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Pfannenset

Maybe

Shoppers spend an estimated $1.9M a year here. But demand is soft, at -24.1% this quarter, so Pfannenset is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48
Market size
€1.9M/yr1.4M searches / yr
90-day growth
-24.1%search demand this quarter
Competition
54%top-5 click share · 13 brands · 160 sellers

Flapen Score

Pfannenset against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Pfannenset is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pfannenset market on Amazon at a glance

Shoppers on Amazon Germany searched for Pfannenset 1.4M times last year and spent an estimated €1.9M. The top 5 brands take 81% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.9M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
2.4%
Market size, estimated
€1.9Ma year
Peak month
November11.6× the quietest month
Top search term
pfannenset756K searches a year

02 · Price

A sale here is worth €54.34.

Listings sell for €54.34 on average, from €25.88 to €128.74. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €54.34 that is €54K to €68K a year per listing.

Average price
€54.34inside the $15 to $100 sweet spot
Price range
€25.88–€128.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
€54K–€68K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #28 within Kochen. It carries 4,842 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
2.9%
Average rank
#28in Kochen
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
4,842per listing
Listings tracked
26

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pfannenset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

160

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

15%

  • Brand 135%
  • Brand 226%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 15%)

Demand

Pfannenset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.6×

Search terms

Top Pfannenset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pfannenset756K/yr
  • pfannenset induktion108K/yr
  • tefal pfannenset102K/yr
  • wmf pfannenset80K/yr
  • pfannen set62K/yr
  • pfannenset mit deckel44K/yr
  • zwilling pfanne38K/yr
  • bratpfannen set27K/yr
  • tefal duetto25K/yr
  • pan set22K/yr

Reviews and returns

What reviews say buyers love and hate about Pfannenset

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Qualität insgesamt”
1.6%of orders come back
“Ungenügende Qualität”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pfannenset questions

Answered from the same tracked data.