Is pancake maker profitable to sell on Amazon Germany?

The niche generates €164K/yr across 45 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the pancake maker niche?

33 brands and 110 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in pancake maker?

Top complaints mined from reviews: Haltbarkeit, Geschmack insgesamt, Benutzerfreundlichkeit. The return rate is 1.3%.

When does demand for pancake maker peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the pancake maker niche?

Listings span €1.81–€114.29; the average listing price is €22.88 (sweet spot $15–$100). The average incumbent carries 1,762 reviews — the moat a new listing must climb.

pancake maker

Worth a look

Shows a sweet-spot price point ($22.88 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible€22.88

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Price range

Great€1.81–€114.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,761.56

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€164K

€164K/yr · 327K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, pancake maker is a €164K/yr Amazon Germany market (327K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

pancake maker market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: €229K–€286K; units × avg price
Conversion rate: 2.2%
Avg BSR: #121
Page quality: 0%
Prime: 87%
Sponsored: 71%
Out of stock: 4.2%
Avg brand age: 49 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

110

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

40%

Top 20: 81%

Open market

38%

RUF18%
Bestron12%
Cloer9%
Rommelsbacher9%
Unold9%
DOMO5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top pancake maker search terms

pancake maker143K/yr -17.9%1.2% conv.
pancake35K/yr -20.8%2.2% conv.
pfannkuchen31K/yr -24.7%3.4% conv.
pfannkuchen maker31K/yr -46.1%1.0% conv.
pancake mix20K/yr -6.1%4.9% conv.
pfannkuchen maschine10K/yr -40.6%0.3% conv.
pancake maschine10K/yr +31.8%0.4% conv.
pancakes13K/yr -24.3%2.7% conv.
pfannkuchen teig8K/yr -31.4%7.1% conv.
pfannkuchen gerät8K/yr -67.4%0.3% conv.

All search terms

Top pancake maker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cloer 6625 Pancake Maker für vier Mini-Pfannkuchen mit 11 cm Durchmesser inkl. Pfannkuchen-Wender Antihaftbeschichtung stufenloser Temperaturkontrolle und Kontrolllampe 1200 W

Cloer€24.764.4★222 rev

ROMMELSBACHER Pancake Maker PC 1800 4 Backmulden à 13 5 cm Ø Antihaftbeschichtung 15 Minuten Zeitschaltuhr automatische Abschaltung 1800 Watt silber

Rommelsbacher€66.064.7★284 rev

Unold 48165 Doppel-Pancake-Maker American - Schwarz black Edelstahl Pfannkuchen Antihaftbeschichtet 1000 Watt

Unold€23.824.3★555 rev

RUF Pancakes Shaker Teig-Mischung für 12 fluffige Pancakes in praktischer Schüttelflasche nur Milch zugeben schütteln und backen

RUF€2.034.4★78 rev

DOMO DO8709P Pfannkuchenplatte Pancake-Maker Family crêpes - 6 P

DOMO€29.714.5★2,217 rev

Newest

by launch date

RUF Pancakes Shaker Teig-Mischung für 12 fluffige Pancakes in praktischer Schüttelflasche nur Milch zugeben schütteln und backen

RUF€2.0378 rev

10mo ago

Giles & Posner 3-in-1 Mini-Bites Maker Antihaftplatten Donut- Waffel- & Pfannkuchenmaker 3 Min Vorheizzeit Rutschfeste Füße Leicht zu Reinigen Betriebsanzeige Süße Leckereien 400W

GILES & POSNER€21.68174 rev

1y ago

Cloer 6625 Pancake Maker für vier Mini-Pfannkuchen mit 11 cm Durchmesser inkl. Pfannkuchen-Wender Antihaftbeschichtung stufenloser Temperaturkontrolle und Kontrolllampe 1200 W

Cloer€24.76222 rev

1y ago

RUF Classic Pancakes Backmischung für fluffige Pfannkuchen im American Style für ein echtes Genießer-Frühstück 2 x 16 Pancakes 540 g

RUF€2.48175 rev

1y ago

SugarWhisk Mini Pancake Maker Pfannkuchen Maker Elektrische Doppelter Pancake Pfanne Pfannkuchenpfanne Ideal für Pfannkuchen Kekse Eier Arepas & Frühstücks-Sandwiches Weiß

SugarWhisk€25.55459 rev

2y ago

What buyers say about pancake maker

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt15%

“Super Qualität”

Benutzerfreundlichkeit15%

“Sehr gute Handhabung”

Geschmack insgesamt12%

“Schmeckt”

Preis-Leistungs-Verhältnis8%

“Tolles Gerät, so einfach”

Einfache Reinigung7%

“Super leicht zu reinigen und auch zu verwenden”

Backen7%

“Leckere Pancakes”

beworben Vs Tatsächliches Produkt6%

“Wie abgebildet geliefert”

Gesamtgröße3%

“passt”

Kochanleitung3%

“Easy Zubereitung und Top Nährwerte”

Kocherlebnis3%

“Rommelsbacher immer gut”

What buyers complain about

Haltbarkeit10%

“War nach einiger Nutzung defekt”

Geschmack insgesamt9%

“Nicht so lecker”

Benutzerfreundlichkeit7%

“Außerdem ist es fast unmöglich, allen Teig aus dem Behälter herauszubekommen”

Qualität insgesamt6%

“Flop”

Produktzustand5%

“Retoure wird als neu verkauft”

Haftung/Klebrigkeit5%

“er blieb immer kleben”

Materialqualität4%

“Ich bin mit dem Material sehr unzufrieden”

Funktionalität insgesamt4%

“Crêpes Masse muss ganz exakt stimmen sonst funktioniert überhaupt nicht”

Preis-Leistungs-Verhältnis4%

“Geldverschwendung”

Auslaufsicher3%

“Doch beide total undicht”

Top return reasons

Gesamtgröße21%

Funktionalität insgesamt10%

Heizung10%

Qualität insgesamt10%

Produktzustand5%

Kompatibilität – insgesamt4%

Haftung/Klebrigkeit4%

Kratzfestigkeit3%

beworben Vs Tatsächliches Produkt3%

Materialqualität3%

Common questions

Is pancake maker profitable to sell on Amazon Germany?: The niche generates €164K/yr across 45 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the pancake maker niche?: 33 brands and 110 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in pancake maker?: Top complaints mined from reviews: Haltbarkeit, Geschmack insgesamt, Benutzerfreundlichkeit. The return rate is 1.3%.
When does demand for pancake maker peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the pancake maker niche?: Listings span €1.81–€114.29; the average listing price is €22.88 (sweet spot $15–$100). The average incumbent carries 1,762 reviews — the moat a new listing must climb.

pancake maker

pancake maker market data

Competition & brand share

Demand & seasonality

Top pancake maker search terms

Top pancake maker products on Amazon

Top sellers

Newest

Trending

What buyers say about pancake maker

What buyers love

What buyers complain about

Top return reasons

Common questions

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