Nackenrolle
MaybeThe products selling today average only 4.3★. But demand is soft, at -12.5% this quarter, so Nackenrolle is a Maybe.
- Flapen Score
- 50 / 100Top 39% of 4,240 Küche, Haushalt & Wohnen niches · +2 vs the category median of 4850
- Market size
- €161K/yr385K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 53%top-5 click share · 22 brands · 49 sellers
Flapen Score
Nackenrolle against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nackenrolle is stronger. Inside it, weaker.
Market
The Nackenrolle market on Amazon at a glance
Shoppers on Amazon Germany searched for Nackenrolle 385K times last year and spent an estimated €161K. The top 5 brands take 61% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €161K a year.
- Searches, last 12 months
- 385K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 2.8%
- Market size, estimated
- €161Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- nackenrolle213K searches a year
02 · Price
A sale here is worth €14.91.
Listings sell for €14.91 on average, from €6.22 to €27.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €14.91 that is €4K to €7K a year per listing.
- Average price
- €14.91under the $15 to $100 sweet spot
- Price range
- €6.22–€27.61
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€7K
- Returns
- 2.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #35 within Bettwaren & Bettwäsche. It carries 2,739 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 83%
- Out of stock, average day
- 2.5%
- Average rank
- #35in Bettwaren & Bettwäsche
- Average rating
- 4.29 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,739per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Nackenrolle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
49
Top-5 brand share
61%
Top 20: 99%
Top-5 click share
53%
Top 20: 86%
Open market
34%
- Brand 121%
- Brand 215%
- Brand 314%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Nackenrolle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Nackenrolle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nackenrolle213K/yr
- nackenrolle mit bezug62K/yr
- kissenrolle30K/yr
- nackenrolle kissen20K/yr
- kissen rolle11K/yr
- nackenrollen9K/yr
- kissenrolle 80 cm6K/yr
- nackenrolle memory foam6K/yr
- orthopädische nackenrolle3K/yr
- bolster pillow4K/yr
Reviews and returns
What reviews say buyers love and hate about Nackenrolle
We read the reviews and the return reasons for every product selling here.
“Harter Kern”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nackenrolle questions
Answered from the same tracked data.









