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Nutella Löffel

Fail

Shoppers spend an estimated $13K a year here, so Nutella Löffel is a Fail.

Flapen Score
41
41 / 100
Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48
Market size
€13K/yr38K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
52%top-5 click share · 16 brands · 40 sellers

Flapen Score

Nutella Löffel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nutella Löffel is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutella Löffel market on Amazon at a glance

Shoppers on Amazon Germany searched for Nutella Löffel 38K times last year and spent an estimated €13K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €13K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
3.3%
Market size, estimated
€13Ka year
Peak month
December5.8× the quietest month
Top search term
nutella löffel28K searches a year

02 · Price

A sale here is worth €10.15.

Listings sell for €10.15 on average, from €4.74 to €18.98. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €10.15 that is €0 to €1K a year per listing.

Average price
€10.15under the $15 to $100 sweet spot
Price range
€4.74–€18.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #295 within Besteck. It carries 362 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
65%
Out of stock, average day
6.5%
Average rank
#295in Besteck
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
362per listing
Listings tracked
23

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Nutella Löffel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

40

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

34%

  • Brand 116%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 68%

Demand

Nutella Löffel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.8×

Reviews and returns

What reviews say buyers love and hate about Nutella Löffel

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Geschenk Zweck”
23%of negative reviews mention “Gesamtgröße”
0.7%of orders come back
“Die Löffel sind schmal”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nutella Löffel questions

Answered from the same tracked data.