Is Ninja Silikon Einsätze profitable to sell on Amazon Germany?

Flapen scores Ninja Silikon Einsätze 35 out of 100 on Amazon Germany, a Fail. Shoppers spend €90K a year across 15 tracked products. Search demand grew -54.3% in the last 90 days.

How competitive is the Ninja Silikon Einsätze niche on Amazon Germany?

11 brands and 26 sellers compete in Ninja Silikon Einsätze on Amazon Germany. The top 5 Ninja Silikon Einsätze products take 76% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Ninja Silikon Einsätze?

Ninja Silikon Einsätze buyers on Amazon Germany complain most about Gesamtgröße, Geruch, and Einfache Reinigung. An estimated 1.8% of orders come back.

When does demand for Ninja Silikon Einsätze peak?

Search demand for Ninja Silikon Einsätze on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 3.4× the quietest.

What does it cost to enter the Ninja Silikon Einsätze niche?

Ninja Silikon Einsätze sells for €10.88 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €6.44 to €17.45. The average product has 2,290 reviews, the count a new listing must catch up to.

Ninja Silikon Einsätze

Fail

Demand is soft, at -54.3% this quarter, so Ninja Silikon Einsätze is a Fail.

Flapen Score: 35
35 / 100Ranks 3,749 of 4,240 Küche, Haushalt & Wohnen niches · −13 vs the category median of 48
Market size: €90K/yr112K searches / yr
90-day growth: -54.3%search demand this quarter
Competition: 76%top-5 click share · 11 brands · 26 sellers

Flapen Score

Ninja Silikon Einsätze against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Ninja Silikon Einsätze is stronger. Inside it, weaker.

35Fail

This niche Category average

See the method

Market

The Ninja Silikon Einsätze market on Amazon at a glance

Shoppers on Amazon Germany searched for Ninja Silikon Einsätze 112K times last year and spent an estimated €90K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.

Searches, last 12 months: 112K
Growth, 90 days vs prior 90: -54.3%
Conversion, latest week: 7.4%
Market size, estimated: €90Ka year
Peak month: January3.4× the quietest month
Top search term: silikonform airfryer ninja16K searches a year

02 · Price

A sale here is worth €10.88.

Listings sell for €10.88 on average, from €6.44 to €17.45. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €10.88 that is €3K to €5K a year per listing.

Average price: €10.88under the $15 to $100 sweet spot
Price range: €6.44–€17.45
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€5K
Returns: 1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #111 within Elektrische Küchengeräte. It carries 2,290 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 73%
Prime listings: 100%
Out of stock, average day: 10.5%
Average rank: #111in Elektrische Küchengeräte
Average rating: 4.49 starsAmazon Germany average 4.37 stars
Average reviews: 2,290per listing
Listings tracked: 15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 16 months

Products

Top Ninja Silikon Einsätze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Brand 127%
Brand 219%
Brand 316%
Brand 412%
Brand 510%
Brand 68%
Open — no brand owns it (5 brands, 9%)

Demand

Ninja Silikon Einsätze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Ninja Silikon Einsätze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

silikonform airfryer ninja16K/yr -47.6%7.3% conv.
airfryer silikonform ninja14K/yr -54.1%7.0% conv.
ninja silikon einsätze13K/yr -32.9%7.6% conv.
ninja airfryer silikonform12K/yr -60.6%6.8% conv.
silikonform ninja airfryer10K/yr -46.2%7.3% conv.
silikonformen airfryer ninja6K/yr -29.5%5.2% conv.
silikonform für ninja airfryer4K/yr -52.5%5.3% conv.
silikonform für airfryer ninja4K/yr -39.6%4.3% conv.
ninja heißluftfritteuse silikonform5K/yr -48.9%5.3% conv.
silikoneinsatz airfryer ninja4K/yr -60.2%4.0% conv.

Reviews and returns

What reviews say buyers love and hate about Ninja Silikon Einsätze

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gesamtgröße”

18%of negative reviews mention “Gesamtgröße”

1.8%of orders come back

“Zu klein und fällt in sich zusammen”

A buyer, on “Gesamtgröße”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Ninja Silikon Einsätze questions

Answered from the same tracked data.

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