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Nespresso Vertuo

Fail

The top 5 brands take 100% of clicks, so Nespresso Vertuo is a Fail.

Flapen Score
45
45 / 100
Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size
€239K/yr134K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
64%top-5 click share · 1 brands · 129 sellers

Flapen Score

Nespresso Vertuo against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nespresso Vertuo is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nespresso Vertuo market on Amazon at a glance

Shoppers on Amazon Germany searched for Nespresso Vertuo 134K times last year and spent an estimated €239K. One brand takes every click. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €239K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
2.1%
Market size, estimated
€239Ka year
Peak month
November1.9× the quietest month
Top search term
nespresso vertuo52K searches a year

02 · Price

A sale here is worth €84.28.

Listings sell for €84.28 on average, from €35.11 to €148.26. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €84.28 that is €8K to €21K a year per listing.

Average price
€84.28inside the $15 to $100 sweet spot
Price range
€35.11–€148.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€8K–€21K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #96 within Kaffee, Tee & Espresso. It carries 992 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#96in Kaffee, Tee & Espresso
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
992per listing
Listings tracked
17

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Nespresso Vertuo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

129

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Nespresso Vertuo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Nespresso Vertuo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nespresso vertuo52K/yr
  • nespresso vertuo maschine27K/yr
  • vertuo10K/yr
  • nespresso maschine vertuo12K/yr
  • vertuo maschine11K/yr
  • nespresso vertuo pop8K/yr
  • vertuo pop5K/yr
  • nespresso vertuo next6K/yr
  • vertuo next3K/yr

Reviews and returns

What reviews say buyers love and hate about Nespresso Vertuo

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Benutzerfreundlichkeit”
11%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.3%of orders come back
“Zu teuer die Kapseln abzocke”
A buyer, on “Preis-Leistungs-Verhältnis”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nespresso Vertuo questions

Answered from the same tracked data.