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Milchkocher

Maybe

Products sell for $44.58 on average, inside the sweet spot. But demand is soft, at -17.6% this quarter, so Milchkocher is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 4,240 Küche, Haushalt & Wohnen niches · +5 vs the category median of 48
Market size
€775K/yr568K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
39%top-5 click share · 15 brands · 152 sellers

Flapen Score

Milchkocher against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Milchkocher is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milchkocher market on Amazon at a glance

Shoppers on Amazon Germany searched for Milchkocher 568K times last year and spent an estimated €775K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €775K a year.

Searches, last 12 months
568K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
3.1%
Market size, estimated
€775Ka year
Peak month
November1.7× the quietest month
Top search term
milchaufschäumer induktion87K searches a year

02 · Price

A sale here is worth €44.58.

Listings sell for €44.58 on average, from €7.86 to €99.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €44.58 that is €11K to €22K a year per listing.

Average price
€44.58inside the $15 to $100 sweet spot
Price range
€7.86–€99.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€11K–€22K
Returns
4.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #31 within Kaffee, Tee & Espresso. It carries 3,003 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
78%
Out of stock, average day
6.4%
Average rank
#31in Kaffee, Tee & Espresso
Average rating
4.16 starsAmazon Germany average 4.37 stars
Average reviews
3,003per listing
Listings tracked
41

04 · Newcomers

10 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
10Amazon's first-year sales bar
Average brand age
39 months

Products

Top Milchkocher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

152

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

39%

Top 20: 86%

Open market

9%

  • Brand 132%
  • Brand 221%
  • Brand 318%
  • Brand 49%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (9 brands, 9%)

Demand

Milchkocher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Milchkocher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milchaufschäumer induktion87K/yr
  • severin milchaufschäumer84K/yr
  • wmf milchaufschäumer62K/yr
  • milchaufschäumer wmf47K/yr
  • milchaufschäumer severin40K/yr
  • milchaufschäumer spülmaschinenfest39K/yr
  • tchibo milchaufschäumer33K/yr
  • milchaufschäumer tchibo29K/yr
  • milchaufschäumer edelstahl20K/yr
  • milchaufschäumer elektrisch spülmaschinenfest22K/yr

Reviews and returns

What reviews say buyers love and hate about Milchkocher

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Einfache Reinigung”
32%of negative reviews mention “Haltbarkeit”
4.9%of orders come back
“Defekt nach 1 Monat”
A buyer, on “Haltbarkeit”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Milchkocher questions

Answered from the same tracked data.