plus automatische Dampfreinigung (NA555/00)
- Price
- €200.13
- Rating
- 4.5/5
- Reviews
- 245
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
141
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 99%
Open market
0%
- PHILIPS80%
- Philips14%
- Cosori2%
- Ninja2%
- Tefal1%
- Russell Hobbs1%
- Open — no brand owns it (0%)
Demand
Philips Airfryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.3× · 10 of 12 months tracked
Search terms
Top Philips Airfryer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- philips airfryer662K/yr
- airfryer philips346K/yr
- philips heißluftfritteuse112K/yr
- air fryer philips69K/yr
- heißluftfritteuse philips103K/yr
- phillips airfryer60K/yr
- philips airfryer 300051K/yr
- philips air fryer16K/yr
- heissluftfritteuse philips27K/yr
- phillips heißluftfritteuse17K/yr
Reviews and returns
What reviews say buyers love and hate about Philips Airfryer
We read the reviews and the return reasons for every product selling here.
“Defekt mach 4 jahren”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Airfryer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









