Is Ninja Heißluftfritteuse profitable to sell on Amazon Germany?

Flapen scores Ninja Heißluftfritteuse 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €14.5M a year across 26 tracked products. 12 of the 12 products launched in the last year cleared the first-year sales bar. Search demand grew -21.6% in the last 90 days.

How competitive is the Ninja Heißluftfritteuse niche on Amazon Germany?

5 brands and 131 sellers compete in Ninja Heißluftfritteuse on Amazon Germany. The top 5 Ninja Heißluftfritteuse products take 48% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Ninja Heißluftfritteuse?

Ninja Heißluftfritteuse buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and Anleitung/Benutzerhandbuch/Fehlerbehebung. An estimated 3.4% of orders come back.

When does demand for Ninja Heißluftfritteuse peak?

Search demand for Ninja Heißluftfritteuse on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 4.4× the quietest.

What does it cost to enter the Ninja Heißluftfritteuse niche?

Ninja Heißluftfritteuse sells for €113.66 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €67.80 to €152.70. The average product has 3,380 reviews, the count a new listing must catch up to.

Ninja Heißluftfritteuse

Fail

The top 5 brands take 100% of clicks, so Ninja Heißluftfritteuse is a Fail.

Filters High Price

Flapen Score: 42
42 / 100Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size: €14.5M/yr9.5M searches / yr
90-day growth: -21.6%search demand this quarter
Competition: 48%top-5 click share · 5 brands · 131 sellers

Flapen Score

Ninja Heißluftfritteuse against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Ninja Heißluftfritteuse is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Ninja Heißluftfritteuse market on Amazon at a glance

Shoppers on Amazon Germany searched for Ninja Heißluftfritteuse 9.5M times last year and spent an estimated €14.5M. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 9.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14.5M a year.

Searches, last 12 months: 9.5M
Growth, 90 days vs prior 90: -21.6%
Conversion, latest week: 1.4%
Market size, estimated: €14.5Ma year
Peak month: November4.4× the quietest month
Top search term: ninja heißluftfritteuse4.9M searches a year

02 · Price

A sale here is worth €113.66.

Listings sell for €113.66 on average, from €67.80 to €152.70. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At €113.66 that is €682K to €909K a year per listing.

Average price: €113.66above the $15 to $100 sweet spot
Price range: €67.80–€152.70
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 100K–125K
Units per listing a year: 6,000–8,000
Revenue per listing a year: €682K–€909K
Returns: 3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Elektrische Küchengeräte. It carries 3,380 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 92%
Prime listings: 96%
Out of stock, average day: 0.0%
Average rank: #24in Elektrische Küchengeräte
Average rating: 4.61 starsAmazon Germany average 4.37 stars
Average reviews: 3,380per listing
Listings tracked: 26

04 · Newcomers

12 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 12
Successful launches: 12Amazon's first-year sales bar
Average brand age: 19 months

Products

Top Ninja Heißluftfritteuse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

131

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

Brand 194%
Brand 22%
Brand 32%
Brand 42%
Brand 51%

Demand

Ninja Heißluftfritteuse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Ninja Heißluftfritteuse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

ninja heißluftfritteuse4.9M/yr -28.3%1.1% conv.
ninja airfryer2.1M/yr -6.3%1.1% conv.
airfryer ninja1.0M/yr -21.4%1.2% conv.
air fryer ninja257K/yr -5.9%1.2% conv.
heißluftfritteuse ninja331K/yr -31.3%1.2% conv.
ninja air fryer111K/yr +14.6%1.1% conv.
heissluftfritteuse ninja184K/yr -30.9%1.1% conv.
ninja foodi max dual zone82K/yr -40.8%1.9% conv.
ninja dual zone heißluftfritteuse60K/yr -22.6%2.0% conv.
ninja af400eu71K/yr -25.7%1.2% conv.

Reviews and returns

What reviews say buyers love and hate about Ninja Heißluftfritteuse

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Bratqualität”

7%of negative reviews mention “Gesamtgröße”

3.4%of orders come back

“Könnte grösser sein”

A buyer, on “Gesamtgröße”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Ninja Heißluftfritteuse questions

Answered from the same tracked data.

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