Möbel
MaybeThe top 5 brands take only 40% of clicks. But buyers convert on only 0.1% of searches, so Möbel is a Maybe.
- Flapen Score
- 54 / 100Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 4854
- Market size
- €68K/yr611K searches / yr
- 90-day growth
- -22.4%search demand this quarter
- Competition
- 22%top-5 click share · 46 brands · 76 sellers
Flapen Score
Möbel against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Möbel is stronger. Inside it, weaker.
Market
The Möbel market on Amazon at a glance
Shoppers on Amazon Germany searched for Möbel 611K times last year and spent an estimated €68K. The top 5 brands take 40% of clicks. Demand peaks in Oct–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 611K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.
- Searches, last 12 months
- 611K
- Growth, 90 days vs prior 90
- -22.4%
- Conversion, latest week
- 0.1%
- Market size, estimated
- €68Ka year
- Peak month
- November2.3× the quietest month
- Top search term
- möbel422K searches a year
02 · Price
A sale here is worth €111.72.
Listings sell for €111.72 on average, from €8.33 to €516.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €111.72 that is €0 to €11K a year per listing.
- Average price
- €111.72above the $15 to $100 sweet spot
- Price range
- €8.33–€516.07
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€11K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #202 within Aufbewahrung & Organisation. It carries 1,392 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 41%
- Out of stock, average day
- 2.3%
- Average rank
- #202in Aufbewahrung & Organisation
- Average rating
- 4.09 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,392per listing
- Listings tracked
- 91
04 · Newcomers
6 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 21
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Möbel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ruichang Eckregal stehend mit 5 Ebenen bücherregal Standregal Aufbewahrungsregal Lagerregal für Küche Bad Wohnzimmer Büro 143.5 x 29 x 29 cm Schwarz
- Price
- €33.21
- Rating
- 4.4/5
- Reviews
- 362
- Age
- 3y ago

VASAGLE Badezimmerschrank Badschrank Küchenschrank Aufbewahrungsschrank mit 2 Türen und 2 Schubladen verstellbare Ablage 30 x 60 x 110 cm Taubengrau BBC551G02
- Price
- €55.77
- Rating
- 4.2/5
- Reviews
- 1,134
- Age
- 2y ago

Lifewit 100L Pfandflaschen Sammelbehälter mit Deckel Groß Pfandflaschen Aufbewahrung Behälter Leergut & Altglas Aufbewahrung Flaschensammler mit Loch Küche Abstellraum Flaschentasche Dunkelgrau
- Price
- €17.10
- Rating
- 4.8/5
- Reviews
- 2,742
- Age
- 2y ago

Stehlampe aus Holz Stehleuchte mit Regal 3 Farbtemperaturen 3000-5000K Holzablage Eckregal Regalbeleuchtung Retro für Wohnzimmer Schlafzimmer Büro
- Price
- €36.61
- Rating
- 4.4/5
- Reviews
- 2,177
- Age
- 6y ago

VASAGLE Wäschekorb 3 Fächer Wäschesammler mit Ablage Wäschebox Wäschesack aus Oxford-Gewebe abnehmbar Metallrahmen 3 x 40 L 92 5 x 33 x 72 cm tintenschwarz-vintagebraun BLH301B01
- Price
- €35.91
- Rating
- 4.7/5
- Reviews
- 4,213
- Age
- 4y ago
Trending
estimated 90-day click momentum
DUANDUAN 270cm Cloud Modularsofa mit L-Form Chaisenteil Modernes Modulares Sofa mit Tiefsitz Polster Couch für Wohnzimmer Schlafzimmer Ohne Montage Schwarz (Weicher Cordstoff) (Cordsamt Black)
- Price
- €336.57
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 10mo ago

SONGMICS BELLAH Kollektion - Kommode Schrank Aufbewahrungsschrank Stahl für Schlafzimmer Flur Wohnzimmer 9 Schubladen Industrie-Stil vintagebraun-tintenschwarz LGS324BH04
- Price
- €45.47
- Rating
- 4.4/5
- Reviews
- 838
- Age
- 10mo ago

A&J MöbelLand KLARI Kleiderschrank 4-türig mit 3 Schubladen 200 x 215 cm Drehtürenschrank mit Kleiderstange und Einlegeböden
- Price
- €348.55
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 6mo ago

MILORD Kommode CL100 mit 6 Schubladen Komodenschrank Funktional Für Wohnzimmer Für Schlafzimmer Langlebig Rollenführung ABS-Kante 35x100x57cm (Grau)
- Price
- €102.69
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 2y ago

VASAGLE Badezimmerschrank Badschrank Küchenschrank Aufbewahrungsschrank mit 2 Türen und 2 Schubladen verstellbare Ablage 30 x 60 x 110 cm Taubengrau BBC551G02
- Price
- €55.77
- Rating
- 4.2/5
- Reviews
- 1,134
- Age
- 2y ago
Newest
by launch date
A&J MöbelLand KLARI Kleiderschrank 4-türig mit 3 Schubladen 200 x 215 cm Drehtürenschrank mit Kleiderstange und Einlegeböden
- Price
- €348.55
- Rating
- 3.3/5
- Reviews
- 15
- Age
- 6mo ago

SONGMICS BELLAH Kollektion - Kommode Schrank Aufbewahrungsschrank Stahl für Schlafzimmer Flur Wohnzimmer 9 Schubladen Industrie-Stil vintagebraun-tintenschwarz LGS324BH04
- Price
- €45.47
- Rating
- 4.4/5
- Reviews
- 838
- Age
- 10mo ago

DUANDUAN 270cm Cloud Modularsofa mit L-Form Chaisenteil Modernes Modulares Sofa mit Tiefsitz Polster Couch für Wohnzimmer Schlafzimmer Ohne Montage Schwarz (Weicher Cordstoff) (Cordsamt Black)
- Price
- €336.57
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 10mo ago

Momento Akustikpaneele Holz 240x50 cm - Made in Germany - Eiche Natur - Wandverkleidung Innen Wandpaneele Holzoptik - 3D Lamellenwand Paneele - Akustik Holzpaneele Wand Holzverkleidung Panel
- Price
- €46.89
- Rating
- 4.5/5
- Reviews
- 337
- Age
- 11mo ago

AKORD Kommode K100 mit 3 Schubladen Schrank mit 2 Tür 4 Regalböden Für das Wohnzimmer Schlafzimmer Moderne 16mm Laminierte Platte B101xH76xT35 cm Farbe Graphitgrau & Graphitgrau
- Price
- €101.89
- Rating
- 3.7/5
- Reviews
- 95
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
46 falling
Sellers
76
Est. top-5 brand share
40%
Top 20: 82%
Est. top-5 click share
22%
Top 20: 54%
Open market
57%
- VASAGLE18%
- Ruichang7%
- AKORD6%
- vidaXL5%
- SONGMICS4%
- A&J MöbelLand4%
Demand
Möbel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.3×
Search terms
Top Möbel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- möbel422K/yr
- kommode grau43K/yr
- kommode sonoma eiche29K/yr
- highboard holz27K/yr
- kommode anthrazit25K/yr
- sideboard sonoma eiche18K/yr
- sonoma eiche kommode13K/yr
- kommode weiß türen10K/yr
- kommode hochglanz9K/yr
- kommode weiß mit türen7K/yr
Reviews and returns
What reviews say buyers love and hate about Möbel
We read the reviews and the return reasons for every product selling here.
“Qualität miserabel”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Möbel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









