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Nähkasten

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -34.7% this quarter, so Nähkasten is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48
Market size
€207K/yr494K searches / yr
90-day growth
-34.7%search demand this quarter
Competition
27%top-5 click share · 34 brands · 70 sellers

Flapen Score

Nähkasten against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nähkasten is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nähkasten market on Amazon at a glance

Shoppers on Amazon Germany searched for Nähkasten 494K times last year and spent an estimated €207K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €207K a year.

Searches, last 12 months
494K
Growth, 90 days vs prior 90
-34.7%
Conversion, latest week
1.5%
Market size, estimated
€207Ka year
Peak month
December2.7× the quietest month
Top search term
nähkasten142K searches a year

02 · Price

A sale here is worth €28.54.

Listings sell for €28.54 on average, from €4.56 to €91.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €28.54 that is €0 to €3K a year per listing.

Average price
€28.54inside the $15 to $100 sweet spot
Price range
€4.56–€91.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #119 within Aufbewahrung, Möbel & Transport. It carries 1,699 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
74%
Out of stock, average day
10.3%
Average rank
#119in Aufbewahrung, Möbel & Transport
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,699per listing
Listings tracked
72

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Nähkasten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

70

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

27%

Top 20: 63%

Open market

35%

  • Brand 125%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Nähkasten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Nähkasten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nähkasten142K/yr
  • nähkästchen91K/yr
  • nähkorb49K/yr
  • nähkoffer29K/yr
  • nähkasten holz22K/yr
  • nähbox18K/yr
  • nähkasten groß14K/yr
  • nähkasten mit inhalt20K/yr
  • nähkästchen holz15K/yr
  • nähzubehör aufbewahrung13K/yr

Reviews and returns

What reviews say buyers love and hate about Nähkasten

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Nähen/Finish/Polieren”
28%of negative reviews mention “Qualität insgesamt”
0.9%of orders come back
“sehr schlechte Qualität”
A buyer, on “Qualität insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nähkasten questions

Answered from the same tracked data.