Mixer
MaybeShoppers spend an estimated $8.3M a year here. But demand is soft, at -10.1% this quarter, so Mixer is a Maybe.
- Flapen Score
- 53 / 100Top 27% of 4,240 Küche, Haushalt & Wohnen niches · +5 vs the category median of 4853
- Market size
- €8.3M/yr7.5M searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 55%top-5 click share · 12 brands · 129 sellers
Flapen Score
Mixer against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Mixer is stronger. Inside it, weaker.
Market
The Mixer market on Amazon at a glance
Shoppers on Amazon Germany searched for Mixer 7.5M times last year and spent an estimated €8.3M. The top 5 brands take 86% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8.3M a year.
- Searches, last 12 months
- 7.5M
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 2.1%
- Market size, estimated
- €8.3Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- mixer2.3M searches a year
02 · Price
A sale here is worth €51.91.
Listings sell for €51.91 on average, from €19.23 to €125.90. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At €51.91 that is €260K to €311K a year per listing.
- Average price
- €51.91inside the $15 to $100 sweet spot
- Price range
- €19.23–€125.90
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- €260K–€311K
- Returns
- 3.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #12 within Elektrische Küchengeräte. It carries 3,412 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #12in Elektrische Küchengeräte
- Average rating
- 4.36 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,412per listing
- Listings tracked
- 28
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Mixer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
129
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
10%
- Brand 130%
- Brand 227%
- Brand 313%
- Brand 410%
- Brand 56%
- Brand 64%
- Open — no brand owns it (6 brands, 10%)
Demand
Mixer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Mixer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mixer2.3M/yr
- standmixer1.1M/yr
- smoothie maker1.1M/yr
- mixer smoothie maker605K/yr
- blender572K/yr
- smoothie maker to go267K/yr
- standmixer glas168K/yr
- wmf mixer189K/yr
- smoothie mixer177K/yr
- mixer hochleistungsmixer135K/yr
Reviews and returns
What reviews say buyers love and hate about Mixer
We read the reviews and the return reasons for every product selling here.
“Haltbarkeit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mixer questions
Answered from the same tracked data.









