Is party deko profitable to sell on Amazon Germany?

The niche generates €137K/yr across 105 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is +21.2%. Flapen's verdict: Worth a look (63/100).

How competitive is the party deko niche?

78 brands and 123 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 26% of demand.

What do buyers complain about in party deko?

Top complaints mined from reviews: Geschmack insgesamt, Qualität insgesamt, Haltbarkeit. The return rate is 1.1%.

When does demand for party deko peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the party deko niche?

Listings span €3.32–€153.97; the average listing price is €14.17 (sweet spot $15–$100). The average incumbent carries 1,318 reviews — the moat a new listing must climb.

party deko

Worth a look

Shows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible26%

top-5 brand share — no brand owns this niche

Competition

Great21%

top-5 click share — an open shelf

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€14.17

avg listing price — sweet spot $15–$100

Price range

Good€3.32–€153.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,318

avg incumbent reviews — the moat a new listing must climb

Growth

Good+21.2%

90-day search growth — must beat 0% to launch

Market size

Okay€137K

€137K/yr · 979K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, party deko is a €137K/yr Amazon Germany market (979K searches/yr). The top 5 brands hold 26% of demand. Verdict: Worth a look — 63/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

party deko market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: €177K–€213K; units × avg price
Conversion rate: 1.0%
Avg BSR: #132
Page quality: 0%
Prime: 98%
Sponsored: 97%
Out of stock: 4.0%
Avg brand age: 29 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

78 falling

Sellers

123

Top-5 brand share

26%

Top 20: 63%

Top-5 click share

21%

Top 20: 53%

Open market

71%

Aisszhao6%
Cicy Bell5%
Phyooest5%
Newshows5%
Jeackcelle4%
FETETIJD4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top party deko search terms

party deko404K/yr +16.6%0.9% conv.
party278K/yr +30.3%0.3% conv.
party zubehör114K/yr +25.3%0.5% conv.
partydeko56K/yr +20.2%0.9% conv.
deko party40K/yr +28.3%0.9% conv.
partydeko geburtstag24K/yr +4.7%0.8% conv.
partyzubehör18K/yr +42.0%0.6% conv.
partyzubehör & dekoration18K/yr -28.3%0.2% conv.
geburtstagsparty10K/yr +26.3%0.3% conv.
deko feier7K/yr +80.5%0.9% conv.

All search terms

Top party deko products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 Stück Champagnerfarbene Lametta Vorhänge Metallische Folie Fransen Vorhang Funkeln Vorhängen Dekoration für Geburtstagsfeier Abschlussfeier Hochzeitsfoto Hintergrund Weihnachten Disco Party(1m x 2m)

Aisszhao€5.494.2★1,742 rev

Newshows Sommerkleid Damen Lang Maxikleid Sommer V Ausschnitt Kleid Schlitz Freizeitkleid Elegant für Hochzeitsgast (Floral 26 X-Groß)

Newshows€27.024.1★9,001 rev

Partydekorationsset 57 Stück Schwarz Gold Party Dekoration DIY Luftballons Papierbommeln für Party Geburtstag Neujahr Heimdekoration

Jeackcelle€11.754.5★214 rev

10 Pack Leuchtende Luftballons Bobo Helium Ballons LED Luftballon Wiederverwendbare Luftballon mit Lichterketten für Geburtstag Hochzeit Valentinstag Party Deko

Phyooest€12.973.3★894 rev

OMIGA 100 Stücke Cocktail Feuerwerk Dekoration Drink Dekoration Glitzerpalmen Cocktailspieße für Geburtstagsbars Obst Snacks Party Weihnachtsdekoration Deko Usw (Mehrfarbig)

OMIGA€4.574.7★671 rev

Newest

by launch date

AFEPHE 5 Stück Bunt Glitzer Tischdecke 137 × 274cm Plastik Tischdecken Tischabdeckung Wasserdicht Einweg Tischdecke für Geburtstag Party Weihnachtsdeko Hochzeit Deko

