Is Nähmaschine profitable to sell on Amazon Germany?

Flapen scores Nähmaschine 57 out of 100 on Amazon Germany, a Maybe. Shoppers spend €2.3M a year across 52 tracked products. 8 of the 21 products launched in the last year cleared the first-year sales bar. Search demand grew -11.0% in the last 90 days.

How competitive is the Nähmaschine niche on Amazon Germany?

19 brands and 128 sellers compete in Nähmaschine on Amazon Germany. The top 5 Nähmaschine products take 35% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Nähmaschine?

Nähmaschine buyers on Amazon Germany complain most about Qualität insgesamt, Funktionalität insgesamt, and Haltbarkeit. An estimated 2.3% of orders come back.

When does demand for Nähmaschine peak?

Search demand for Nähmaschine on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Nähmaschine niche?

Nähmaschine sells for €98.66 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.71 to €354.14. The average product has 1,923 reviews, the count a new listing must catch up to.

Nähmaschine

Maybe

Shoppers spend an estimated $2.3M a year here. But buyers convert on only 1.0% of searches, so Nähmaschine is a Maybe.

Filters High Price Out of Stock

Flapen Score: 57
57 / 100Top 14% of 4,240 Küche, Haushalt & Wohnen niches · +9 vs the category median of 48
Market size: €2.3M/yr2.4M searches / yr
90-day growth: -11.0%search demand this quarter
Competition: 35%top-5 click share · 19 brands · 128 sellers

Flapen Score

Nähmaschine against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nähmaschine is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Nähmaschine market on Amazon at a glance

Shoppers on Amazon Germany searched for Nähmaschine 2.4M times last year and spent an estimated €2.3M. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.3M a year.

Searches, last 12 months: 2.4M
Growth, 90 days vs prior 90: -11.0%
Conversion, latest week: 1.0%
Market size, estimated: €2.3Ma year
Peak month: November2.1× the quietest month
Top search term: nähmaschine1.4M searches a year

02 · Price

A sale here is worth €98.66.

Listings sell for €98.66 on average, from €8.71 to €354.14. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At €98.66 that is €49K to €74K a year per listing.

Average price: €98.66inside the $15 to $100 sweet spot
Price range: €8.71–€354.14
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 500–750
Revenue per listing a year: €49K–€74K
Returns: 2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #40 within Nähen & Stoffe. It carries 1,923 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 85%
Out of stock, average day: 9.7%
Average rank: #40in Nähen & Stoffe
Average rating: 4.05 starsAmazon Germany average 4.37 stars
Average reviews: 1,923per listing
Listings tracked: 52

04 · Newcomers

8 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 21
Successful launches: 8Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Nähmaschine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

128

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

35%

Top 20: 72%

Open market

15%

Brand 130%
Brand 220%
Brand 313%
Brand 413%
Brand 58%
Brand 62%
Open — no brand owns it (13 brands, 15%)

Demand

Nähmaschine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Nähmaschine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

nähmaschine1.4M/yr -9.5%0.8% conv.
sewing machine126K/yr +11.7%0.5% conv.
nähmaschine anfänger88K/yr +20.8%1.1% conv.
singer nähmaschine135K/yr -17.0%1.1% conv.
nähmaschinen86K/yr -11.8%0.6% conv.
nähmaschine singer104K/yr -26.8%1.1% conv.
brother nähmaschine82K/yr -27.7%0.9% conv.
nähmaschine brother42K/yr -18.1%0.8% conv.
kinder nähmaschine68K/yr -23.5%0.7% conv.
nähmaschine kinder74K/yr -38.8%0.9% conv.

Reviews and returns

What reviews say buyers love and hate about Nähmaschine

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Nähen/Finish/Polieren”

16%of negative reviews mention “Qualität insgesamt”

2.3%of orders come back

“Billig halt”

A buyer, on “Qualität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Nähmaschine questions

Answered from the same tracked data.

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