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Pfannenset Mit Deckel

Fail

The top 5 brands take 98% of clicks, so Pfannenset Mit Deckel is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€405K/yr177K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
76%top-5 click share · 6 brands · 129 sellers

Flapen Score

Pfannenset Mit Deckel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Pfannenset Mit Deckel is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pfannenset Mit Deckel market on Amazon at a glance

Shoppers on Amazon Germany searched for Pfannenset Mit Deckel 177K times last year and spent an estimated €405K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €405K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
3.7%
Market size, estimated
€405Ka year
Peak month
November2.7× the quietest month
Top search term
wmf pfannenset80K searches a year

02 · Price

A sale here is worth €61.12.

Listings sell for €61.12 on average, from €39.98 to €99.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €61.12 that is €15K to €31K a year per listing.

Average price
€61.12inside the $15 to $100 sweet spot
Price range
€39.98–€99.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€15K–€31K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #23 within Kochen. It carries 3,883 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
0.5%
Average rank
#23in Kochen
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
3,883per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Pfannenset Mit Deckel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

€0€40K€81K€121K€162K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

129

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • WMF75%
  • Tefal12%
  • ZWIEGER haus & küche5%
  • Kordisen4%
  • Redchef2%
  • SNOWCLAD2%

Demand

Pfannenset Mit Deckel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Pfannenset Mit Deckel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wmf pfannenset80K/yr
  • pfannenset mit deckel44K/yr
  • pfannenset wmf18K/yr
  • pfannenset keramik13K/yr
  • wmf devil pfannenset8K/yr
  • pfannenset induktion mit deckel10K/yr
  • wmf pfannenset induktion4K/yr

Reviews and returns

What reviews say buyers love and hate about Pfannenset Mit Deckel

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Qualität insgesamt”
1.5%of orders come back
“Ungenügende Qualität”
A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Pfannenset Mit Deckel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data