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Personalisierte Decke

Fail

Buyers convert on only 0.2% of searches, so Personalisierte Decke is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€28K/yr428K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
36%top-5 click share · 23 brands · 29 sellers

Flapen Score

Personalisierte Decke against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Personalisierte Decke is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalisierte Decke market on Amazon at a glance

Shoppers on Amazon Germany searched for Personalisierte Decke 428K times last year and spent an estimated €28K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
0.2%
Market size, estimated
€28Ka year
Peak month
December8.1× the quietest month
Top search term
personalisierte decke103K searches a year

02 · Price

A sale here is worth €33.04.

Listings sell for €33.04 on average, from €8.45 to €48.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €33.04 that is €0 to €3K a year per listing.

Average price
€33.04inside the $15 to $100 sweet spot
Price range
€8.45–€48.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #136 within Bettwaren & Bettwäsche. It carries 1,026 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
13%
Out of stock, average day
11.5%
Average rank
#136in Bettwaren & Bettwäsche
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
1,026per listing
Listings tracked
40

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Personalisierte Decke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

23 flat

Sellers

29

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

36%

Top 20: 82%

Open market

36%

  • Brand 121%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Personalisierte Decke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Personalisierte Decke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalisierte decke103K/yr
  • decke personalisiert46K/yr
  • personalisierte decke mit foto38K/yr
  • decke mit foto40K/yr
  • kuscheldecke personalisiert32K/yr
  • fotodecke30K/yr
  • decke personalisiert mit foto21K/yr
  • personalisierte kuscheldecke19K/yr
  • fotodecke 150x200 mit eigenem foto16K/yr
  • decke selber gestalten11K/yr

Reviews and returns

What reviews say buyers love and hate about Personalisierte Decke

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
23%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Die Qualität könnte besser sein”
A buyer, on “Qualität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Personalisierte Decke questions

Answered from the same tracked data.