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Museum of Us

Maybe

The average product has only 6 reviews. But demand is soft, at -58.5% this quarter, so Museum of Us is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48
Market size
€43K/yr173K searches / yr
90-day growth
-58.5%search demand this quarter
Competition
25%top-5 click share · 36 brands · 41 sellers

Flapen Score

Museum of Us against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Museum of Us is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Museum of Us market on Amazon at a glance

Shoppers on Amazon Germany searched for Museum of Us 173K times last year and spent an estimated €43K. The top 5 brands take 49% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-58.5%
Conversion, latest week
1.3%
Market size, estimated
€43Ka year
Top search term
museum of us65K searches a year

02 · Price

A sale here is worth €18.77.

Listings sell for €18.77 on average, from €6.81 to €35.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €18.77 that is €0 to €2K a year per listing.

Average price
€18.77inside the $15 to $100 sweet spot
Price range
€6.81–€35.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 26.2% of listings are out of stock. The average listing ranks #349 within Boxen & Kästen. It carries 6 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
84%
Out of stock, average day
26.2%
Average rank
#349in Boxen & Kästen
Average rating
3.90 starsAmazon Germany average 4.37 stars
Average reviews
6per listing
Listings tracked
64

04 · Newcomers

1 of last year's 64 launches cleared the first-year sales bar.

64 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 8 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
64
Successful launches
1Amazon's first-year sales bar
Average brand age
8 months

Products

Top Museum of Us products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

36

Sellers

41

Top-5 brand share

49%

Top 20: 88%

Top-5 click share

25%

Top 20: 62%

Open market

45%

  • Brand 115%
  • Brand 213%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Museum of Us search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Museum of Us search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • museum of us65K/yr
  • mini museum32K/yr
  • mini museum bilderrahmen20K/yr
  • miniatur museum11K/yr
  • museum bilderrahmen8K/yr
  • diy mini museum10K/yr
  • bilderrahmen museum7K/yr
  • mini museum diy14K/yr
  • museum of us diy5K/yr

Reviews and returns

What reviews say buyers love and hate about Museum of Us

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Rahmenqualität”
17%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“die Figuren sind in extrem schlechter Qualität.”
A buyer, on “Qualität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Museum of Us questions

Answered from the same tracked data.