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Osterlamm Backform

Fail

Demand is soft, at -98.6% this quarter, so Osterlamm Backform is a Fail.

Flapen Score
38
38 / 100
Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48
Market size
€64K/yr241K searches / yr
90-day growth
-98.6%search demand this quarter
Competition
67%top-5 click share · 8 brands · 41 sellers

Flapen Score

Osterlamm Backform against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Osterlamm Backform is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Osterlamm Backform market on Amazon at a glance

Shoppers on Amazon Germany searched for Osterlamm Backform 241K times last year and spent an estimated €64K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -98.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €64K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-98.6%
Conversion, latest week
1.4%
Market size, estimated
€64Ka year
Peak month
April339.0× the quietest month
Top search term
osterlamm backform70K searches a year

02 · Price

A sale here is worth €19.26.

Listings sell for €19.26 on average, from €7.67 to €43.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €19.26 that is €5K to €10K a year per listing.

Average price
€19.26inside the $15 to $100 sweet spot
Price range
€7.67–€43.19
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #637 within Backen. It carries 510 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
72%
Out of stock, average day
7.4%
Average rank
#637in Backen
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
510per listing
Listings tracked
18

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Osterlamm Backform products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

€0€6K€13K€19K€25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

41

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

3%

  • ORIGINAL KAISER41%
  • Dr. Oetker25%
  • Zenker19%
  • Städter5%
  • RBV Birkmann4%
  • My Home2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Osterlamm Backform search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 339.0×

Search terms

Top Osterlamm Backform search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • osterlamm backform70K/yr
  • lamm backform13K/yr
  • osterlamm backform groß16K/yr
  • backform lamm8K/yr
  • backform osterlamm11K/yr
  • osterlamm14K/yr
  • backform ostern32K/yr
  • osterbackformen18K/yr
  • osterlamm backform klein7K/yr
  • lamm backform ostern4K/yr

Reviews and returns

What reviews say buyers love and hate about Osterlamm Backform

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Form/Stil”
27%of negative reviews mention “Auslaufsicher”
0.2%of orders come back
“Undicht”
A buyer, on “Auslaufsicher”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Osterlamm Backform questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data