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Ölfarben

Fail

Demand is soft, at -22.6% this quarter, so Ölfarben is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€163K/yr257K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
59%top-5 click share · 16 brands · 40 sellers

Flapen Score

Ölfarben against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Ölfarben is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ölfarben market on Amazon at a glance

Shoppers on Amazon Germany searched for Ölfarben 257K times last year and spent an estimated €163K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €163K a year.

Searches, last 12 months
257K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
2.9%
Market size, estimated
€163Ka year
Peak month
December2.0× the quietest month
Top search term
ölfarben106K searches a year

02 · Price

A sale here is worth €21.77.

Listings sell for €21.77 on average, from €4.51 to €49.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €21.77 that is €5K to €11K a year per listing.

Average price
€21.77inside the $15 to $100 sweet spot
Price range
€4.51–€49.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€5K–€11K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #310 within Malen. It carries 2,054 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
91%
Out of stock, average day
10.5%
Average rank
#310in Malen
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
2,054per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Ölfarben products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

€0€16K€33K€49K€65K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

40

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 98%

Open market

25%

  • Zenacolor24%
  • Castle Art Supplies22%
  • Magicfly8%
  • Van Gogh7%
  • Elan7%
  • ZenART Supplies6%

Demand

Ölfarben search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Ölfarben search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ölfarben106K/yr
  • ölfarben set52K/yr
  • ölfarbe23K/yr
  • oil paint21K/yr
  • öl farben set16K/yr
  • ölfarben starterset12K/yr
  • öl farben9K/yr
  • oil paint set8K/yr
  • oil painting5K/yr
  • öl farbe4K/yr

Reviews and returns

What reviews say buyers love and hate about Ölfarben

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Farbe”
21%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“Schlechte Qualität, nicht zu empfehlen”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ölfarben questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data