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notfall kerzen

Skip it

Soft demand (-85.4% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 0Conversion 22Competition 54Returns 95Price range 88Avg price 93Brand share 65Review moat 66Quality gap 80

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great€22.15

avg listing price — sweet spot $15–$100

Price range

Great€7.62–€93.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good858.97

avg incumbent reviews — the moat a new listing must climb

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€20K

€20K/yr · 51K searches

Growth

Bad-85.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, notfall kerzen is a €20K/yr Amazon Germany market (51K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

notfall kerzen market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€28K–€33K
units × avg price
Conversion rate
1.8%
Avg BSR
#94
Page quality
0%
Prime
69%
Sponsored
86%
Out of stock
7.7%
Avg brand age
43 months
Avg seller age
190 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

63

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

28%

  • Generisch28%
  • ration1.de18%
  • DINSONG7%
  • bolsius7%
  • Wpsagek6%
  • Sterno6%

Demand

Weekly Amazon search volume, last 15 weeks — -85.4% search growth over the last 90 days.
2K1KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Top notfall kerzen search terms

  • notfallkerzen lange brenndauer10K/yr
  • notfall kerzen11K/yr
  • notfallkerzen7K/yr
  • kerzen lange brenndauer notfall10K/yr
  • notfall kerzen stromausfall5K/yr
  • notfallkerze5K/yr
  • kerzen notfall4K/yr
All search terms

Top notfall kerzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€8108%€2K12%€2K16%€3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about notfall kerzen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“S. o. Super Produkt”

Helligkeit/Glanz/Glühen15%

“Super Kerzen”

beworben Vs Tatsächliches Produkt13%

“Produkt trifft alle Erwartungen”

Benutzerfreundlichkeit8%

“Gute Handhabung”

Preis-Leistungs-Verhältnis7%

“Top Preis-Leistungs”

Aufladen6%

“Ganz ohne Strom, kurbeln genügt für Radio, Taschenlampe und Handy aufladen”

Haltbarkeit3%

“Hält wirklich lange”

Signalstärke3%

“Empfang vom Radio klappt”

Portabilität3%

“Praktisch, leicht und handlich”

Sicherheitsstandards3%

“Im Notfall leicht zu verstauen”

What buyers complain about

Qualität insgesamt15%

“Miserable Qualität”

Preis-Leistungs-Verhältnis12%

“Das Geld nicht wert”

Haltbarkeit10%

“aber innerhalb von 20 min runter.”

Aufladen9%

“Notladefunktion”

Gesamtgröße9%

“Viel kleiner als erwartet”

beworben Vs Tatsächliches Produkt8%

“Nicht wie abgebildet”

Entflammbar6%

“brennt ganz schlecht”

Helligkeit/Glanz/Glühen6%

“spendet auch kaum Licht.”

Geruch4%

“Die Kerzen riechen unangenehm”

Audioqualität2%

“Der Klang ist natürlich nicht mit einem Radio zu vergleichen”

Top return reasons

Gesamtgröße54%
Aufladen8%
Funktionalität insgesamt6%
Farbe6%
Qualität insgesamt4%
Defekt Material/Teile3%
beworben Vs Tatsächliches Produkt2%
Helligkeit/Glanz/Glühen2%
Kompatibilität – insgesamt1%
Akkulaufzeit1%

Common questions

Is notfall kerzen profitable to sell on Amazon Germany?
The niche generates €20K/yr across 29 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -85.4%. Flapen's verdict: Skip it (47/100).
How competitive is the notfall kerzen niche?
21 brands and 63 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in notfall kerzen?
Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 1.0%.
What does it cost to enter the notfall kerzen niche?
Listings span €7.62–€93.45; the average listing price is €22.15 (sweet spot $15–$100). The average incumbent carries 859 reviews — the moat a new listing must climb.