mixer
Worth a lookShows a $8.3M/yr market, but soft demand (-10.1% this quarter) keeps it on the watch list.
Market size
Incredible€8.3M€8.3M/yr · 7.5M searches
Avg price
Great€51.91avg listing price — sweet spot $15–$100
Price range
Great€19.23–€125.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,412.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, mixer is a €8.3M/yr Amazon Germany market (7.5M searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
mixer market data
- Units sold / yr
- 150K–200K
- avg 5,000–6,000/product
- Revenue / yr
- €7.8M–€10.4M
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.9%
- Avg brand age
- 40 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
129
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
10%
- WMF30%
- PHILIPS27%
- Ninja13%
- Ganiza10%
- Russell Hobbs6%
- Emerio4%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top mixer search terms
- mixer2.3M/yr
- standmixer1.1M/yr
- smoothie maker1.1M/yr
- mixer smoothie maker605K/yr
- blender572K/yr
- smoothie maker to go267K/yr
- standmixer glas168K/yr
- wmf mixer189K/yr
- smoothie mixer177K/yr
- mixer hochleistungsmixer135K/yr
Top mixer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WMF Kult X Mix & Go Mini Smoothie Maker Standmixer Blender elektrisch Shake Mixer 300 Watt Leistung Tritan-Kunststoff Flasche 600ml auslaufsicherer Schraubdeckel rutschfeste Füße Silber/Schwarz
WMF€27.334.5★36,752 rev
Philips HR2041/41 Standmixer (450 Watt ProBlend-Technologie 1 9 Liter Kunststoffbehälter inkl. Trinkflasche) schwarz
PHILIPS€29.294.3★6,446 rev
Ganiza Mixer 900W Mini Smoothie Maker Standmixer mit 3 Tragbare Mixbechern(2×500ml & 1×700ml) Vierklingenklinge aus Edelstahl BPA-Frei Leicht zu Reinigen Blender elektrisch für Shake Smoothie
Ganiza€30.534.5★943 rev
Philips 5000-Serie Standmixer inkl. Blend-and-go-Behälter - 1200 W. 2L maximales Fassungsvermögen. ProBlend Plus-Technologie. Spülmaschinengeeignete Teile. Schwarz (HR3031/00)
PHILIPS€60.854.4★1,048 rev
WMF Kult X Mix & Go Smoothie Maker & Mixer kompakter Standmixer 300 W mit 0 6 L Tritan-Flasche 4 Edelstahlklingen Sicherheitsabschaltung Shake Mixer aus Cromargan Edelstahl Deep Black
WMF€34.924.4★211 rev
Newest
by launch date
BESROY Stabmixer Set 5 in 1 1100W Pürierstab Elektrisch Stufenlose Geschwindigkeit Edelstahl Hand Blender inkl. Zerkleinerer Schneebesen Milchaufschäumer & Messbecher Ideal für Suppen Smoothies
BESROY€29.41645 rev
GDOR 1200W Standmixer Glas 2-1 Mixer Smoothie Maker mit 1 5L Glaskrug und 650ml Reisebecher 3 Geschwindigkeiten Hochleistungsmixer Professionell Blender für Smoothies Shakes Gefrorene Getränke Saucen
GDOR€42.83435 rev
WMF Kult X Mix & Go Smoothie Maker & Mixer kompakter Standmixer 300 W mit 0 6 L Tritan-Flasche 4 Edelstahlklingen Sicherheitsabschaltung Shake Mixer aus Cromargan Edelstahl Deep Black
WMF€34.92211 rev
WMF Mix & Go Touch Smoothie Maker to go tragbarer Mixer & kompakter Standmixer 500 W Hochleistungsmixer Ultra-Blade Edelstahlklinge auslaufsichere To-Go Trinkflasche recycelter Kunststoff Lava
WMF€53.5982 rev
Ganiza Mixer 900W Mini Smoothie Maker Standmixer mit 3 Tragbare Mixbechern(2×500ml & 1×700ml) Vierklingenklinge aus Edelstahl BPA-Frei Leicht zu Reinigen Blender elektrisch für Shake Smoothie
Ganiza€30.53943 rev
Trending
90-day click momentumBESROY Stabmixer Set 5 in 1 1100W Pürierstab Elektrisch Stufenlose Geschwindigkeit Edelstahl Hand Blender inkl. Zerkleinerer Schneebesen Milchaufschäumer & Messbecher Ideal für Suppen Smoothies
BESROY€29.414.5★
Ninja Foodi Power Nutri Mixer Smoothie Maker 3-in-1 dicke Aufstriche & gefrorene Getränke Automatikprogramme 2 1L Krug 700ml Becher & 400ml Schüssel mit Power-Rührer 1200W Silber CB350EU
Ninja€107.884.4★
Ninja 2-in-1 Detect Power Mixer Pro & Single Serve 1200W Mixer mit Krug & 2x Single Serve Tassen Smoothies mixen Gemüse hacken & Frozen Drinks mixen Schwarz TB301EU
Ninja€124.104.7★
Ninja 700W Slim Mixer & Smoothie Maker 2x 470ml Becher mit Ausgussdeckel persönlicher Mixer Zerkleinert Eis & Gefrorenes Obst Silber/Schwarz QB3001UKS
Ninja€46.704.6★
WMF Mix & Go Touch Smoothie Maker to go tragbarer Mixer & kompakter Standmixer 500 W Hochleistungsmixer Ultra-Blade Edelstahlklinge auslaufsichere To-Go Trinkflasche recycelter Kunststoff Lava
WMF€53.594.2★
What buyers say about mixer
What buyers praise and complain about, mined from review topics.What buyers love
“Good mixer”
“Overall, a great purchase and excellent value for the money”
“easy vom Handling”
“Overall, a great purchase and excellent value for the money”
“cleaning the parts is simple”
“erfüllt alle Erwartungen”
“robust”
“Super viel Power”
“Funktioniert super”
“Auch das kompakte Design”
What buyers complain about
“Haltbarkeit”
“Mixt nicht”
“Kein WMF Standard”
“Undicht”
“Stinkt”
“Funktioniert nicht”
“Schlecht sauberzumachen und teilweise undicht”
“Messbecher fragil”
“Falsche Materialien”
“Irreführende Werbung und Beschreibung”
Top return reasons
Common questions
- Is mixer profitable to sell on Amazon Germany?
- The niche generates €8.3M/yr across 28 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the mixer niche?
- 12 brands and 129 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in mixer?
- Top complaints mined from reviews: Haltbarkeit, Mischen/Mischung, Qualität insgesamt. The return rate is 3.2%.
- When does demand for mixer peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the mixer niche?
- Listings span €19.23–€125.90; the average listing price is €51.91 (sweet spot $15–$100). The average incumbent carries 3,412 reviews — the moat a new listing must climb.