Nespresso Vertuo
FailThe top 5 brands take 100% of clicks, so Nespresso Vertuo is a Fail.
- Flapen Score
- 45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 4845
- Market size
- €239K/yr134K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 64%top-5 click share · 1 brands · 129 sellers
Flapen Score
Nespresso Vertuo against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nespresso Vertuo is stronger. Inside it, weaker.
Market
The Nespresso Vertuo market on Amazon at a glance
Shoppers on Amazon Germany searched for Nespresso Vertuo 134K times last year and spent an estimated €239K. One brand takes every click. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €239K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- €239Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- nespresso vertuo52K searches a year
02 · Price
A sale here is worth €84.28.
Listings sell for €84.28 on average, from €35.11 to €148.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €84.28 that is €8K to €21K a year per listing.
- Average price
- €84.28inside the $15 to $100 sweet spot
- Price range
- €35.11–€148.26
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €8K–€21K
- Returns
- 1.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #96 within Kaffee, Tee & Espresso. It carries 992 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #96in Kaffee, Tee & Espresso
- Average rating
- 4.16 starsAmazon Germany average 4.37 stars
- Average reviews
- 992per listing
- Listings tracked
- 17
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Nespresso Vertuo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 flat
Sellers
129
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
Nespresso Vertuo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Nespresso Vertuo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nespresso vertuo52K/yr
- nespresso vertuo maschine27K/yr
- vertuo10K/yr
- nespresso maschine vertuo12K/yr
- vertuo maschine11K/yr
- nespresso vertuo pop8K/yr
- vertuo pop5K/yr
- nespresso vertuo next6K/yr
- vertuo next3K/yr
Reviews and returns
What reviews say buyers love and hate about Nespresso Vertuo
We read the reviews and the return reasons for every product selling here.
“Zu teuer die Kapseln abzocke”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nespresso Vertuo questions
Answered from the same tracked data.









