Is Nussknacker Figur profitable to sell on Amazon Germany?

Flapen scores Nussknacker Figur 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €59K a year across 24 tracked products. 0 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew -48.7% in the last 90 days.

How competitive is the Nussknacker Figur niche on Amazon Germany?

17 brands and 26 sellers compete in Nussknacker Figur on Amazon Germany. The top 5 Nussknacker Figur products take 47% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Nussknacker Figur?

Nussknacker Figur buyers on Amazon Germany complain most about Qualität insgesamt and Preis-Leistungs-Verhältnis. An estimated 1.6% of orders come back.

When does demand for Nussknacker Figur peak?

Search demand for Nussknacker Figur on Amazon Germany peaks in Nov–Dec, and the busiest month runs 130.4× the quietest.

What does it cost to enter the Nussknacker Figur niche?

Nussknacker Figur sells for €25.97 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.96 to €118.77. The average product has 318 reviews, the count a new listing must catch up to.

Nussknacker Figur

Fail

Demand is soft, at -48.7% this quarter, so Nussknacker Figur is a Fail.

Filters No Dominant Brand Out of Stock

Flapen Score: 47
47 / 100Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size: €59K/yr383K searches / yr
90-day growth: -48.7%search demand this quarter
Competition: 47%top-5 click share · 17 brands · 26 sellers

Flapen Score

Nussknacker Figur against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nussknacker Figur is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Nussknacker Figur market on Amazon at a glance

Shoppers on Amazon Germany searched for Nussknacker Figur 383K times last year and spent an estimated €59K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 383K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months: 383K
Growth, 90 days vs prior 90: -48.7%
Conversion, latest week: 0.6%
Market size, estimated: €59Ka year
Peak month: December130.4× the quietest month
Top search term: nussknacker figur230K searches a year

02 · Price

A sale here is worth €25.97.

Listings sell for €25.97 on average, from €7.96 to €118.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €25.97 that is €0 to €3K a year per listing.

Average price: €25.97inside the $15 to $100 sweet spot
Price range: €7.96–€118.77
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 51.0% of listings are out of stock. The average listing ranks #547 within Saisonale Deko. It carries 318 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 46%
Prime listings: 88%
Out of stock, average day: 51.0%
Average rank: #547in Saisonale Deko
Average rating: 4.38 starsAmazon Germany average 4.37 stars
Average reviews: 318per listing
Listings tracked: 24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 52 months

Products

Top Nussknacker Figur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

32%

Brand 118%
Brand 214%
Brand 311%
Brand 410%
Brand 59%
Brand 66%

Demand

Nussknacker Figur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 130.4×

Search terms

Top Nussknacker Figur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

nussknacker figur230K/yr -45.4%0.9% conv.
nussknacker weihnachten17K/yr -18.1%1.5% conv.
nussknacker figur groß51K/yr -66.6%0.8% conv.
nussknacker deko16K/yr -14.8%0.0% conv.
nussknacker figur klein5K/yr +36.7%1.5% conv.
nussknacker erzgebirge7K/yr -59.6%0.0% conv.
nutcracker christmas6K/yr -39.9%0.0% conv.
nussknacker figur zum nüsse knacken15K/yr -78.1%1.1% conv.
nussknacker figur xxl7K/yr -56.2%0.0% conv.
nussknacker xxl6K/yr -50.0%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Nussknacker Figur

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

50%of negative reviews mention “Qualität insgesamt”

1.6%of orders come back

“Etwas zu hochpreisig für die Qualiät”

A buyer, on “Qualität insgesamt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Küche, Haushalt & Wohnen niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Nussknacker Figur questions

Answered from the same tracked data.

Categories