Skip to content

Multikocher

Fail

Demand is soft, at -27.9% this quarter, so Multikocher is a Fail.

Flapen Score
33
33 / 100
Ranks 3,864 of 4,240 Küche, Haushalt & Wohnen niches · −15 vs the category median of 48
Market size
€697K/yr691K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
69%top-5 click share · 7 brands · 88 sellers

Flapen Score

Multikocher against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Multikocher is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multikocher market on Amazon at a glance

Shoppers on Amazon Germany searched for Multikocher 691K times last year and spent an estimated €697K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 691K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €697K a year.

Searches, last 12 months
691K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
1.1%
Market size, estimated
€697Ka year
Peak month
November2.3× the quietest month
Top search term
instant pot257K searches a year

02 · Price

A sale here is worth €94.24.

Listings sell for €94.24 on average, from €43.36 to €197.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €94.24 that is €24K to €47K a year per listing.

Average price
€94.24inside the $15 to $100 sweet spot
Price range
€43.36–€197.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€24K–€47K
Returns
4.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Elektrische Küchengeräte. It carries 2,501 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Elektrische Küchengeräte
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
2,501per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Multikocher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

88

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Brand 168%
  • Brand 212%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Multikocher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Multikocher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • instant pot257K/yr
  • multikocher208K/yr
  • multicooker72K/yr
  • instapot20K/yr
  • multi cooker14K/yr
  • electric pressure cooker12K/yr
  • schnellkochtopf elektrisch16K/yr
  • elektrischer schnellkochtopf14K/yr
  • instant pot duo12K/yr
  • pressure cooker electric7K/yr

Reviews and returns

What reviews say buyers love and hate about Multikocher

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
10%of negative reviews mention “Funktionalität insgesamt”
4.2%of orders come back
“Funktioniert überhaupt nicht”
A buyer, on “Funktionalität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Multikocher questions

Answered from the same tracked data.