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Nähset

Fail

The top 5 products take 83% of clicks, so Nähset is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€619K/yr656K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
83%top-5 click share · 9 brands · 16 sellers

Flapen Score

Nähset against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nähset is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nähset market on Amazon at a glance

Shoppers on Amazon Germany searched for Nähset 656K times last year and spent an estimated €619K. The top 5 brands take 90% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €619K a year.

Searches, last 12 months
656K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
9.9%
Market size, estimated
€619Ka year
Peak month
November1.4× the quietest month
Top search term
nähset351K searches a year

02 · Price

A sale here is worth €9.53.

Listings sell for €9.53 on average, from €4.56 to €17.03. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At €9.53 that is €38K to €48K a year per listing.

Average price
€9.53under the $15 to $100 sweet spot
Price range
€4.56–€17.03
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
€38K–€48K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #14 within Nähen & Stoffe. It carries 11,571 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#14in Nähen & Stoffe
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
11,571per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Nähset products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

16

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

7%

  • Brand 165%
  • Brand 210%
  • Brand 37%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Nähset search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.4×

Search terms

Top Nähset search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nähset351K/yr
  • sewing kit39K/yr
  • nähset grundausstattung52K/yr
  • faden31K/yr
  • nähset reise20K/yr
  • nähzeug24K/yr
  • reisenähset20K/yr
  • reise nähset13K/yr
  • nadel und faden set15K/yr
  • nähset klein12K/yr

Reviews and returns

What reviews say buyers love and hate about Nähset

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Nähen/Finish/Polieren”
51%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“Qualitativ minderwertig”
A buyer, on “Qualität insgesamt”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nähset questions

Answered from the same tracked data.