AFEPHE€8.8519 rev

10mo ago

COOAN Damen Formales Festliche Kleid Hochzeitsgäste Kleider Cocktail Spitze Pailletten Evening

COOAN€47.11197 rev

11mo ago

32 Stück Mini Discokugel Set 4 Größen Gemischt Spiegelkugel Discokugeln Set Discokugel Deko Klein 2cm 3cm 4cm 5cm Disco Ball Cake Toppers Deko Discokugel für Kuchendekoration Party Weihnachten

mobumeia€9.9071 rev

1y ago

10 Stück Herz Sonnenbrille Set Lustige Sonnenbrille ohne Rahmen Partybrillen für Damen und Herren Bunte Sonnenbrille Herzform für Festival Hochzeit Deko Sommer Gadgets & Party Zubehör

Elalove€8.0332 rev

1y ago

Luftballons Geburtstag Grün Gold 52 Stück Retro Grüne Goldene Helium Ballons Mit Bändern Luftballons Salbeigrün Für Hochzeit Geburtstag Babyparty Baby Shower Taufe Geburtstagsdeko Grün 12 Zoll

QIFU€7.312,212 rev

1y ago

What buyers say about party deko

What buyers praise and complain about, mined from review topics.

What buyers love

Preis-Leistungs-Verhältnis13%

“Bestes Preis-Leistungsverhältnis”

Qualität insgesamt11%

“Super Produkt”

Helligkeit/Glanz/Glühen9%

“Partylight”

Farbe8%

“Gelbes Frühlingskleid”

beworben Vs Tatsächliches Produkt8%

“Genau wie auf dem Foto”

Geschmack insgesamt4%

“Schmeckt”

Spaß/Unterhaltungserlebnis4%

“lustig”

Design insgesamt4%

“Cooles Hawaiihemd mit starkem Design für Sommer”

Benutzerfreundlichkeit3%

“Das ease besty”

Gesamtgröße3%

“Passt”

What buyers complain about

Geschmack insgesamt11%

“Geschmacklich überhaupt nicht gut”

Qualität insgesamt9%

“Qualität ungenügend”

Haltbarkeit7%

“Defekt nach 7 Monaten”

Süße5%

“Furchtbar süß”

Gesamtgröße4%

“Größenangabe etwas missverständlich”

beworben Vs Tatsächliches Produkt4%

“Unseriös”

Defekt Material/Teile4%

“defekt”

Inflation/Deflation3%

“flüssigkeit rinnt aus”

Preis-Leistungs-Verhältnis2%

“halt etwas teuer”

Helligkeit/Glanz/Glühen2%

“nicht so hell”

Top return reasons

Gesamtgröße25%

Farbe17%

Qualität insgesamt8%

Funktionalität insgesamt7%

Defekt Material/Teile6%

beworben Vs Tatsächliches Produkt5%

Helligkeit/Glanz/Glühen4%

Materialqualität3%

Dünn2%

Haltbarkeit2%

Common questions

Is party deko profitable to sell on Amazon Germany?: The niche generates €137K/yr across 105 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is +21.2%. Flapen's verdict: Worth a look (63/100).
How competitive is the party deko niche?: 78 brands and 123 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 26% of demand.
What do buyers complain about in party deko?: Top complaints mined from reviews: Geschmack insgesamt, Qualität insgesamt, Haltbarkeit. The return rate is 1.1%.
When does demand for party deko peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the party deko niche?: Listings span €3.32–€153.97; the average listing price is €14.17 (sweet spot $15–$100). The average incumbent carries 1,318 reviews — the moat a new listing must climb.

party deko

party deko market data

Competition & brand share

Demand & seasonality

Top party deko search terms

Top party deko products on Amazon

Top sellers

Newest

Trending

What buyers say about party deko

What buyers love

What buyers complain about

Top return reasons

Common questions

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