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Ostereier

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -99.1% this quarter, so Ostereier is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48
Market size
€160K/yr680K searches / yr
90-day growth
-99.1%search demand this quarter
Competition
32%top-5 click share · 35 brands · 52 sellers

Flapen Score

Ostereier against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Ostereier is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ostereier market on Amazon at a glance

Shoppers on Amazon Germany searched for Ostereier 680K times last year and spent an estimated €160K. The top 5 brands take 41% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -99.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €160K a year.

Searches, last 12 months
680K
Growth, 90 days vs prior 90
-99.1%
Conversion, latest week
2.6%
Market size, estimated
€160Ka year
Peak month
March492.8× the quietest month
Top search term
ostereier136K searches a year

02 · Price

A sale here is worth €9.14.

Listings sell for €9.14 on average, from €3.26 to €15.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At €9.14 that is €914 to €2K a year per listing.

Average price
€9.14under the $15 to $100 sweet spot
Price range
€3.26–€15.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
€914–€2K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #1,475 within Saisonale Deko. It carries 185 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
16.0%
Average rank
#1,475in Saisonale Deko
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
185per listing
Listings tracked
43

04 · Newcomers

0 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Ostereier products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

€0€5K€10K€14K€19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

35 falling

Sellers

52

Est. top-5 brand share

41%

Top 20: 83%

Est. top-5 click share

32%

Top 20: 70%

Open market

55%

  • THALOR11%
  • com-four9%
  • Idena7%
  • Nordstern7%
  • Festicy6%
  • Dowdiles4%

Demand

Ostereier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 492.8×

Search terms

Top Ostereier search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ostereier136K/yr
  • ostereier zum aufhängen draussen110K/yr
  • ostereier zum aufhängen210K/yr
  • ostereier plastik18K/yr
  • easter eggs12K/yr
  • deko eier6K/yr
  • ostereier deko47K/yr
  • plastik ostereier8K/yr
  • eier deko5K/yr
  • osterdeko zum aufhängen36K/yr

Reviews and returns

What reviews say buyers love and hate about Ostereier

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Farbe”
21%of negative reviews mention “Farbe”
0.2%of orders come back
“Farbe verblasst / verändert sich”
A buyer, on “Farbe”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ostereier questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data