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Milchtopf

Maybe

Products sell for $16.79 on average, inside the sweet spot. But demand is soft, at -40.4% this quarter, so Milchtopf is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 4,240 Küche, Haushalt & Wohnen niches · +2 vs the category median of 48
Market size
€162K/yr330K searches / yr
90-day growth
-40.4%search demand this quarter
Competition
47%top-5 click share · 18 brands · 97 sellers

Flapen Score

Milchtopf against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Milchtopf is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milchtopf market on Amazon at a glance

Shoppers on Amazon Germany searched for Milchtopf 330K times last year and spent an estimated €162K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 330K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €162K a year.

Searches, last 12 months
330K
Growth, 90 days vs prior 90
-40.4%
Conversion, latest week
2.9%
Market size, estimated
€162Ka year
Peak month
December2.5× the quietest month
Top search term
milchtopf111K searches a year

02 · Price

A sale here is worth €16.79.

Listings sell for €16.79 on average, from €9.22 to €27.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €16.79 that is €4K to €8K a year per listing.

Average price
€16.79inside the $15 to $100 sweet spot
Price range
€9.22–€27.16
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
2.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #68 within Kochen. It carries 1,127 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
85%
Out of stock, average day
2.1%
Average rank
#68in Kochen
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
1,127per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Milchtopf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

97

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

35%

  • Brand 132%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Milchtopf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Milchtopf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milchtopf111K/yr
  • milchtopf induktion68K/yr
  • topf mit ausgießer25K/yr
  • milchtopf mit ausgießer28K/yr
  • milchkochtopf12K/yr
  • milchtopf klein9K/yr
  • milchtöpfe9K/yr
  • milk pot8K/yr
  • wmf milchtopf10K/yr
  • milchtopf mit deckel8K/yr

Reviews and returns

What reviews say buyers love and hate about Milchtopf

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Qualität insgesamt”
2.3%of orders come back
“Qualität sehr ungenügend”
A buyer, on “Qualität insgesamt”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Milchtopf questions

Answered from the same tracked data.