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52

pfanne 32 cm

Worth a look

Shows a sweet-spot price point ($33.56 avg), but soft demand (-27.9% this quarter) keeps it on the watch list.

Market size 62Growth 11Conversion 50Competition 72Returns 48Price range 95Avg price 95Brand share 26Review moat 36Quality gap 67

Avg price

Incredible€33.56

avg listing price — sweet spot $15–$100

Price range

Incredible€15.14–€59.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€544K

€544K/yr · 400K searches

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Review moat

Okay2,944.24

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-27.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, pfanne 32 cm is a €544K/yr Amazon Germany market (400K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pfanne 32 cm market data

Units sold / yr
13K–15K
avg 250–500/product
Revenue / yr
€420K–€503K
units × avg price
Conversion rate
4.0%
Avg BSR
#106
Page quality
0%
Prime
94%
Sponsored
50%
Out of stock
2.3%
Avg brand age
59 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

160

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

9%

  • Tefal35%
  • Silit32%
  • Kordisen16%
  • WMF4%
  • Morleos2%
  • Bobikuke2%
  • Open — no brand owns it (9 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top pfanne 32 cm search terms

  • bratpfanne 32 cm87K/yr
  • silit pfanne81K/yr
  • pfanne 32 cm37K/yr
  • pfanne 32 cm induktion27K/yr
  • pfanne groß21K/yr
  • tefal pfanne 32cm14K/yr
  • große pfanne16K/yr
  • pfanne induktion 32cm16K/yr
  • pfanne 32 cm hoher rand17K/yr
  • pfanne 30cm13K/yr
All search terms

Top pfanne 32 cm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€16K6%€33K9%€49K12%€65K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pfanne 32 cm

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt34%

“Super Produkt”

Einfache Reinigung12%

“Easy cook und clean stimmt”

Preis-Leistungs-Verhältnis10%

“Beste Pfanne bester Preis”

Gesamtgröße7%

“passt”

beworben Vs Tatsächliches Produkt5%

“Produkt wie beschrieben”

Heizung4%

“Schöne Wärmeverteilung”

Haltbarkeit3%

“im Gebrauch alles super.”

Stärke3%

“robust”

Materialqualität2%

“Top Material”

Gewicht leicht2%

“Tolles Leichtgewicht”

What buyers complain about

Qualität insgesamt17%

“Qualität Ungenügend”

Haltbarkeit16%

“Schlechte Haltbarkeit”

Heizung10%

“Wärmeleitfähigkeit = ungenügend”

Haftung/Klebrigkeit9%

“Beschichtung löst sich ab”

Gesamtgröße6%

“Bratpfanne gross”

Lackqualität6%

“Beschichtung löst sich”

Gewicht schwer4%

“Relativ schwer”

Preis-Leistungs-Verhältnis3%

“Sehr schade um das Geld”

beworben Vs Tatsächliches Produkt2%

“Nicht wie erwartet”

Einfache Reinigung2%

“Schwer, schwierig zu reinigen”

Top return reasons

Gesamtgröße40%
Kompatibilität – insgesamt9%
Funktionalität insgesamt8%
Kratzfestigkeit7%
Qualität insgesamt5%
Gewicht schwer5%
Lackqualität4%
beworben Vs Tatsächliches Produkt4%
Defekt Material/Teile3%
Heizung3%

Common questions

Is pfanne 32 cm profitable to sell on Amazon Germany?
The niche generates €544K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the pfanne 32 cm niche?
15 brands and 160 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in pfanne 32 cm?
Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Heizung. The return rate is 3.2%.
When does demand for pfanne 32 cm peak?
Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the pfanne 32 cm niche?
Listings span €15.14–€59.34; the average listing price is €33.56 (sweet spot $15–$100). The average incumbent carries 2,944 reviews — the moat a new listing must climb.