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Milchkännchen

Maybe

The top 5 brands take only 54% of clicks. But demand is soft, at -29.0% this quarter, so Milchkännchen is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48
Market size
€334K/yr635K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
47%top-5 click share · 28 brands · 109 sellers

Flapen Score

Milchkännchen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Milchkännchen is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milchkännchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Milchkännchen 635K times last year and spent an estimated €334K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 635K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €334K a year.

Searches, last 12 months
635K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
5.1%
Market size, estimated
€334Ka year
Peak month
December1.9× the quietest month
Top search term
milchkännchen230K searches a year

02 · Price

A sale here is worth €10.32.

Listings sell for €10.32 on average, from €5.07 to €24.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €10.32 that is €5K to €8K a year per listing.

Average price
€10.32under the $15 to $100 sweet spot
Price range
€5.07–€24.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #74 within Geschirr & Serviergeschirr. It carries 1,592 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
14.5%
Average rank
#74in Geschirr & Serviergeschirr
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
1,592per listing
Listings tracked
34

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Milchkännchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 rising

Sellers

109

Top-5 brand share

54%

Top 20: 94%

Top-5 click share

47%

Top 20: 91%

Open market

38%

  • Brand 116%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Milchkännchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Milchkännchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milchkännchen230K/yr
  • milchkanne107K/yr
  • milchkännchen edelstahl81K/yr
  • milchkanne barista35K/yr
  • milchkanne edelstahl39K/yr
  • barista milchkännchen19K/yr
  • milchschaum kanne15K/yr
  • milchaufschäumer kanne11K/yr
  • milchkännchen klein10K/yr
  • milk jug11K/yr

Reviews and returns

What reviews say buyers love and hate about Milchkännchen

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Gesamtgröße”
1.8%of orders come back
“Fällt ein bisschen kleiner aus als gedacht”
A buyer, on “Gesamtgröße”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Milchkännchen questions

Answered from the same tracked data.