Nikolausstrumpf

Shoppers searched for this 668K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months

668K

Growth, 90 days vs prior 90

-11.6%

Conversion, latest week

0.7%

Market size, estimated

€35Ka year

Peak month

November790.6× the quietest month

Top search term

weihnachtsstrumpf77K searches a year

Listings sell for €8.06 on average, from €3.84 to €16.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €8.06 that is €806 to €2K a year per listing.

Average price

€8.06under the $15 to $100 sweet spot

Price range

€3.84–€16.53

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

€806–€2K

Returns

2.2%of orders · Amazon Germany median 1.1%

64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #766 within Saisonale Deko. It carries 240 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

82%

Out of stock, average day

28.1%

Average rank

#766in Saisonale Deko

Average rating

4.49 starsAmazon Germany average 4.37 stars

Average reviews

240per listing

Listings tracked

11

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months