Is Omlettenpfanne profitable to sell on Amazon Germany?

Flapen scores Omlettenpfanne 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €42K a year across 18 tracked products. Search demand grew -27.6% in the last 90 days.

How competitive is the Omlettenpfanne niche on Amazon Germany?

11 brands and 105 sellers compete in Omlettenpfanne on Amazon Germany. The top 5 Omlettenpfanne products take 65% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Omlettenpfanne?

Omlettenpfanne buyers on Amazon Germany complain most about beworben Vs Tatsächliches Produkt, Heizung, and Qualität insgesamt. An estimated 3.4% of orders come back.

What does it cost to enter the Omlettenpfanne niche?

Omlettenpfanne sells for €25.15 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €12.57 to €44.12. The average product has 1,299 reviews, the count a new listing must catch up to.

Omlettenpfanne

Fail

Shoppers spend an estimated $42K a year here, so Omlettenpfanne is a Fail.

Flapen Score: 37
37 / 100Ranks 3,620 of 4,240 Küche, Haushalt & Wohnen niches · −11 vs the category median of 48
Market size: €42K/yr62K searches / yr
90-day growth: -27.6%search demand this quarter
Competition: 65%top-5 click share · 11 brands · 105 sellers

Flapen Score

Omlettenpfanne against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Omlettenpfanne is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Omlettenpfanne market on Amazon at a glance

Shoppers on Amazon Germany searched for Omlettenpfanne 62K times last year and spent an estimated €42K. The top 5 brands take 86% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months: 62K
Growth, 90 days vs prior 90: -27.6%
Conversion, latest week: 2.7%
Market size, estimated: €42Ka year
Top search term: omlettenpfanne18K searches a year

02 · Price

A sale here is worth €25.15.

Listings sell for €25.15 on average, from €12.57 to €44.12. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €25.15 that is €0 to €3K a year per listing.

Average price: €25.15inside the $15 to $100 sweet spot
Price range: €12.57–€44.12
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #75 within Kochen. It carries 1,299 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 61%
Prime listings: 94%
Out of stock, average day: 0.4%
Average rank: #75in Kochen
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 1,299per listing
Listings tracked: 18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 51 months

Products

Top Omlettenpfanne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

105

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

Brand 153%
Brand 213%
Brand 310%
Brand 45%
Brand 55%
Brand 63%
Open — no brand owns it (5 brands, 11%)

Demand

Omlettenpfanne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.9× · 7 of 12 months tracked

Search terms

Top Omlettenpfanne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

omlettenpfanne18K/yr -13.9%1.5% conv.
omelette pfanne11K/yr -15.7%0.8% conv.
tefal crepes pfanne14K/yr -39.2%3.7% conv.
tefal crepes pfanne induktion6K/yr -44.4%2.3% conv.
omelettpfannen3K/yr -12.6%0.1% conv.
tefal pfannkuchenpfanne4K/yr -40.3%4.1% conv.
omelettpfanne3K/yr -39.5%0.2% conv.
crepe pfanne tefal4K/yr -40.5%2.7% conv.

Reviews and returns

What reviews say buyers love and hate about Omlettenpfanne

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”

10%of negative reviews mention “beworben Vs Tatsächliches Produkt”

3.4%of orders come back

“Fehlinformation”

A buyer, on “beworben Vs Tatsächliches Produkt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Omlettenpfanne questions

Answered from the same tracked data.

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