Skip to content

Nähmaschine Kinder

Fail

Demand is soft, at -41.0% this quarter, so Nähmaschine Kinder is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€54K/yr29K searches / yr
90-day growth
-41.0%search demand this quarter
Competition
55%top-5 click share · 12 brands · 63 sellers

Flapen Score

Nähmaschine Kinder against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nähmaschine Kinder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nähmaschine Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Nähmaschine Kinder 29K times last year and spent an estimated €54K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-41.0%
Conversion, latest week
3.8%
Market size, estimated
€54Ka year
Peak month
December16.4× the quietest month
Top search term
kindernähmaschine29K searches a year

02 · Price

A sale here is worth €49.17.

Listings sell for €49.17 on average, from €17.13 to €162.05. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €49.17 that is €0 to €5K a year per listing.

Average price
€49.17inside the $15 to $100 sweet spot
Price range
€17.13–€162.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
6.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #60 within Nähen & Stoffe. It carries 722 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
20.4%
Average rank
#60in Nähen & Stoffe
Average rating
3.74 starsAmazon Germany average 4.37 stars
Average reviews
722per listing
Listings tracked
20

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Nähmaschine Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

63

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

18%

  • Brand 124%
  • Brand 218%
  • Brand 315%
  • Brand 49%
  • Brand 59%
  • Brand 67%

Demand

Nähmaschine Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 16.4×

Reviews and returns

What reviews say buyers love and hate about Nähmaschine Kinder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Nähen/Finish/Polieren”
17%of negative reviews mention “Qualität insgesamt”
6.0%of orders come back
“Müll für die gelbe tone”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nähmaschine Kinder questions

Answered from the same tracked data.