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Milchshake Mixer

Fail

Demand is soft, at -15.5% this quarter, so Milchshake Mixer is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€258K/yr271K searches / yr
90-day growth
-15.5%search demand this quarter
Competition
59%top-5 click share · 13 brands · 117 sellers

Flapen Score

Milchshake Mixer against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Milchshake Mixer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milchshake Mixer market on Amazon at a glance

Shoppers on Amazon Germany searched for Milchshake Mixer 271K times last year and spent an estimated €258K. The top 5 brands take 88% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €258K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
-15.5%
Conversion, latest week
2.4%
Market size, estimated
€258Ka year
Peak month
February5.0× the quietest month
Top search term
tragbarer mixer106K searches a year

02 · Price

A sale here is worth €40.43.

Listings sell for €40.43 on average, from €12.84 to €86.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €40.43 that is €4K to €10K a year per listing.

Average price
€40.43inside the $15 to $100 sweet spot
Price range
€12.84–€86.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€4K–€10K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #16 within Elektrische Küchengeräte. It carries 2,753 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
11.1%
Average rank
#16in Elektrische Küchengeräte
Average rating
4.22 starsAmazon Germany average 4.37 stars
Average reviews
2,753per listing
Listings tracked
22

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Milchshake Mixer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

117

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

11%

  • Brand 169%
  • Brand 29%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (7 brands, 11%)

Demand

Milchshake Mixer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 5.0×

Search terms

Top Milchshake Mixer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tragbarer mixer106K/yr
  • ninja blast max36K/yr
  • ninja blas max25K/yr
  • akku mixer25K/yr
  • milchshake mixer28K/yr
  • mixer akku8K/yr
  • tragbarer mixer smoothie maker10K/yr
  • mixer flasche10K/yr
  • milkshake maker5K/yr
  • mixer becher6K/yr

Reviews and returns

What reviews say buyers love and hate about Milchshake Mixer

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Mischen/Mischung”
14%of negative reviews mention “Haltbarkeit”
2.7%of orders come back
“Haltbarkeit”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Milchshake Mixer questions

Answered from the same tracked data.