Is multimarker profitable to sell on Amazon Germany?

The niche generates €23K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Skip it (40/100).

How competitive is the multimarker niche?

12 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in multimarker?

Top complaints mined from reviews: trocken/leerTinte, Farbe, Feder-/Spitzenqualität. The return rate is 0.6%.

When does demand for multimarker peak?

Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.

What does it cost to enter the multimarker niche?

Listings span €6.69–€32.55; the average listing price is €12.52 (sweet spot $15–$100). The average incumbent carries 4,430 reviews — the moat a new listing must climb.

multimarker

Skip it

A small market ($23K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Good€6.69–€32.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.52

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Review moat

Bad4,430.09

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€23K

€23K/yr · 66K searches

According to Flapen's Amazon Germany niche tracking, multimarker is a €23K/yr Amazon Germany market (66K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

multimarker market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: €19K–€25K; units × avg price
Conversion rate: 2.8%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 10.3%
Avg brand age: 26 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

13%

Zenacolor21%
Artistro19%
STATIONERY ISLAND15%
Betem12%
Pamaker10%
Artecho9%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Open Trend

Top multimarker search terms

multimarker27K/yr +11.3%2.4% conv.
multimarker bine brändle23K/yr +1.6%2.0% conv.
multimarker steine bemalen2K/yr >1,000%5.9% conv.
bine brändle multimarker original2K/yr +78.2%1.8% conv.
bine brändle multimarker7K/yr -67.7%1.1% conv.
multimaker2K/yr +6.1%2.5% conv.
bine brändle stifte1K/yr +45.3%1.4% conv.
multimarker neon2K/yr -37.9%1.3% conv.
multimarker von bine brändle144/yr +100.0%0.0% conv.
multimarker+bine+brändle64/yr -85.0%0.0% conv.

All search terms

Top multimarker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zenacolor 24 Acrylstifte für Steine wasserfest mit Doppelspitze (feine Spitze und Pinsel) - Acrylstifte verschiedene Oberflächen - Multimarker Acryl

Zenacolor€8.054.5★4,620 rev

Artistro 24 Acrylstifte für Stoff Stein Holz Glas Osterdekoration & Basteln Dual Tip (Dot & Fein) Acrylmarker für Erwachsene Teenager und Kinder Kunstbedarf

Artistro€7.844.4★8,323 rev

STATIONERY ISLAND Acrylstifte für Steine Wasserfest 36 Farben 1-5mm Dual Tip Acrylmarker für Halloween Basteln Kürbis Malerei Rock Painting Glas Papier Ei Leinwand Keramik Stoff DIY Crafts

STATIONERY ISLAND€9.364.4★2,864 rev

Betem 24 Farben Acrylstifte mit Doppelspitze Hochwertige Acrylmarker für Stein Holz Leinwand Felsmalerei Glas Keramik Wasserfest Ostereier Christmas Acrylstifte Set für Basteln Kunstbedarf

Betem€9.494.5★21,196 rev

16 Farben Wasserfeste Stifte Permanent Marker Paint Pen Schnelltrocknend Acrylstifte für Stein Bemalen Ostern Basteln Leinwand Glas Kunststoff Keramik Metall Holz DIY Fotoalbum Hochzeit Gästebuch

DealKits€13.634.5★9,879 rev

Newest

by launch date

Zenacolor - 72 Farben Acrylstifte für Steine Wasserfest - mit Doppelspitze - Feine und Pinsel - Für Verschiedene Oberflächen Geeignet - Multimarker Acryl

Zenacolor€16.624,620 rev

4mo ago

WINSONS Acrylstifte 30 Farben Doppelspitze Permanent Marker Ungiftig Schnell Trocknend für Rock Leinwand Keramik

WINSONS€8.8180 rev

5mo ago

Zenacolor 48 Acrylstifte für Steine wasserfest mit Doppelspitze (feine Spitze und Pinsel) - Acrylstifte verschiedene Oberflächen - Multimarker Acryl

Zenacolor€11.794,620 rev

8mo ago

Efimeso 24 Farben Acrylstifte für Steine Wasserfest Set Multimarker Pinselstifte Acrylic Paint Marker für Stein Keramik Holz Stoff Leinwand

Efimeso€7.87182 rev

8mo ago

Artecho Acrylstifte 48 Farben mit Stoffbeutel 0.5-5mm Wasserfester Dual Tip Marker (Pinsel und feine Spitze) mit doppelten Enden für Rock Painting Glas Papier Ei Leinwand Keramik DIY Crafts

Artecho€13.711,315 rev

1y ago

What buyers say about multimarker

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe37%

“Brilliante Farben einfach nur schön”

Stift/Bleistiftqualität13%

“Acryl Marker”

Qualität insgesamt12%

“Super Produkt”

Preis-Leistungs-Verhältnis8%

“Für alles andere hat man hier sehr viel Value for money”

Zeichenerfahrung2%

“Besonders praktisch finde ich die zwei Spitzen, weil man damit sowohl feine Details als auch größere Flächen super malen kann”

Benutzerfreundlichkeit2%

“Handhabung”

Feder-/Spitzenqualität2%

“super tolle feine spitze”

beworben Vs Tatsächliches Produkt2%

“hält, was es verspricht”

schnelltrocknend2%

“Schnelle Trocknung”

Wasserbeständigkeit1%

“Sie sind wasserfest”

What buyers complain about

trocken/leerTinte15%

“Zum Teil fast eingetrocknet”

Farbe13%

“Ein Pink war doppelt”

Feder-/Spitzenqualität6%

“Die Spitzen nutzen sich schnell ab”

Feucht/Trocken5%

“Leider sind manche Stifte bereits fast ausgetrocknet angekommen und kaum benutzbar”

Anzeigefarben5%

“Was mich irritiert ist die Farbpalette”

Haltbarkeit5%

“hält nicht”

Qualität insgesamt5%

“Die Qualität stimmt keinesfalls mit der Produktbeschreibung überein”

Wasserbeständigkeit5%

“überhaupt nicht wasserfest”

Dicke3%

“sehr dünn”

Trocknungszeit2%

“Trocknen ziemlich schnell aus, obwohl sie ordentlich zugemacht wurden/werden”

Top return reasons

Farbe15%

trocken/leerTinte13%

Funktionalität insgesamt8%

Anzeigefarben7%

Wasserbeständigkeit7%

Qualität insgesamt7%

beworben Vs Tatsächliches Produkt5%

Produktzustand4%

Feucht/Trocken4%

Gesamtgröße3%

Common questions

Is multimarker profitable to sell on Amazon Germany?: The niche generates €23K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Skip it (40/100).
How competitive is the multimarker niche?: 12 brands and 22 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in multimarker?: Top complaints mined from reviews: trocken/leerTinte, Farbe, Feder-/Spitzenqualität. The return rate is 0.6%.
When does demand for multimarker peak?: Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.
What does it cost to enter the multimarker niche?: Listings span €6.69–€32.55; the average listing price is €12.52 (sweet spot $15–$100). The average incumbent carries 4,430 reviews — the moat a new listing must climb.