Is passepartout profitable to sell on Amazon Germany?

The niche generates €38K/yr across 40 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (43/100).

How competitive is the passepartout niche?

23 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in passepartout?

Top complaints mined from reviews: Messung / Ablesegenauigkeit, Farbe, beworben Vs Tatsächliches Produkt. The return rate is 1.8%.

What does it cost to enter the passepartout niche?

Listings span €3.45–€20.07; the average listing price is €10.08 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.

passepartout

Skip it

A small market ($38K/yr) — this niche doesn't clear our bar today.

Review moat

Great414.33

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€10.08

avg listing price — sweet spot $15–$100

Price range

Okay€3.45–€20.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Market size

Bad€38K

€38K/yr · 237K searches

According to Flapen's Amazon Germany niche tracking, passepartout is a €38K/yr Amazon Germany market (237K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

passepartout market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €30K–€40K; units × avg price
Conversion rate: 1.6%
Avg BSR: #95
Page quality: 0%
Prime: 75%
Sponsored: 93%
Out of stock: 4.0%
Avg brand age: 42 months
Avg seller age: 195 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

42%

Top 20: 83%

Open market

27%

nielsen33%
AlphaUVplus14%
KATIMI9%
Lechengjia7%
Passepartout-Online5%
Hexizexi5%

Demand

Weekly Amazon search volume, last 30 weeks — -16.8% search growth over the last 90 days.

Open Trend

Top passepartout search terms

passepartout118K/yr -16.6%0.7% conv.
passepartout 30x4030K/yr -15.2%2.4% conv.
passepartouts15K/yr -4.9%0.4% conv.
passpartu12K/yr -2.0%0.7% conv.
passepartout karton8K/yr -16.7%0.4% conv.
passpartu 30x409K/yr -13.7%2.2% conv.
passepartout nach maß16K/yr -49.0%0.1% conv.
passepartout a46K/yr -3.4%2.3% conv.
paspartourahmen 30x404K/yr -17.6%2.3% conv.
passepartout 20x304K/yr +33.1%1.8% conv.

All search terms

Top passepartout products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

nielsen Conservation Passepartout Karton 1 5 mm | 5er Set | Außenformat 30x40 cm für Bildformat 20 5x29 5 cm (DIN A4) | Reinweiß (hellweiß) | glatte Oberfläche

nielsen€17.764.5★565 rev

KATIMI 25 Stück Passepartout Karton Passepartout Nach Maß Strapazierfähiges Passepartouts 5 Größen von Bild Foto Rahmen Halterungen Matten für Fotos Bilder Kunstdrucken Drucke

KATIMI€7.474.7★33 rev

nielsen Conservation Passepartout Karton 1 5 mm | Außenformat 30x40 cm für Bildformat 20 5x29 5 cm (auch für DIN A4) | Reinweiß (hellweiß) | glatte Oberfläche

nielsen€9.864.5★565 rev

Lechengjia 32 Stücke Passepartout Karton 8 Größen von Bild Foto Rahmen Halterungen Matten für Home Studio (Iced White Off White)

Lechengjia€10.024.5★214 rev

AlphaUVplus Passepartout mit Innenausschnitt nach Wunsch - Außen: 30x40cm - Premium Museumsqualität - 1 4mm stark - Zuschnitt nach Maß

AlphaUVplus€12.574.7★501 rev

Newest

by launch date

Hexizexi 15 Stück Passepartout Weiß 5 Größen Passepartout Nach Maß 1.5 mm Dicke Passepartout karton für Fotos Kunstdrucken Bilder Poster

Hexizexi€8.9615 rev

5mo ago

JUNOMI Passepartout 30x40 cm Außenmaß für Bildformat 20x30 cm 1 5 mm Dicke Farbe Reinweiß

JUNOMI€8.03184 rev

8mo ago

TXXATX 10 Stück Passepartout 30x40 cm Außenmaße Innengröße 19x29 cm Passpartout 1 5 mm Stark Passpartu Passepartout Kaufen Passepartout Karton Weiß für Fotos Bilder Kunstdrucken

TXXATX€14.41129 rev

1y ago

KATIMI 25 Stück Passepartout Karton Passepartout Nach Maß Strapazierfähiges Passepartouts 5 Größen von Bild Foto Rahmen Halterungen Matten für Fotos Bilder Kunstdrucken Drucke

KATIMI€7.4733 rev

1y ago

Rairsky 32 Stücke Passepartout Karton 8 Größen Paspartourahmen

Rairsky€10.0034 rev

1y ago

What buyers say about passepartout

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt48%

“Beste Qualität für einen fairen Preis”

Preis-Leistungs-Verhältnis16%

“guter Preis”

beworben Vs Tatsächliches Produkt12%

“Entspricht der Beschreibung”

Gesamtgröße5%

“Hab mich sehr über die Mengen und Größen gefreut”

Griff4%

“kann auch nicht mehr verrutschen”

Montage/Installation4%

“Toller Service: sehr guter Konfiguration, große Auswahl an Farbtönen, schnelle Lieferung und hochwertige Ausführung”

Materialqualität2%

“ein sehr stabiles Material”

What buyers complain about

Messung / Ablesegenauigkeit20%

“Massangaben schwer verständlich”

Farbe18%

“Nicht weiß”

beworben Vs Tatsächliches Produkt14%

“missverständliche information durch den verkäufer”

Preis-Leistungs-Verhältnis11%

“Der Preis ist etwas hoch”

Gesamtgröße8%

“Tolle Passepartouts - leider nicht ganz Maßgetreu”

Materialqualität6%

“vollig unbrauchbares material bekommen habe”

Lackqualität6%

“Leider kein Reinweiß”

Top return reasons

Gesamtgröße57%

Farbe19%

beworben Vs Tatsächliches Produkt4%

Benutzerfreundlichkeit4%

Defekt Material/Teile4%

Qualität insgesamt4%

Dicke4%

Dünn1%

Rahmenqualität1%

Produktzustand1%

Common questions

Is passepartout profitable to sell on Amazon Germany?: The niche generates €38K/yr across 40 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (43/100).
How competitive is the passepartout niche?: 23 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in passepartout?: Top complaints mined from reviews: Messung / Ablesegenauigkeit, Farbe, beworben Vs Tatsächliches Produkt. The return rate is 1.8%.
What does it cost to enter the passepartout niche?: Listings span €3.45–€20.07; the average listing price is €10.08 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.

passepartout

passepartout market data

Competition & brand share

Demand

Top passepartout search terms

Top passepartout products on Amazon

Top sellers

Newest

Trending

What buyers say about passepartout

What buyers love

What buyers complain about

Top return reasons

Common questions

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