Skip to content

Nussknacker Kinder

Fail

Demand is soft, at -57.4% this quarter, so Nussknacker Kinder is a Fail.

Flapen Score
26
26 / 100
Ranks 4,092 of 4,240 Küche, Haushalt & Wohnen niches · −22 vs the category median of 48
Market size
€15K/yr222K searches / yr
90-day growth
-57.4%search demand this quarter
Competition
81%top-5 click share · 5 brands · 7 sellers

Flapen Score

Nussknacker Kinder against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nussknacker Kinder is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nussknacker Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Nussknacker Kinder 222K times last year and spent an estimated €15K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €15K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-57.4%
Conversion, latest week
0.8%
Market size, estimated
€15Ka year
Peak month
December170.3× the quietest month
Top search term
nussknacker holz27K searches a year

02 · Price

A sale here is worth €8.47.

Listings sell for €8.47 on average, from €6.21 to €12.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €8.47 that is €847 to €2K a year per listing.

Average price
€8.47under the $15 to $100 sweet spot
Price range
€6.21–€12.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€847–€2K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #239 within Saisonale Deko. It carries 836 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
20.9%
Average rank
#239in Saisonale Deko
Average rating
4.13 starsAmazon Germany average 4.37 stars
Average reviews
836per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Nussknacker Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 133%
  • Brand 222%
  • Brand 319%
  • Brand 414%
  • Brand 512%

Demand

Nussknacker Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 170.3×

Search terms

Top Nussknacker Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nussknacker holz27K/yr
  • holz nussknacker9K/yr
  • nussknacker aus holz6K/yr
  • nussknacker bemalen36K/yr
  • nussknacker zum bemalen73K/yr
  • nussknacker rohling7K/yr
  • holz nussknacker zum bemalen9K/yr
  • nussknacker figur holz4K/yr
  • nussknacker holzfigur8K/yr
  • nussknacker figur zum bemalen12K/yr

Reviews and returns

What reviews say buyers love and hate about Nussknacker Kinder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Haltbarkeit”
1.1%of orders come back
“Der erste Gewindegang ist nach ein paar Anwendungen abgebrochen”
A buyer, on “Haltbarkeit”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nussknacker Kinder questions

Answered from the same tracked data.