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Nakiri Messer

Fail

Demand is soft, at -30.4% this quarter, so Nakiri Messer is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€48K/yr69K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
38%top-5 click share · 25 brands · 95 sellers

Flapen Score

Nakiri Messer against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nakiri Messer is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nakiri Messer market on Amazon at a glance

Shoppers on Amazon Germany searched for Nakiri Messer 69K times last year and spent an estimated €48K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €48K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
1.3%
Market size, estimated
€48Ka year
Peak month
December2.9× the quietest month
Top search term
nakiri messer47K searches a year

02 · Price

A sale here is worth €52.94.

Listings sell for €52.94 on average, from €10.45 to €157.92. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €52.94 that is €0 to €5K a year per listing.

Average price
€52.94inside the $15 to $100 sweet spot
Price range
€10.45–€157.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #213 within Küchenmesser. It carries 791 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
10.6%
Average rank
#213in Küchenmesser
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
791per listing
Listings tracked
37

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Nakiri Messer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

€0€2K€4K€6K€8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

95

Est. top-5 brand share

52%

Top 20: 96%

Est. top-5 click share

38%

Top 20: 83%

Open market

41%

  • PAUDIN13%
  • SHAN ZU12%
  • HOSHANHO12%
  • ZWILLING8%
  • KAI6%
  • kjøk6%

Demand

Nakiri Messer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Nakiri Messer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nakiri messer47K/yr
  • nakiri16K/yr
  • nakiri messer damast7K/yr

Reviews and returns

What reviews say buyers love and hate about Nakiri Messer

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Gewicht schwer”
1.9%of orders come back
“Das Messer hat ein Gewicht von 271 g, also kein Leichtgewicht”
A buyer, on “Gewicht schwer”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nakiri Messer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data