Pfanne
MaybeShoppers spend an estimated $5.8M a year here. But demand is soft, at -18.8% this quarter, so Pfanne is a Maybe.
- Flapen Score
- 54 / 100Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 4854
- Market size
- €5.8M/yr5.8M searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 46%top-5 click share · 15 brands · 270 sellers
Flapen Score
Pfanne against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Pfanne is stronger. Inside it, weaker.
Market
The Pfanne market on Amazon at a glance
Shoppers on Amazon Germany searched for Pfanne 5.8M times last year and spent an estimated €5.8M. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5.8M a year.
- Searches, last 12 months
- 5.8M
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- €5.8Ma year
- Peak month
- November2.4× the quietest month
- Top search term
- pfanne1.6M searches a year
02 · Price
A sale here is worth €34.37.
Listings sell for €34.37 on average, from €13.94 to €128.74. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At €34.37 that is €103K to €137K a year per listing.
- Average price
- €34.37inside the $15 to $100 sweet spot
- Price range
- €13.94–€128.74
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €103K–€137K
- Returns
- 2.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #26 within Kochen. It carries 4,302 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 97%
- Out of stock, average day
- 3.9%
- Average rank
- #26in Kochen
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,302per listing
- Listings tracked
- 39
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Pfanne products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tefal Jamie Oliver Cooks Direct On Bratpfanne 28 cm Edelstahlpfanne Induktion Titanium-Antihaftbeschichtung Thermo-Signal backofenfest Edelstahl genieteter Griff E3040644
- Price
- €34.24
- Rating
- 4.6/5
- Reviews
- 11,483
- Age
- 5y ago

Tefal Easy Cook & Clean Bratpfanne 28 cm Antihaftbeschichtung Thermo-Signal bei idealer Brattemperatur Nicht induktionsgeeignet gleichmäßige Hitzeverteilung Made in France B5550633
- Price
- €15.14
- Rating
- 4.2/5
- Reviews
- 4,860
- Age
- 5y ago

WMF Devil Pfannenset Induktion 2-teilig Bratpfannen 24 28 cm Edelstahl Cromargan Antihaft Pfannen Set beschichtet spülmaschinengeeignet backofenfest hitzebeständig und kratzfest
- Price
- €48.92
- Rating
- 4.7/5
- Reviews
- 8,583
- Age
- 8y ago

Tefal Duetto 3-teiliges Pfannenset 20 24 und 28 cm Bratpfannen mit Thermo-Signal bei idealer Brattemperatur Pfannen induktionsgeeignet für alle Herdarten auch für Induktionsherde A704S3
- Price
- €51.16
- Rating
- 4.6/5
- Reviews
- 10,559
- Age
- 6y ago

ZWIEGER Hochwertige Bratpfanne 28 cm beschichtete Pfanne 28 cm Aluguss vollflächiger Edelstahlboden für alle Herdarten (inklusive Induktion) geeignet Antihaft PFOA- & PFOS-frei
- Price
- €32.13
- Rating
- 4.5/5
- Reviews
- 767
- Age
- 2y ago
Trending
estimated 90-day click momentum
Roland 3-teiliges Pfannenset Induktionsgeeignet Antihaftbeschichtung Camping Küche Granit-Optik Bratpfannen Set 20/24/28 cm Spülmaschinenfest & kratzfest
- Price
- €27.20
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 8mo ago

Pfannenset mit Abnehmbarer Griff Pfanne Induktion Bratpfanne mit Antihaft beschichtung 7-Teiliges 20+24+28 cm Platzsparend Pfannen Pfannen Set für alle Herdarten Spülmaschinen Ofenfest (grau)
- Price
- €32.04
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 11mo ago

Tefal Easy Cook & Clean Bratpfanne 20 cm Antihaftbeschichtung Thermo-Signal bei idealer Brattemperatur Aluminium NICHT induktionsgeeignet einfache Reinigung Made in France B5550233
- Price
- €13.94
- Rating
- 4.2/5
- Reviews
- 4,860
- Age
- 5y ago

WMF Profi Resist Bratpfanne 24 cm Edelstahl-Pfanne mit kratzfester Wabenstruktur und Antihaftbeschichtung induktionsgeeignet backofen-spülmaschinenfest für gesundes Braten auf allen Herdarten
- Price
- €50.43
- Rating
- 4.3/5
- Reviews
- 3,025
- Age
- 13y ago

Tefal XL Force Bratpfanne 24 cm Aluminiumpfanne antihaftversiegelt widerstandsfähig robust Thermo-Signal bei idealer Brattemperatur nicht induktionsgeeignet extragroße Form C38504
- Price
- €15.17
- Rating
- 4.4/5
- Reviews
- 406
- Age
- 5y ago
Newest
by launch date
Roland 3-teiliges Pfannenset Induktionsgeeignet Antihaftbeschichtung Camping Küche Granit-Optik Bratpfannen Set 20/24/28 cm Spülmaschinenfest & kratzfest
- Price
- €27.20
- Rating
- 4.7/5
- Reviews
- 50
- Age
- 8mo ago

Pfannenset mit Abnehmbarer Griff Pfanne Induktion Bratpfanne mit Antihaft beschichtung 7-Teiliges 20+24+28 cm Platzsparend Pfannen Pfannen Set für alle Herdarten Spülmaschinen Ofenfest (grau)
- Price
- €32.04
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 11mo ago

Tefal Ingenio Enjoy 3-teiliges Pfannenset abnehmbarer Griff 24/28 cm stapelbar platzsparend Pfannenset Induktion mit Antihaftversiegelung einfache Handhabung und Reinigung L72390
- Price
- €44.54
- Rating
- 4.0/5
- Reviews
- 442
- Age
- 1y ago

ZWIEGER Hochwertige Bratpfanne 28 cm beschichtete Pfanne 28 cm Aluguss vollflächiger Edelstahlboden für alle Herdarten (inklusive Induktion) geeignet Antihaft PFOA- & PFOS-frei
- Price
- €32.13
- Rating
- 4.5/5
- Reviews
- 767
- Age
- 2y ago

Tefal Hard Titanium Essential Bratpfanne 28 cm Antihaftversiegelung Thermo-Signal bei idealer Brattemperatur spülmaschinengeeignet Nicht induktionsgeeignet Made in France C38806
- Price
- €17.39
- Rating
- 4.1/5
- Reviews
- 1,582
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
270
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 84%
Open market
8%
- Tefal54%
- WMF26%
- ZWIEGER haus & küche6%
- SENSARTE3%
- Silit2%
- Alajivo1%
- Open — no brand owns it (9 brands, 8%)
Demand
Pfanne search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Pfanne search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pfanne1.6M/yr
- tefal pfanne591K/yr
- pan388K/yr
- bratpfanne430K/yr
- wmf pfanne382K/yr
- bratpfanne 28 cm334K/yr
- pfannen319K/yr
- tefal320K/yr
- pfanne 28 cm283K/yr
- pfanne induktion292K/yr
Reviews and returns
What reviews say buyers love and hate about Pfanne
We read the reviews and the return reasons for every product selling here.
“Qualität fraglich”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pfanne questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









