Omnia
MaybeAn estimated 0.9% of orders come back. But the top 5 brands take 97% of clicks, so Omnia is a Maybe.
- Flapen Score
- 53 / 100Top 27% of 4,240 Küche, Haushalt & Wohnen niches · +5 vs the category median of 4853
- Market size
- €474K/yr377K searches / yr
- 90-day growth
- +38.8%search demand this quarter
- Competition
- 60%top-5 click share · 7 brands · 48 sellers
Flapen Score
Omnia against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Omnia is stronger. Inside it, weaker.
Market
The Omnia market on Amazon at a glance
Shoppers on Amazon Germany searched for Omnia 377K times last year and spent an estimated €474K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €474K a year.
- Searches, last 12 months
- 377K
- Growth, 90 days vs prior 90
- +38.8%
- Conversion, latest week
- 2.7%
- Market size, estimated
- €474Ka year
- Peak month
- July3.3× the quietest month
- Top search term
- omnia150K searches a year
02 · Price
A sale here is worth €47.07.
Listings sell for €47.07 on average, from €7.35 to €119.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €47.07 that is €12K to €24K a year per listing.
- Average price
- €47.07inside the $15 to $100 sweet spot
- Price range
- €7.35–€119.75
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €12K–€24K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Backen. It carries 398 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 65%
- Out of stock, average day
- 0.0%
- Average rank
- #110in Backen
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 398per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Omnia products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
48
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
60%
Top 20: 96%
Open market
1%
- Brand 164%
- Brand 215%
- Brand 311%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 1%)
Demand
Omnia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.3×
Search terms
Top Omnia search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- omnia150K/yr
- omnia backofen set103K/yr
- omnia zubehör69K/yr
- omnia backofen31K/yr
- omina camping backofen5K/yr
- omnia set5K/yr
- omnia-backofen7K/yr
- omnia camping backofen4K/yr
- omnia campingbackofen3K/yr
Reviews and returns
What reviews say buyers love and hate about Omnia
We read the reviews and the return reasons for every product selling here.
“Leider ist das Fassungsvermögen etwas klein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Omnia questions
Answered from the same tracked data.