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Nähgarn

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -12.4% this quarter, so Nähgarn is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 4,240 Küche, Haushalt & Wohnen niches · +9 vs the category median of 48
Market size
€371K/yr559K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
34%top-5 click share · 29 brands · 97 sellers

Flapen Score

Nähgarn against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nähgarn is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nähgarn market on Amazon at a glance

Shoppers on Amazon Germany searched for Nähgarn 559K times last year and spent an estimated €371K. The top 5 brands take 65% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 559K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €371K a year.

Searches, last 12 months
559K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
4.7%
Market size, estimated
€371Ka year
Peak month
November1.5× the quietest month
Top search term
nähgarn159K searches a year

02 · Price

A sale here is worth €14.16.

Listings sell for €14.16 on average, from €2.00 to €47.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €14.16 that is €4K to €7K a year per listing.

Average price
€14.16under the $15 to $100 sweet spot
Price range
€2.00–€47.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
€4K–€7K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #141 within Häkeln & Stricken. It carries 3,386 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
89%
Out of stock, average day
1.8%
Average rank
#141in Häkeln & Stricken
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
3,386per listing
Listings tracked
54

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Nähgarn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

97

Top-5 brand share

65%

Top 20: 94%

Top-5 click share

34%

Top 20: 71%

Open market

30%

  • Brand 136%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Nähgarn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Nähgarn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nähgarn159K/yr
  • gütermann nähgarn86K/yr
  • nähgarn für nähmaschine83K/yr
  • nähgarn gütermann44K/yr
  • nähgarn set38K/yr
  • gütermann allesnäher22K/yr
  • nähfaden15K/yr
  • nähmaschinengarn15K/yr
  • gütermann13K/yr
  • garn nähmaschine12K/yr

Reviews and returns

What reviews say buyers love and hate about Nähgarn

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“Flop”
A buyer, on “Qualität insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nähgarn questions

Answered from the same tracked data.