Is Passiertuch profitable to sell on Amazon Germany?

Flapen scores Passiertuch 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €197K a year across 12 tracked products. 1 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +0.7% in the last 90 days.

How competitive is the Passiertuch niche on Amazon Germany?

9 brands and 13 sellers compete in Passiertuch on Amazon Germany. The top 5 Passiertuch products take 70% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Passiertuch?

Passiertuch buyers on Amazon Germany complain most about Materialqualität, Waschechtheit, and beworben Vs Tatsächliches Produkt. An estimated 0.3% of orders come back.

When does demand for Passiertuch peak?

Search demand for Passiertuch on Amazon Germany peaks in Sep–Oct, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Passiertuch niche?

Passiertuch sells for €5.30 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.70 to €6.75. The average product has 1,003 reviews, the count a new listing must catch up to.

Passiertuch

Fail

Prices span $3.70–$6.75, mostly outside the sweet spot, so Passiertuch is a Fail.

Flapen Score: 45
45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size: €197K/yr340K searches / yr
90-day growth: +0.7%search demand this quarter
Competition: 70%top-5 click share · 9 brands · 13 sellers

Flapen Score

Passiertuch against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Passiertuch is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Passiertuch market on Amazon at a glance

Shoppers on Amazon Germany searched for Passiertuch 340K times last year and spent an estimated €197K. The top 5 brands take 87% of clicks. Demand peaks in Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €197K a year.

Searches, last 12 months: 340K
Growth, 90 days vs prior 90: +0.7%
Conversion, latest week: 10.9%
Market size, estimated: €197Ka year
Peak month: October1.9× the quietest month
Top search term: passiertuch128K searches a year

02 · Price

A sale here is worth €5.30.

Listings sell for €5.30 on average, from €3.70 to €6.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €5.30 that is €8K to €11K a year per listing.

Average price: €5.30under the $15 to $100 sweet spot
Price range: €3.70–€6.75
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 1,500–2,000
Revenue per listing a year: €8K–€11K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #291 within Seiher. It carries 1,003 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 10.6%
Average rank: #291in Seiher
Average rating: 4.43 starsAmazon Germany average 4.37 stars
Average reviews: 1,003per listing
Listings tracked: 12

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 1Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Passiertuch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Brand 125%
Brand 224%
Brand 320%
Brand 411%
Brand 57%
Brand 67%
Open — no brand owns it (3 brands, 6%)

Demand

Passiertuch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Passiertuch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

passiertuch128K/yr +8.7%10.3% conv.
käsetuch83K/yr -1.9%8.3% conv.
cheesecloth28K/yr -17.9%9.8% conv.
passiertuch wiederverwendbar19K/yr +16.6%11.3% conv.
abseihtuch13K/yr +13.5%10.8% conv.
seihtuch12K/yr -12.8%8.2% conv.
cheese cloth7K/yr +4.6%10.7% conv.
passiertücher14K/yr -25.4%8.1% conv.
passiertuch einweg10K/yr -19.5%4.6% conv.
cheese cloths for straining3K/yr +17.2%9.8% conv.

Reviews and returns

What reviews say buyers love and hate about Passiertuch

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”

33%of negative reviews mention “Materialqualität”

0.3%of orders come back

“Es ist 100% Polyester”

A buyer, on “Materialqualität”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Passiertuch questions

Answered from the same tracked data.

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