Skip to content

Müslibecher to Go

Fail

Demand is soft, at -25.6% this quarter, so Müslibecher to Go is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€1.1M/yr3.7M searches / yr
90-day growth
-25.6%search demand this quarter
Competition
58%top-5 click share · 9 brands · 50 sellers

Flapen Score

Müslibecher to Go against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Müslibecher to Go is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Müslibecher to Go market on Amazon at a glance

Shoppers on Amazon Germany searched for Müslibecher to Go 3.7M times last year and spent an estimated €1.1M. The top 5 brands take 91% of clicks. Demand peaks in Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
2.3%
Market size, estimated
€1.1Ma year
Peak month
February1.5× the quietest month
Top search term
mepal1.0M searches a year

02 · Price

A sale here is worth €12.63.

Listings sell for €12.63 on average, from €7.51 to €23.19. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At €12.63 that is €32K to €38K a year per listing.

Average price
€12.63under the $15 to $100 sweet spot
Price range
€7.51–€23.19
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
€32K–€38K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #37 within Lebensmittelaufbewahrung. It carries 4,008 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
5.9%
Average rank
#37in Lebensmittelaufbewahrung
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
4,008per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Müslibecher to Go products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

50

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

6%

  • Brand 164%
  • Brand 211%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Müslibecher to Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Müslibecher to Go search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mepal1.0M/yr
  • müslibecher to go866K/yr
  • joghurtbecher to go312K/yr
  • mepal müslibecher320K/yr
  • mepal vorratsdosen190K/yr
  • müslibecher204K/yr
  • mepal dose108K/yr
  • müsli to go becher115K/yr
  • joghurt to go becher52K/yr
  • müslibecher to go edelstahl60K/yr

Reviews and returns

What reviews say buyers love and hate about Müslibecher to Go

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Auslaufsicher”
2.2%of orders come back
“Undicht”
A buyer, on “Auslaufsicher”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Müslibecher to Go questions

Answered from the same tracked data.