Is pfannenset profitable to sell on Amazon Germany?

The niche generates €1.9M/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the pfannenset niche?

13 brands and 160 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in pfannenset?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Haftung/Klebrigkeit. The return rate is 1.6%.

When does demand for pfannenset peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 11.6× the quietest.

What does it cost to enter the pfannenset niche?

Listings span €25.88–€128.74; the average listing price is €54.34 (sweet spot $15–$100). The average incumbent carries 4,842 reviews — the moat a new listing must climb.

pfannenset

Worth a look

Shows a $1.9M/yr market, but soft demand (-24.1% this quarter) keeps it on the watch list.

Market size

Great€1.9M

€1.9M/yr · 1.4M searches

Avg price

Great€54.34

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Good€25.88–€128.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,841.54

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-24.1%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, pfannenset is a €1.9M/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pfannenset market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: €1.6M–€2.2M; units × avg price
Conversion rate: 2.4%
Avg BSR: #28
Page quality: 0%
Prime: 92%
Sponsored: 77%
Out of stock: 2.9%
Avg brand age: 48 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

160

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

15%

Tefal35%
WMF26%
Redchef10%
ZWIEGER haus & küche5%
Alajivo5%
Amazon Basics5%
Open — no brand owns it (7 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -24.1% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.6×

Open Trend

Top pfannenset search terms

pfannenset756K/yr -23.5%1.9% conv.
pfannenset induktion108K/yr -26.7%2.5% conv.
tefal pfannenset102K/yr -30.9%2.1% conv.
wmf pfannenset80K/yr -27.4%3.3% conv.
pfannen set62K/yr -15.1%1.7% conv.
pfannenset mit deckel44K/yr -34.5%0.8% conv.
zwilling pfanne38K/yr -32.1%0.6% conv.
bratpfannen set27K/yr -26.4%2.4% conv.
tefal duetto25K/yr -10.2%1.3% conv.
pan set22K/yr -13.9%0.6% conv.

All search terms

Top pfannenset products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tefal Duetto 3-teiliges Pfannenset 20 24 und 28 cm Bratpfannen mit Thermo-Signal bei idealer Brattemperatur Pfannen induktionsgeeignet für alle Herdarten auch für Induktionsherde A704S3

Tefal€51.164.6★10,559 rev

WMF Devil Pfannenset Induktion 3-teilig - Bratpfannen 20 24 28 cm - Edelstahl Cromargan Antihaft Pfannen Set Beschichtet Spülmaschinengeeignet Backofenfest Hitzebeständig und Kratzfest

WMF€61.744.6★3,617 rev

WMF Devil Pfannenset Induktion 2-teilig Bratpfannen 24 28 cm Edelstahl Cromargan Antihaft Pfannen Set beschichtet spülmaschinengeeignet backofenfest hitzebeständig und kratzfest

WMF€48.924.7★8,583 rev

Redchef Topfsets Pfannenset 16-Teilig Antihaft-Keramik-Kochgeschirr-Set mit Abnehmbaren Griffen Pfanne 20/26cm Tiefe Bratpfanne 26cm Topf 18/20cm Stapelbar Topfset Für alle Herdarten Ofenfest

Redchef€66.094.0★3,073 rev

ZWIEGER Aluguss Pfannenset mit Deckel 5-teiliges Pfannenset Induktion: Bratpfanne 28 cm und 24 cm mit Deckeln kleine Pfanne 20 cm für alle Herdarten geeignet Antihaft PFOA- & PFOS-frei

ZWIEGER haus & küche€76.394.6★224 rev

Newest

by launch date

SNOWCLAD Wabenpfanne Edelstahlpfanne Pfanne induktion Für Alle Herdarten Geeignet Ofen- und Spülmaschinenfest

SNOWCLAD€69.6054 rev

4mo ago

Amazon Basics 3-teiliges Pfannenset mit Wok Keramik-Edelstahl-Set mit 24 0-cm- und 28 0-cm-Bratpfanne und 28 0-cm-Wok Induktion Spülmaschinenfest

Amazon Basics€40.974,706 rev

4mo ago

Roland 3-teiliges Pfannenset Induktionsgeeignet Antihaftbeschichtung Camping Küche Granit-Optik Bratpfannen Set 20/24/28 cm Spülmaschinenfest & kratzfest

Roland Germany€27.2050 rev

8mo ago

Keramik Topfset mit Abnehmbarer Griff 14-Teilig Pfannenset mit Antihaft Beschichtet Topf Induktion Kochtopf Set mit Deckel 24/28cm Bratpfanne für Alle Herdarten Backofenfest Ofenfest

Alajivo€44.43358 rev

10mo ago

Topfset mit Abnehmbarer Griff 17-Teilig Topfsets Pfannenset mit Antihaft Beschichtet Topfset Induktion Kochtopf Set mit Deckel für Alle Herdarten Backofenfest Ofenfest (grau)

Alajivo€58.20358 rev

11mo ago

What buyers say about pfannenset

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt35%

“Super Produkt”

Preis-Leistungs-Verhältnis11%

“Günstige Alternative”

Einfache Reinigung10%

“Reinigen ist easy”

beworben Vs Tatsächliches Produkt6%

“Hält was versprochen wurde”

Benutzerfreundlichkeit4%

“Gute Handhabung und gute Qualität”

Kocherlebnis3%

“Tolles Kochset”

Heizung3%

“Der Thermo-Spot ist praktisch”

Haltbarkeit3%

“im Gebrauch alles super.”

Gesamtgröße2%

“Passt perfekt”

Speicherkapazität2%

“Platzsparend”

What buyers complain about

Qualität insgesamt22%

“Ungenügende Qualität”

Haltbarkeit13%

“ruiniert und die Langlebigkeit”

Haftung/Klebrigkeit9%

“Klebt teils an”

Heizung6%

“Durch die Hitze”

Einfache Reinigung5%

“dann ist es nicht mehr zu reinigen.”

Preis-Leistungs-Verhältnis4%

“Schade für das Geld”

Antihaftbeschichtung3%

“Lösen der Beschichtung”

Kratzfestigkeit2%

“Anfällig für Kratzer”

Gesamtgröße2%

“Ist ok. Sind kleiner als gedacht”

Benutzerfreundlichkeit2%

“Nicht sehr nützlich”

Top return reasons

Gesamtgröße18%

Qualität insgesamt12%

Kratzfestigkeit9%

Kompatibilität – insgesamt7%

Funktionalität insgesamt7%

Defekt Material/Teile5%

Lackqualität4%

beworben Vs Tatsächliches Produkt4%

Produktzustand4%

Gewicht schwer3%

Common questions

Is pfannenset profitable to sell on Amazon Germany?: The niche generates €1.9M/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the pfannenset niche?: 13 brands and 160 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in pfannenset?: Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Haftung/Klebrigkeit. The return rate is 1.6%.
When does demand for pfannenset peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 11.6× the quietest.
What does it cost to enter the pfannenset niche?: Listings span €25.88–€128.74; the average listing price is €54.34 (sweet spot $15–$100). The average incumbent carries 4,842 reviews — the moat a new listing must climb.