Milchkocher
MaybeProducts sell for $44.58 on average, inside the sweet spot. But demand is soft, at -17.6% this quarter, so Milchkocher is a Maybe.
- Flapen Score
- 53 / 100Top 27% of 4,240 Küche, Haushalt & Wohnen niches · +5 vs the category median of 4853
- Market size
- €775K/yr568K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 39%top-5 click share · 15 brands · 152 sellers
Flapen Score
Milchkocher against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Milchkocher is stronger. Inside it, weaker.
Market
The Milchkocher market on Amazon at a glance
Shoppers on Amazon Germany searched for Milchkocher 568K times last year and spent an estimated €775K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €775K a year.
- Searches, last 12 months
- 568K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 3.1%
- Market size, estimated
- €775Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- milchaufschäumer induktion87K searches a year
02 · Price
A sale here is worth €44.58.
Listings sell for €44.58 on average, from €7.86 to €99.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €44.58 that is €11K to €22K a year per listing.
- Average price
- €44.58inside the $15 to $100 sweet spot
- Price range
- €7.86–€99.89
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €11K–€22K
- Returns
- 4.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #31 within Kaffee, Tee & Espresso. It carries 3,003 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 78%
- Out of stock, average day
- 6.4%
- Average rank
- #31in Kaffee, Tee & Espresso
- Average rating
- 4.16 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,003per listing
- Listings tracked
- 41
04 · Newcomers
10 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Milchkocher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
152
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
39%
Top 20: 86%
Open market
9%
- Brand 132%
- Brand 221%
- Brand 318%
- Brand 49%
- Brand 57%
- Brand 64%
- Open — no brand owns it (9 brands, 9%)
Demand
Milchkocher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Milchkocher search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milchaufschäumer induktion87K/yr
- severin milchaufschäumer84K/yr
- wmf milchaufschäumer62K/yr
- milchaufschäumer wmf47K/yr
- milchaufschäumer severin40K/yr
- milchaufschäumer spülmaschinenfest39K/yr
- tchibo milchaufschäumer33K/yr
- milchaufschäumer tchibo29K/yr
- milchaufschäumer edelstahl20K/yr
- milchaufschäumer elektrisch spülmaschinenfest22K/yr
Reviews and returns
What reviews say buyers love and hate about Milchkocher
We read the reviews and the return reasons for every product selling here.
“Defekt nach 1 Monat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milchkocher questions
Answered from the same tracked data.









