Ölfarben
FailDemand is soft, at -22.6% this quarter, so Ölfarben is a Fail.
- Flapen Score
- 49 / 100Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 4849
- Market size
- €163K/yr257K searches / yr
- 90-day growth
- -22.6%search demand this quarter
- Competition
- 59%top-5 click share · 16 brands · 40 sellers
Flapen Score
Ölfarben against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Ölfarben is stronger. Inside it, weaker.
Market
The Ölfarben market on Amazon at a glance
Shoppers on Amazon Germany searched for Ölfarben 257K times last year and spent an estimated €163K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €163K a year.
- Searches, last 12 months
- 257K
- Growth, 90 days vs prior 90
- -22.6%
- Conversion, latest week
- 2.9%
- Market size, estimated
- €163Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- ölfarben106K searches a year
02 · Price
A sale here is worth €21.77.
Listings sell for €21.77 on average, from €4.51 to €49.07. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €21.77 that is €5K to €11K a year per listing.
- Average price
- €21.77inside the $15 to $100 sweet spot
- Price range
- €4.51–€49.07
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€11K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #310 within Malen. It carries 2,054 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 91%
- Out of stock, average day
- 10.5%
- Average rank
- #310in Malen
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,054per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Ölfarben products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Castle Art Supplies Ölfarben-Set verbesserte Formel tolles Set für erwachsene Künstler Anfänger und Fortgeschrittene lebendige Vielfalt an glatten Ölfarben 24 Stück (Mehrfarbig) (NEU)
- Price
- €17.24
- Rating
- 4.5/5
- Reviews
- 3,377
- Age
- 1y ago

Zenacolor 48 Tuben Ölfarbe 48 x 12 ml professionelle Qualität einzigartiges Set mit 48 verschiedenen Farben ideal für Erwachsene
- Price
- €15.26
- Rating
- 3.9/5
- Reviews
- 2,207
- Age
- 3y ago

Magicfly Ölfarben 40 Stück 18ml je Tube Ölfarben Set Künstlerqualität einschließlich Klassischer Gold-Silber-Farben für Leinwand und Wandbilder Feine Ölfarbe für Professionelle Künstler
- Price
- €22.21
- Rating
- 4.4/5
- Reviews
- 860
- Age
- 6y ago

Van Gogh Oil Basic 10PK General Selection Standard-Set 20 ml (10 Stück)
- Price
- €23.65
- Rating
- 4.5/5
- Reviews
- 499
- Age
- 13y ago

Staffelei mit Ölfarben Set - Malset 41 Teile : 24 Tuben Ölfarbe 3 Leinwand Zum Bemalen 1 Malblock 10 Pinsel 1 Malspachtel 1 Palette 1 Tischstaffelei Zenacolor
- Price
- €33.54
- Rating
- 3.8/5
- Reviews
- 774
- Age
- 3y ago
Trending
estimated 90-day click momentum
Winsor & Newton 1414076 Winton feine hochwertige Ölfarbe - 37ml Tube mit gleichmäßiger Konsistenz Lichtbeständig hohe Deckkraft Reich an Farbpigmenten - Umbra gebrannt
- Price
- €6.04
- Rating
- 4.7/5
- Reviews
- 7,656
- Age
- 16y ago

MEEDEN Ölfarben Set: 24 Tubes x 22ml Ölfarben für Leinwand Malerei - Reich pigmentierte Künstlerfarben für Erwachsene Studenten Anfänger
- Price
- €21.85
- Rating
- 4.6/5
- Reviews
- 369
- Age
- 3y ago

Castle Art Supplies Ölfarben-Set verbesserte Formel tolles Set für erwachsene Künstler Anfänger und Fortgeschrittene lebendige Vielfalt an glatten Ölfarben 24 Stück (Mehrfarbig) (NEU)
- Price
- €17.24
- Rating
- 4.5/5
- Reviews
- 3,377
- Age
- 1y ago

Pébéo - Feines Öl XL 200 ML - Ölgemälde - Ideal für Anfänger oder Profis - Fine Art Malerei - Feine Qualität - Pébéo Ölgemälde - Lebendiges Weiß - 200 ml
- Price
- €9.02
- Rating
- 4.7/5
- Reviews
- 7,677
- Age
- 13y ago

ZenART Ungiftige Ölfarben für professionelle Künstler - 8x große 50ml-Tuben Portrait Palette umweltfreundlicher Farbe außergewöhnliche Pigmentierung & schimmerndem Glanz - Infinity Series
- Price
- €29.23
- Rating
- 4.7/5
- Reviews
- 2,691
- Age
- 8y ago
Newest
by launch date
XAQAMY Ölfarben Set 12x12ml Aluminiumtuben Hochpigmentierte Farben für Einsteiger & Plein-Air Geschmeidige Ölmalfarben Lichtecht Premium Geschenkset für Leinwand Malerei
- Price
- €7.45
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 9mo ago

Castle Art Supplies Ölfarben-Set verbesserte Formel tolles Set für erwachsene Künstler Anfänger und Fortgeschrittene lebendige Vielfalt an glatten Ölfarben 24 Stück (Mehrfarbig) (NEU)
- Price
- €17.24
- Rating
- 4.5/5
- Reviews
- 3,377
- Age
- 1y ago

Paul Rubens Ölfarben Set A 20 Tuben à 50 ml 20 Leuchtende Farben hochwertiger Künstler-Ölfarben mit Ausgezeichneter Haltbarkeit und Deckkraft der Ölfarbe Geeignet für Studenten Künstler Anfänger
- Price
- €49.07
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 2y ago

Elan Ölfarben Set 24x Öl Farben Tuben 12ml Oil Paint Set Professionelle Qualität Ölfarben Starterset Öl Farben Leinwand Ölmalfarben
- Price
- €13.35
- Rating
- 4.4/5
- Reviews
- 584
- Age
- 2y ago

Elan Ölfarben Set 24x Öl Farben Tuben 50ml Oil Paint Set Professionelle Qualität Ölfarben Starterset Öl Farben Leinwand Ölmalfarben
- Price
- €38.11
- Rating
- 4.4/5
- Reviews
- 584
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
40
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 98%
Open market
25%
- Zenacolor24%
- Castle Art Supplies22%
- Magicfly8%
- Van Gogh7%
- Elan7%
- ZenART Supplies6%
Demand
Ölfarben search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Ölfarben search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ölfarben106K/yr
- ölfarben set52K/yr
- ölfarbe23K/yr
- oil paint21K/yr
- öl farben set16K/yr
- ölfarben starterset12K/yr
- öl farben9K/yr
- oil paint set8K/yr
- oil painting5K/yr
- öl farbe4K/yr
Reviews and returns
What reviews say buyers love and hate about Ölfarben
We read the reviews and the return reasons for every product selling here.
“Schlechte Qualität, nicht zu empfehlen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ölfarben questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









