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Nespresso Vertuo Kapseln

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 99% of clicks, so Nespresso Vertuo Kapseln is a Maybe.

Flapen Score
55
55 / 100
Top 20% of 4,240 Küche, Haushalt & Wohnen niches · +7 vs the category median of 48
Market size
€521K/yr336K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
41%top-5 click share · 7 brands · 145 sellers

Flapen Score

Nespresso Vertuo Kapseln against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nespresso Vertuo Kapseln is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Vertuo Kapseln market on Amazon at a glance

Shoppers on Amazon Germany searched for Nespresso Vertuo Kapseln 336K times last year and spent an estimated €521K. The top 5 brands take 99% of clicks. Demand peaks in Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €521K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
3.0%
Market size, estimated
€521Ka year
Peak month
November1.9× the quietest month
Top search term
nespresso vertuo kapseln107K searches a year

02 · Price

A sale here is worth €51.74.

Listings sell for €51.74 on average, from €12.14 to €148.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €51.74 that is €13K to €26K a year per listing.

Average price
€51.74inside the $15 to $100 sweet spot
Price range
€12.14–€148.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€13K–€26K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #248 within Kaffee, Tee & Espresso. It carries 878 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
0.4%
Average rank
#248in Kaffee, Tee & Espresso
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
878per listing
Listings tracked
40

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Nespresso Vertuo Kapseln products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

145

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

1%

  • Brand 192%
  • Brand 23%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Nespresso Vertuo Kapseln search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Nespresso Vertuo Kapseln search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso vertuo kapseln107K/yr
  • nespresso vertuo52K/yr
  • vertuo kapseln44K/yr
  • nespresso kapseln vertuo39K/yr
  • nespresso vertuo maschine27K/yr
  • vertuo10K/yr
  • nespresso maschine vertuo12K/yr
  • vertuo maschine11K/yr
  • vertuo kapseln alternative6K/yr
  • nespresso vertuo pop8K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Vertuo Kapseln

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Benutzerfreundlichkeit”
10%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.6%of orders come back
“Zu teuer die Kapseln abzocke”
A buyer, on “Preis-Leistungs-Verhältnis”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Nespresso Vertuo Kapseln questions

Answered from the same tracked data.