Is pfanne profitable to sell on Amazon Germany?

The niche generates €5.8M/yr across 39 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Worth a look (54/100).

How competitive is the pfanne niche?

15 brands and 270 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in pfanne?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Haftung/Klebrigkeit. The return rate is 2.5%.

When does demand for pfanne peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the pfanne niche?

Listings span €13.94–€128.74; the average listing price is €34.37 (sweet spot $15–$100). The average incumbent carries 4,302 reviews — the moat a new listing must climb.

pfanne

Worth a look

Shows a $5.8M/yr market, but soft demand (-18.8% this quarter) keeps it on the watch list.

Market size

Incredible€5.8M

€5.8M/yr · 5.8M searches

Avg price

Incredible€34.37

avg listing price — sweet spot $15–$100

Price range

Good€13.94–€128.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,301.56

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-18.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, pfanne is a €5.8M/yr Amazon Germany market (5.8M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pfanne market data

Units sold / yr: 150K–200K; avg 3,000–4,000/product
Revenue / yr: €5.2M–€6.9M; units × avg price
Conversion rate: 2.9%
Avg BSR: #26
Page quality: 0%
Prime: 97%
Sponsored: 62%
Out of stock: 3.9%
Avg brand age: 56 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

270

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

Tefal54%
WMF26%
ZWIEGER haus & küche6%
SENSARTE3%
Silit2%
Alajivo1%
Open — no brand owns it (9 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top pfanne search terms

pfanne1.6M/yr -12.0%2.1% conv.
tefal pfanne591K/yr -22.3%2.3% conv.
pan388K/yr -21.3%0.2% conv.
bratpfanne430K/yr -27.6%1.6% conv.
wmf pfanne382K/yr -20.8%2.0% conv.
bratpfanne 28 cm334K/yr -20.3%2.6% conv.
pfannen319K/yr -11.7%1.5% conv.
tefal320K/yr -6.3%0.3% conv.
pfanne 28 cm283K/yr -31.5%3.4% conv.
pfanne induktion292K/yr -24.5%2.4% conv.

All search terms

Top pfanne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tefal Jamie Oliver Cooks Direct On Bratpfanne 28 cm Edelstahlpfanne Induktion Titanium-Antihaftbeschichtung Thermo-Signal backofenfest Edelstahl genieteter Griff E3040644

Tefal€34.244.6★11,483 rev

Tefal Easy Cook & Clean Bratpfanne 28 cm Antihaftbeschichtung Thermo-Signal bei idealer Brattemperatur Nicht induktionsgeeignet gleichmäßige Hitzeverteilung Made in France B5550633

Tefal€15.144.2★4,860 rev

WMF Devil Pfannenset Induktion 2-teilig Bratpfannen 24 28 cm Edelstahl Cromargan Antihaft Pfannen Set beschichtet spülmaschinengeeignet backofenfest hitzebeständig und kratzfest

WMF€48.924.7★8,583 rev

Tefal Duetto 3-teiliges Pfannenset 20 24 und 28 cm Bratpfannen mit Thermo-Signal bei idealer Brattemperatur Pfannen induktionsgeeignet für alle Herdarten auch für Induktionsherde A704S3

Tefal€51.164.6★10,559 rev

ZWIEGER Hochwertige Bratpfanne 28 cm beschichtete Pfanne 28 cm Aluguss vollflächiger Edelstahlboden für alle Herdarten (inklusive Induktion) geeignet Antihaft PFOA- & PFOS-frei

ZWIEGER haus & küche€32.134.5★767 rev

Newest

by launch date

Roland 3-teiliges Pfannenset Induktionsgeeignet Antihaftbeschichtung Camping Küche Granit-Optik Bratpfannen Set 20/24/28 cm Spülmaschinenfest & kratzfest

Roland Germany€27.2050 rev

8mo ago

Pfannenset mit Abnehmbarer Griff Pfanne Induktion Bratpfanne mit Antihaft beschichtung 7-Teiliges 20+24+28 cm Platzsparend Pfannen Pfannen Set für alle Herdarten Spülmaschinen Ofenfest (grau)

Alajivo€32.04225 rev

11mo ago

Tefal Ingenio Enjoy 3-teiliges Pfannenset abnehmbarer Griff 24/28 cm stapelbar platzsparend Pfannenset Induktion mit Antihaftversiegelung einfache Handhabung und Reinigung L72390

Tefal€44.54442 rev

1y ago

ZWIEGER Hochwertige Bratpfanne 28 cm beschichtete Pfanne 28 cm Aluguss vollflächiger Edelstahlboden für alle Herdarten (inklusive Induktion) geeignet Antihaft PFOA- & PFOS-frei

ZWIEGER haus & küche€32.13767 rev

2y ago

Tefal Hard Titanium Essential Bratpfanne 28 cm Antihaftversiegelung Thermo-Signal bei idealer Brattemperatur spülmaschinengeeignet Nicht induktionsgeeignet Made in France C38806

Tefal€17.391,582 rev

4y ago

What buyers say about pfanne

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt34%

“Super Produkt”

Preis-Leistungs-Verhältnis12%

“Beste Pfanne bester Preis”

Einfache Reinigung11%

“Easy cook und clean stimmt”

Heizung6%

“Der Thermo-Spot ist praktisch”

beworben Vs Tatsächliches Produkt5%

“Erfüllt alle Anforderungen”

Gesamtgröße3%

“Passt”

Haltbarkeit3%

“im Gebrauch alles super.”

Stärke3%

“Solide”

Gewicht leicht2%

“Tolles Leichtgewicht”

Benutzerfreundlichkeit2%

“Gute Handhabung”

What buyers complain about

Qualität insgesamt21%

“Qualität fraglich”

Haltbarkeit13%

“Haltbarkeit schlecht”

Haftung/Klebrigkeit10%

“Klebrige Unterseite”

Lackqualität6%

“Beschichtung löst sich”

Preis-Leistungs-Verhältnis5%

“Recht teuer”

Heizung5%

“Beschichtung löst sich an den Rändern bei häufigem starken erhitzen”

Einfache Reinigung4%

“nicht in Spülmaschine gereinigt”

Gewicht schwer3%

“Das Ding wiegt so gut wie gar nichts”

Gesamtgröße2%

“Pfanne hat kein typisches 28cm Mass”

beworben Vs Tatsächliches Produkt2%

“Foto zeigt falsch”

Top return reasons

Gesamtgröße29%

Kompatibilität – insgesamt12%

Funktionalität insgesamt9%

Kratzfestigkeit8%

Qualität insgesamt6%