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Nackenkissen Bezug

Fail

Shoppers spend an estimated $43K a year here, so Nackenkissen Bezug is a Fail.

Flapen Score
37
37 / 100
Ranks 3,620 of 4,240 Küche, Haushalt & Wohnen niches · −11 vs the category median of 48
Market size
€43K/yr173K searches / yr
90-day growth
-24.2%search demand this quarter
Competition
51%top-5 click share · 13 brands · 15 sellers

Flapen Score

Nackenkissen Bezug against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Nackenkissen Bezug is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nackenkissen Bezug market on Amazon at a glance

Shoppers on Amazon Germany searched for Nackenkissen Bezug 173K times last year and spent an estimated €43K. The top 5 brands take 83% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-24.2%
Conversion, latest week
2.0%
Market size, estimated
€43Ka year
Top search term
nackenkissen bezug36K searches a year

02 · Price

A sale here is worth €12.46.

Listings sell for €12.46 on average, from €6.92 to €20.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €12.46 that is €0 to €1K a year per listing.

Average price
€12.46under the $15 to $100 sweet spot
Price range
€6.92–€20.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #92 within Bettwaren & Bettwäsche. It carries 925 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
9.3%
Average rank
#92in Bettwaren & Bettwäsche
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
925per listing
Listings tracked
30

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Nackenkissen Bezug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

13%

  • Brand 130%
  • Brand 223%
  • Brand 319%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 13%)

Demand

Nackenkissen Bezug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Nackenkissen Bezug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nackenkissen bezug36K/yr
  • bezug nackenkissen20K/yr
  • bezug für nackenkissen16K/yr
  • kissenbezug nackenkissen13K/yr
  • kissenbezug für nackenkissen9K/yr
  • nackenstützkissen bezug10K/yr
  • spannbezug für nackenkissen8K/yr
  • kissenbezüge für nackenstützkissen6K/yr
  • nackenkissen bezug 30x5010K/yr
  • kissenbezug für nackenstützkissen8K/yr

Reviews and returns

What reviews say buyers love and hate about Nackenkissen Bezug

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gesamtgröße”
25%of negative reviews mention “Gesamtgröße”
3.3%of orders come back
“Öffnung ist viel zu klein”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nackenkissen Bezug questions

Answered from the same tracked data.