Is Pfannendeckel profitable to sell on Amazon Germany?

Flapen scores Pfannendeckel 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €108K a year across 16 tracked products. Search demand grew -28.8% in the last 90 days.

How competitive is the Pfannendeckel niche on Amazon Germany?

11 brands and 42 sellers compete in Pfannendeckel on Amazon Germany. The top 5 Pfannendeckel products take 70% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Pfannendeckel?

Pfannendeckel buyers on Amazon Germany complain most about Haltbarkeit, Preis-Leistungs-Verhältnis, and Geruch. An estimated 1.8% of orders come back.

When does demand for Pfannendeckel peak?

Search demand for Pfannendeckel on Amazon Germany peaks in Nov–Dec, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Pfannendeckel niche?

Pfannendeckel sells for €14.44 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.68 to €26.03. The average product has 1,094 reviews, the count a new listing must catch up to.

Pfannendeckel

Fail

Demand is soft, at -28.8% this quarter, so Pfannendeckel is a Fail.

Flapen Score: 39
39 / 100Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 48
Market size: €108K/yr134K searches / yr
90-day growth: -28.8%search demand this quarter
Competition: 70%top-5 click share · 11 brands · 42 sellers

Flapen Score

Pfannendeckel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Pfannendeckel is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Pfannendeckel market on Amazon at a glance

Shoppers on Amazon Germany searched for Pfannendeckel 134K times last year and spent an estimated €108K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.

Searches, last 12 months: 134K
Growth, 90 days vs prior 90: -28.8%
Conversion, latest week: 5.6%
Market size, estimated: €108Ka year
Peak month: November1.8× the quietest month
Top search term: pfannendeckel32K searches a year

02 · Price

A sale here is worth €14.44.

Listings sell for €14.44 on average, from €7.68 to €26.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €14.44 that is €4K to €7K a year per listing.

Average price: €14.44under the $15 to $100 sweet spot
Price range: €7.68–€26.03
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€7K
Returns: 1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #50 within Kochen. It carries 1,094 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 81%
Out of stock, average day: 9.8%
Average rank: #50in Kochen
Average rating: 4.57 starsAmazon Germany average 4.37 stars
Average reviews: 1,094per listing
Listings tracked: 16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 49 months

Products

Top Pfannendeckel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

Brand 141%
Brand 222%
Brand 311%
Brand 46%
Brand 56%
Brand 64%
Open — no brand owns it (5 brands, 10%)

Demand

Pfannendeckel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Pfannendeckel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

pfannendeckel32K/yr -26.5%3.4% conv.
pfannendeckel universal18K/yr -29.8%4.1% conv.
tefal ingenio deckel16K/yr -17.2%2.4% conv.
universaldeckel für pfannen16K/yr -38.8%3.2% conv.
deckel pfanne8K/yr -28.6%3.0% conv.
universal deckel pfanne8K/yr -27.4%3.7% conv.
tefal deckel9K/yr -27.4%0.5% conv.
pfannen deckel8K/yr -35.1%2.9% conv.
universal pfannendeckel6K/yr -28.3%2.7% conv.
pfanne deckel6K/yr -22.7%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Pfannendeckel

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Gesamtgröße”

19%of negative reviews mention “Haltbarkeit”

1.8%of orders come back

“Kurze Halbwertszeit”

A buyer, on “Haltbarkeit”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Pfannendeckel questions

Answered from the same tracked data.

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