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ninjago geburtstag

Worth a look

Shows a thin review moat (88 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 37Conversion 36Competition 78Returns 96Price range 46Avg price 56Brand share 86Review moat 96Quality gap 78

Review moat

Incredible88.48

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good€12.74

avg listing price — sweet spot $15–$100

Price range

Okay€5.06–€23.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad€91K

€91K/yr · 246K searches

According to Flapen's Amazon Germany niche tracking, ninjago geburtstag is a €91K/yr Amazon Germany market (246K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

ninjago geburtstag market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
€102K–€127K
units × avg price
Conversion rate
2.9%
Avg BSR
#347
Page quality
0%
Prime
98%
Sponsored
88%
Out of stock
9.3%
Avg brand age
32 months
Avg seller age
188 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

41

Top-5 brand share

49%

Top 20: 96%

Top-5 click share

37%

Top 20: 74%

Open market

44%

  • Ainvliya14%
  • spielum12%
  • Baker Ross9%
  • Wirhaut8%
  • Kabooki7%
  • TUZHE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.
7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.0×

Top ninjago geburtstag search terms

  • ninjago geburtstagsdeko91K/yr
  • ninjago geburtstag23K/yr
  • ninjago deko14K/yr
  • ninja geburtstag13K/yr
  • ninja geburtstagsdeko10K/yr
  • lego ninjago geburtstagsdeko10K/yr
  • ninjago luftballons9K/yr
  • ninjago kindergeburtstag8K/yr
  • ninjago geburtstagsdeko 5 jahre6K/yr
  • ninjago party7K/yr
All search terms

Top ninjago geburtstag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€5K9%€8K12%€11K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ninjago geburtstag

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Super Qualität”

Farbe15%

“Immer die passende Farbe”

Spaß/Unterhaltungserlebnis10%

“Schönes Spiel für Kindergeburtstage”

Gesamtgröße6%

“Klein, platzsparend, handlich”

Benutzerfreundlichkeit6%

“Total einfach”

beworben Vs Tatsächliches Produkt6%

“Genau wie auf dem Foto”

Haltbarkeit4%

“Halten gut”

Backen3%

“Ein gutes Tortenbild”

Einfache Reinigung3%

“zum reinigen geeignet”

Portabilität2%

“Toll für unterwegs”

What buyers complain about

Geruch32%

“Servietten stinken”

Inflation/Deflation11%

“Luftballon wurde heute aufgeblasen und jetzt verliert er Luft”

Farbe7%

“Farblich anders”

Haftung/Klebrigkeit5%

“Ich war sehr enttäuscht, die Aufkleber hielten überhaupt nicht auf den Papier-Ballons”

beworben Vs Tatsächliches Produkt4%

“Beschreibung stimmt nicht, es sind keine Becher dabei”

Dicke4%

“aber nicht fuer dicke weil die nicht perfekt rund sind”

Benutzerfreundlichkeit4%

“Wir haben die Sachen letztenendes nicht verwenden können”

Hartes Gefühl4%

“Diese Masken sind ziemlich hart und steif”

Funktionalität insgesamt4%

“Luft hat leider überhaupt nich tin den Schwertern gehalten”

Montage/Installation4%

“Etwas mühselig beim zusammensetzen”

Top return reasons

Gesamtgröße27%
Qualität insgesamt17%
Geruch17%
Materialqualität7%
Dünn4%
Funktionalität insgesamt4%
beworben Vs Tatsächliches Produkt3%
Haftung/Klebrigkeit2%
Kompatibilität – insgesamt2%
Preis-Leistungs-Verhältnis2%

Common questions

Is ninjago geburtstag profitable to sell on Amazon Germany?
The niche generates €91K/yr across 48 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (60/100).
How competitive is the ninjago geburtstag niche?
26 brands and 41 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in ninjago geburtstag?
Top complaints mined from reviews: Geruch, Inflation/Deflation, Farbe. The return rate is 0.8%.
When does demand for ninjago geburtstag peak?
Demand is steady year-round — the busiest month runs 2.0× the quietest.
What does it cost to enter the ninjago geburtstag niche?
Listings span €5.06–€23.62; the average listing price is €12.74 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.