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Pfanne

Maybe

Shoppers spend an estimated $5.8M a year here. But demand is soft, at -18.8% this quarter, so Pfanne is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48
Market size
€5.8M/yr5.8M searches / yr
90-day growth
-18.8%search demand this quarter
Competition
46%top-5 click share · 15 brands · 270 sellers

Flapen Score

Pfanne against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Pfanne is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pfanne market on Amazon at a glance

Shoppers on Amazon Germany searched for Pfanne 5.8M times last year and spent an estimated €5.8M. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5.8M a year.

Searches, last 12 months
5.8M
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
2.9%
Market size, estimated
€5.8Ma year
Peak month
November2.4× the quietest month
Top search term
pfanne1.6M searches a year

02 · Price

A sale here is worth €34.37.

Listings sell for €34.37 on average, from €13.94 to €128.74. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At €34.37 that is €103K to €137K a year per listing.

Average price
€34.37inside the $15 to $100 sweet spot
Price range
€13.94–€128.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
€103K–€137K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #26 within Kochen. It carries 4,302 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
97%
Out of stock, average day
3.9%
Average rank
#26in Kochen
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
4,302per listing
Listings tracked
39

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
56 months

Products

Top Pfanne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

270

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

46%

Top 20: 84%

Open market

8%

  • Brand 154%
  • Brand 226%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (9 brands, 8%)

Demand

Pfanne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Pfanne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pfanne1.6M/yr
  • tefal pfanne591K/yr
  • pan388K/yr
  • bratpfanne430K/yr
  • wmf pfanne382K/yr
  • bratpfanne 28 cm334K/yr
  • pfannen319K/yr
  • tefal320K/yr
  • pfanne 28 cm283K/yr
  • pfanne induktion292K/yr

Reviews and returns

What reviews say buyers love and hate about Pfanne

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Qualität insgesamt”
2.5%of orders come back
“Qualität fraglich”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pfanne questions

Answered from the same tracked data.