Is mülleimer profitable to sell on Amazon Germany?

The niche generates €2.6M/yr across 77 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Worth a look (61/100).

How competitive is the mülleimer niche?

26 brands and 122 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in mülleimer?

Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Gesamtgröße. The return rate is 0.8%.

When does demand for mülleimer peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the mülleimer niche?

Listings span €6.26–€75.47; the average listing price is €31.69 (sweet spot $15–$100). The average incumbent carries 4,447 reviews — the moat a new listing must climb.

mülleimer

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Market size

Incredible€2.6M

€2.6M/yr · 6.4M searches

Avg price

Incredible€31.69

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great€6.26–€75.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,446.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, mülleimer is a €2.6M/yr Amazon Germany market (6.4M searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

mülleimer market data

Units sold / yr: 80K–100K; avg 750–1,000/product
Revenue / yr: €2.5M–€3.2M; units × avg price
Conversion rate: 1.3%
Avg BSR: #36
Page quality: 0%
Prime: 49%
Sponsored: 81%
Out of stock: 4.1%
Avg brand age: 43 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

122

Top-5 brand share

74%

Top 20: 97%

Top-5 click share

28%

Top 20: 59%

Open market

23%

SONGMICS39%
Rotho20%
SVITA8%
Novaliv4%
Amazon Basics4%
keeeper3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top mülleimer search terms

mülleimer2.3M/yr -13.1%1.1% conv.
mülleimer küche1.5M/yr +21.0%0.8% conv.
mülleimer 2 fächer964K/yr -31.6%0.8% conv.
mülleimer 60l209K/yr -28.4%1.0% conv.
mülltonne154K/yr +2.2%0.4% conv.
abfalleimer küche150K/yr -12.9%0.6% conv.
mülleimer 50l130K/yr -16.2%1.3% conv.
mülleimer mit deckel90K/yr +6.0%1.3% conv.
abfalleimer101K/yr -15.8%0.8% conv.
mistkübel92K/yr -8.1%0.7% conv.

All search terms

Top mülleimer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rotho€15.004.5★9,682 rev

SONGMICS Mülleimer Küche 30 Liter Abfalleimer Treteimer mit Deckel Softclose Fußpedal Stahl Inneneimer sandbeige LTB03A02

SONGMICS€37.054.6★5,318 rev

SONGMICS Mülleimer Küche 2 x 15 Liter Mülltrennsystem 2 Fächer inklusive 15 Müllbeutel Abfalleimer Treteimer recycelbare Abfälle Biomüll Softclose-Deckel metallicsilber-tintenschwarz LTB30H

SONGMICS€46.174.7★5,808 rev

SONGMICS Mülleimer Küche 2 x 30 Liter 2 Fächer Abfalleimer Tretmülleimer Küchenmülleimer mit Softclose-Deckel und Inneneimer Stahl inklusive 15 Müllbeutel tintenschwarz LTB741B02

SONGMICS€63.174.6★635 rev

SONGMICS Mülleimer küche Mülltrennsystem für Unterschrank 2 x 15 L Abfalleimer 2 Fächer ausziehbar Stahlrahmen ABS-Deckel tintenschwarz LTB950B01

SONGMICS€44.384.7★683 rev

Newest

by launch date

Vireon Gelber Sack Ständer Mülleimer 2 Fächer Geruchsdichter mit Deckel Großer Müllsackhalter für Küche Haushalt 70L-120L Müllsäcke x 2 Müllsystem Behälter Schwarz - Praktischer Müllsackständer

Vireon€29.38119 rev

6mo ago

Rotho€24.51131 rev

11mo ago

SONGMICS Mülleimer küche Mülltrennsystem für Unterschrank 2 x 15 L Abfalleimer 2 Fächer ausziehbar Stahlrahmen ABS-Deckel tintenschwarz LTB950B01

SONGMICS€44.38683 rev

12mo ago

SONGMICS Mülleimer Küche 2 x 30 Liter 2 Fächer Abfalleimer Tretmülleimer Küchenmülleimer mit Softclose-Deckel und Inneneimer Stahl inklusive 15 Müllbeutel tintenschwarz LTB741B02

SONGMICS€63.17635 rev

1y ago

efluky Gelber Sack Ständer 100L Mülleimer mit Deckel Müllsackständer für Gelbe Säcke Leichte Entnahme durch Tür auf der Rückseite Behälter für Küche & Haushal [Ohne Innentasche]- Schwarz

efluky€21.63353 rev

1y ago

What buyers say about mülleimer

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkt”

Benutzerfreundlichkeit11%

“Super komfortabel”

Gesamtgröße10%

“Passt perfekt”

Stärke8%

“robust und einfach”

beworben Vs Tatsächliches Produkt8%

“Wie auf den Fotos”

Preis-Leistungs-Verhältnis7%

“Super Preis/Leistung”

Speicherkapazität5%

“das Fassungsvermügen is Top.”

Design insgesamt5%

“Hochwertiges Design”

Montage/Installation3%

“Top, easy zu installieren”

Einfache Reinigung3%

“Das ist das beste was ich gesehen habe- endlich eine aufgeräumte Küche”

What buyers complain about

Qualität insgesamt15%

“Qualität absolut ungenügend”

Haltbarkeit12%

“Nachschub”

Gesamtgröße10%

“35l Müllbeutel sind zu klein”

Preis-Leistungs-Verhältnis5%

“Keinen Cent wert”

Benutzerfreundlichkeit5%

“Unhandlich”

Materialqualität4%

“Das Material wirkt billig und instabil”

Stärke4%

“Etwas unstabil”

Montage/Installation3%

“Mühsam zum Zusammenbauen”

Geruch3%

“Die stinken extrem nach Chemie”

Design insgesamt3%

“Klare Fehlkonstruktion”

Top return reasons

Gesamtgröße57%

Defekt Material/Teile12%

Qualität insgesamt4%

Farbe4%

Funktionalität insgesamt3%

Materialqualität2%

beworben Vs Tatsächliches Produkt2%

Benutzerfreundlichkeit2%

Mechanismus probleme1%

Geruch1%

Common questions

Is mülleimer profitable to sell on Amazon Germany?: The niche generates €2.6M/yr across 77 tracked products. 9 of 10 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Worth a look (61/100).
How competitive is the mülleimer niche?: 26 brands and 122 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in mülleimer?: Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Gesamtgröße. The return rate is 0.8%.
When does demand for mülleimer peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the mülleimer niche?: Listings span €6.26–€75.47; the average listing price is €31.69 (sweet spot $15–$100). The average incumbent carries 4,447 reviews — the moat a new listing must climb.