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onyx pfanne

Skip it

Soft demand (-32.8% this quarter) — this niche doesn't clear our bar today.

Market size 69Growth 9Conversion 14Competition 53Returns 82Price range 23Avg price 81Brand share 32Review moat 33Quality gap 80

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Great€82.70

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good€719K

€719K/yr · 749K searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,154.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Price range

Bad€21.05–€371.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-32.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, onyx pfanne is a €719K/yr Amazon Germany market (749K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

onyx pfanne market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
€827K–€1.0M
units × avg price
Conversion rate
1.2%
Avg BSR
#75
Page quality
0%
Prime
90%
Sponsored
90%
Out of stock
16.2%
Avg brand age
43 months
Avg seller age
187 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

94

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

9%

  • HENSSLERS40%
  • HexClad18%
  • WMF12%
  • STEFFS8%
  • SNOWCLAD8%
  • Morleos5%
  • Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top onyx pfanne search terms

  • henssler pfanne165K/yr
  • henssler pfanne 28 cm62K/yr
  • hexclad pfanne76K/yr
  • hexclad64K/yr
  • wabenpfanne70K/yr
  • henssler72K/yr
  • henssler gewürze53K/yr
  • pfanne wabenstruktur28K/yr
  • steffen henssler pfanne23K/yr
  • hensslers pfanne 28cm15K/yr
All search terms

Top onyx pfanne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€72K20%€144K30%€216K40%€287K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about onyx pfanne

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt37%

“Super Produkt”

Einfache Reinigung11%

“super zum reinigen”

beworben Vs Tatsächliches Produkt9%

“So wie versprochen”

Preis-Leistungs-Verhältnis6%

“Preis / Leistung top”

Heizung4%

“Die Wärme wird gleichmäßig verteilt”

Stärke4%

“Robust,”

Haltbarkeit3%

“Robust,”

Gesamtgröße2%

“Passt”

Design insgesamt2%

“Schönes Design”

Benutzerfreundlichkeit2%

“Handliches Teil”

What buyers complain about

Haftung/Klebrigkeit19%

“Klebrige Unterseite”

Qualität insgesamt15%

“Massive Qualitätsprobleme”

Preis-Leistungs-Verhältnis12%

“schade bei dem Preis”

Haltbarkeit8%

“Haltbarkeit nicht gut”

Heizung6%

“Sehr ungleichmäßige Wärmeverteilung”

Gewicht schwer5%

“bisschen schwer”

Lackqualität3%

“Beschichtung löst sich”

Einfache Reinigung3%

“Weniger überzeugt hat mich jedoch die Reinigung”

Entflammbar2%

“mir brennt darin alles an”

Benutzerfreundlichkeit2%

“lässt sich später schwer entfernen.”

Top return reasons

Gesamtgröße22%
Haftung/Klebrigkeit11%
Kratzfestigkeit9%
Qualität insgesamt8%
Gewicht schwer8%
Defekt Material/Teile5%
beworben Vs Tatsächliches Produkt5%
Lackqualität4%
Funktionalität insgesamt3%
Produktzustand3%

Common questions

Is onyx pfanne profitable to sell on Amazon Germany?
The niche generates €719K/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (47/100).
How competitive is the onyx pfanne niche?
9 brands and 94 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in onyx pfanne?
Top complaints mined from reviews: Haftung/Klebrigkeit, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 1.6%.
When does demand for onyx pfanne peak?
Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the onyx pfanne niche?
Listings span €21.05–€371.89; the average listing price is €82.70 (sweet spot $15–$100). The average incumbent carries 3,155 reviews — the moat a new listing must climb.